Matt Stewart released his debut novel on Twitter in 140-character increments, gaining significant media attention and building a fan base through social media engagement. This led to over 100 media mentions and thousands of tweets, creating a market for his novel. His unconventional publishing approach helped him secure a traditional book deal. The summary shows how Stewart used social media, particularly Twitter, to build a platform and fan community that convinced traditional publishers of his novel's commercial viability.
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Tweets To Book Deal - SF Writers Conference - 021210
1. From Tweets to Book DealBuild a market, win fans and make money through social media Matt Stewart @mjfstewart matt@matt-stewart.com matt-stewart.com
62. @xocologo@thefrenchrev love your novel! it's a challenge not to read one from a book :) ...didn't the doggie diner close in '86? (does it matter?)
63. @JonesAlexandra@thefrenchrev is there a non-twitter way to read your novel top to bottom and all at once?? Lovely way with words. Publishers crazy to pass.
66. @NPbooksIs @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than 'book trailers'? Discuss: http://bit.ly/ou02B -B
67. @matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i @thefrenchrev I can't wait to see what happen next ;-) #frrev
78. Twitter phenom Matt Stewart's humorous epic of one dysfunctional family's quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media (NA).