1) The document discusses how Twitter is entwined with television through second screen viewing and live tweeting of TV shows and events. It notes that over half of smartphone and tablet owners use their devices as a second screen while watching TV every day. 2) It provides examples of "Twitter Events" which are happenings that draw huge conversations on Twitter, such as the Super Bowl, presidential elections, and season premieres of popular shows like The Walking Dead. 3) The document advises that to engage consumers on Twitter, brands should enter conversations genuinely by live tweeting events in the moment rather than with a sales pitch. They should do research but not arrive with a script, taking the same conversational risks

1. “Hi there, I’m Omnipotweet.”
How Tweeting Almighty puts your brand everywhere.

2. “If Facebook is about personal
content curation, Twitter is about
being in the moment. Twitter is a
glib comment, a side joke, a
sudden observation. That's the
magic of Twitter.”

3. Q: How are Twitter and
Television entwined?

4. “Research revealed that 85% of users
active on Twitter during primetime TV
hours tweet about TV, and that 90% of
those who saw TV-related Tweets took
action to further engage with the show —
whether to watch, search for, or share
content about it.”
– Advertising Research Center

5. Nearly half of smartphone owners
(46%) and tablet owners (43%) said
they use their devices as second
screens while watching TV every day.

6. Of those “Second Screen”
viewers, 52% are visiting social
media sites.

7. Twitter is the world’s largest living
room sofa: It’s where we share
ideas and obtain ideas.
(We’re not shopping.)

8. Too often, brands approach
Twitter like that guy at the party
passing out business cards.

9. Nobody likes that guy.

10. Brands should enter the
conversation not with intent to
sell, but with intent to join.

11. Every day, something happens that
draws people together to create
huge conversations. This is called a
Twitter Event.

12. Give me three examples of a Twitter Event
• The Super Bowl
• A presidential election
• The season premier of The
Walking Dead

13. FACT: In 2013, 12 out of 20 of
the most Tweeted television
airings were sporting events.

14. To engage these consumers, you must
be genuine and spontaneous.

15. As it is for joining any conversation, you
must enter the Twitter arena
fearlessly.
And in person.

16. Live-Tweeting is maintaining a
Twitter presence as the event
unfolds.

17. FACT: In 2013, there were 24.1
million Tweets during the Super
Bowl.

18. During the completely
unpredictable power outage,
there was an increase of 50,000
Tweets per minute (TPM).

19. The power outage had become a
Twitter Event within a Twitter
Event.

20. You live Tweet because real life
doesn’t stick to a script.

21. But that doesn’t mean you arrive
to the party cold.

22. For example, you know that the
Super Bowl will have a big
halftime show, you’ll know who is
playing, and you’ll even know
who’s announcing the game.

23. By doing your homework, you
can create an Event Outline that
can walk you through the
party.

24. For example, let’s say you want to
Live Tweet The Walking Dead.

25. • Know the main characters (Grimes,
Carl, Maggie)
• Predict what you’ll likely see
(zombies, carnage)
• Study the storyline (this season, the
gang is looking for new sanctuary)
• Learn the lingo and memes
(“walkers,” “everybody hates Carl,”
“Stay calm and get behind Daryl”)
• Remember your hashtags
(#TheWalkingDead)

26. Now you can write a bank of
prefabricated Tweets that are
ready to go.

28. The Walking Dead Faves My
Tweet

29. Why Live-Tweet If You Can Pre-Tweet?

30. When was the last time you walked into a room knowing
exactly how they conversation will begin and end?

31. Twitter users want genuine, two-way dialogue. They know
when you’re trying to hijack a conversation.
And they don’t appreciate it.

32. When you live-tweet, you are taking the same
conversational risks as your consumers.

33. That makes you one of them.

34. Thanks for sticking with us
until the end.