Adventures In Twiction Matt Stewart

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Building buzz, engaging readers and creating a market for literature through Twitter - one author\'s success story.

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Adventures In Twiction Matt Stewart

  1. 1. Adventures in TwictionBuilding buzz, engagingreaders and creating a market for literature through Twitter<br />Matt Stewart<br />@mjfstewart<br />
  2. 2. My Situation – July 2009<br />
  3. 3. Debut novel<br />
  4. 4. Bad economy<br />
  5. 5. Old-school molasses-slow publishing industry<br />
  6. 6. “Loved it, not right for our list”<br />
  7. 7. Perceived as too risky<br />
  8. 8.
  9. 9. Publishers needed reassurance<br />
  10. 10. Build community<br />
  11. 11. Build platform<br />
  12. 12. Create market<br />
  13. 13. Connect<br />
  14. 14. Know my audience<br />
  15. 15. What’s hot?<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. When’s the last time you read a novel?<br />
  22. 22. When’s the last time you tweeted?<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26. What if I release my book on Twitter?<br />
  27. 27.
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  33. 33.
  34. 34. Eliminate the paper trail<br />
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  40. 40. @thefrenchrev<br />
  41. 41. thefrenchrev.com<br />
  42. 42.
  43. 43. Who’s going to read a whole book on Twitter?<br />
  44. 44.
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  48. 48.
  49. 49. Twitter &lt;-&gt; PR<br />
  50. 50. 100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world<br />
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  55. 55.
  56. 56. @GuyKawasakiAuthor releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC <br />
  57. 57. @xocologo@thefrenchrev love your novel! it&apos;s a challenge not to read one from a book :) ...didn&apos;t the doggie diner close in &apos;86? (does it matter?) <br />
  58. 58. @JonesAlexandra@thefrenchrev is there a non-twitter way to read your novel top to bottom and all at once?? Lovely way with words. Publishers crazy to pass.<br />
  59. 59. @CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on twitter...talk about new media<br />
  60. 60. @crystalbennes@thefrenchrev I totally don&apos;t understand what this has to do with the FR, but I&apos;m loving it anyway.<br />
  61. 61. @NPbooksIs @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than &apos;book trailers&apos;? Discuss: http://bit.ly/ou02B -B<br />
  62. 62. @matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i @thefrenchrev I can&apos;t wait to see what happen next ;-) #frrev<br />
  63. 63. What about jerks?<br />
  64. 64.
  65. 65. @jeffherrity is reading The French Revolution by Matt Stewart...it&apos;s great!<br />
  66. 66. Engage, neutralize, convert<br />
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  70. 70.
  71. 71. !<br />
  72. 72.
  73. 73. Twitter phenom Matt Stewart&apos;s humorous epic of one dysfunctional family&apos;s quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media (NA).<br />
  74. 74.
  75. 75. Release date:Bastille Day 2010<br />
  76. 76.
  77. 77. Twitter builds community<br />
  78. 78. Twitter builds platforms<br />
  79. 79. Twitter creates markets<br />
  80. 80. Twitter helps you connect<br />
  81. 81. Twitter is HOT<br />
  82. 82. Twitter is a helluva lot of work<br />
  83. 83. Do the math<br />
  84. 84. Know YOUR audience<br />
  85. 85. Twitter &lt;-&gt; PR<br />
  86. 86. People want innovation<br />
  87. 87.
  88. 88. @mjfstewart@thefrenchrevfacebook.com/mjfstewartthefrenchrev.com<br />

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