Matt Stewart released his debut novel on Twitter in 140-character increments, gaining significant media attention and building a fan base through social media engagement. This led to over 100 media mentions and thousands of tweets, creating a market for his novel. His unconventional publishing approach helped him secure a traditional book deal. The summary shows how Stewart used social media, particularly Twitter, to build a platform and fan community that convinced traditional publishers of his novel's commercial viability.

1. From Tweets to Book DealBuild a market, win fans and make money through social media Matt Stewart @mjfstewart matt@matt-stewart.com matt-stewart.com

2. My Situation – July 2009

3. Debut novel

4. Bad economy

5. Old-school molasses-slow publishing industry

6. “Loved it, not right for our list”

7. Perceived as too risky

9. Background in Tech PR helped

13. Publishers needed reassurance

14. Build community

15. Build platform

16. Create market

17. Connect

18. Know my audience

19. What’s hot?

25. When’s the last time you read a novel?

26. When’s the last time you tweeted?

27. When’s the last time you read a text message?

31. What if I release my book on Twitter?

39. Eliminate the paper trail

45. @thefrenchrev

46. thefrenchrev.com

48. Who’s going to read a whole book on Twitter?

54. Twitter <-> PR

55. 100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world

61. @GuyKawasakiAuthor releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC

62. @xocologo@thefrenchrev love your novel! it's a challenge not to read one from a book :) ...didn't the doggie diner close in '86? (does it matter?)

63. @JonesAlexandra@thefrenchrev is there a non-twitter way to read your novel top to bottom and all at once?? Lovely way with words. Publishers crazy to pass.

64. @CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on twitter...talk about new media

65. @crystalbennes@thefrenchrev I totally don't understand what this has to do with the FR, but I'm loving it anyway.

66. @NPbooksIs @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than 'book trailers'? Discuss: http://bit.ly/ou02B -B

67. @matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i @thefrenchrev I can't wait to see what happen next ;-) #frrev

68. What about jerks?

70. @jeffherrity is reading The French Revolution by Matt Stewart...it's great!

71. Engage, neutralize, convert

76. !

78. Twitter phenom Matt Stewart's humorous epic of one dysfunctional family's quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media (NA).

80. Release date:Bastille Day 2010

82. Twitter builds community

83. Twitter builds platforms

84. Twitter creates markets

85. Twitter helps you connect

86. Twitter is HOT

87. Twitter is a helluva lot of work

88. Do the math

89. Know YOUR audience

90. Twitter <-> PR

91. People want innovation

93. How did you decide to buy the last book you purchased?

94. Putting out a book is not enough

95. Author propaganda Media Experts Friends You

96. How can you get started?

98. 1 thing at a time

99. Social media enhances relationships

100. URL is essential base

101. My technical tools for a URL

102. People you know – familiar, starter

103. People you don’t knowAdvanced, more work, better demographics

104. Piggyback BloggingLess work, more exposure

106. Speed kills

107. Write back

108. Help

109. Minimize sales pitch