Miva Merchant's new Ready Themes are not only free, high-quality responsive themes, but they also pair with new admin functionality to allow you to better manage your existing store's content, navigation, featured products and marketing images. This session will guide you through the new themes available, as well as show you how to integrate Ready Theme features into your existing Miva store.

1. READY THEMES FOR STORE OWNERS
GET A PROFESSIONAL GRADE BUILD ON A BUDGET
ANTHONY BOTTOLI

2. QUICK INTRO ON ME
• Serial
entrepreneur
for
12+
years,
mostly
in
the
cheese
&
wine
business.
• Have
known
Miva
relatively
well
for
that
entire
time,
through
a
close
friend.
• Might
have
even
thought
of
myself
as
someone
who
understood
ecommerce.

3. MY REALITY CHECK
• Truth
is,
I
had
no
idea
how
complex
ecommerce
was
• Even
though
I
got
pretty
deep
into
building
a
Miva
store
back
in
2009
• However,
I’ve
learned
more
about
ecommerce
working
for
Miva
that
I
could
ever
have
as
a
“micro-­‐
entrepreneur”

4. MY IDEA OF ECOMMERCE BEFORE JOINING MIVA

5. MY IDEA OF ECOMMERCE AFTER JOINING MIVA

6. MATURE ECOMMERCE STORE OWNERS ADDRESS
• Responsive,
Mobile
First
Design
• Robust,
Open
Architecture
• B2B
&
B2C
Ready
• Deep
Catalogue
Capabilities
• Back
Office
Integration
• Logic-­‐Based
Templates
• Extensibility
via
Modules
Marketplace

7. CAN MOST ECOMMERCE PLATFORMS HANDLE THIS?

8. RECENT TECHNOLOGICAL BREAKTHROUGHS GIVE NEW WEBSTORE
OWNERS ACCESS TO FUNCTIONALITY
• Up
until
recently
there’s
been
a
big
divide
between
“haves”
and
“have
nots”
• Store
owners,
choose:
easy,
out
of
the
box,
cookie
cutter
functionality
vs.
robust
capability
• Miva’s
philosophy:
give
you
access
to
scalable
software
from
the
starting
blocks

9. RECENT TECHNOLOGICAL BREAKTHROUGHS GIVE WEBSTORE OWNERS
ACCESS TO NEW FUNCTIONALITY
• Up
until
recently
there’s
been
a
big
divide
between
“haves”
and
“have
nots”
• Store
owners,
choose:
easy,
out
of
the
box,
cookie
cutter
functionality
vs.
robust
capability
• Miva’s
philosophy:
give
you
access
to
scalable
software
from
the
starting
blocks

10. “Because
to
compete
in
today’s
rapidly
expanding
commerce
environments…you
must
innovate.”

11. IS THIS NECESSARY ON STARTUP? USUALLY NOT.

12. BUT IT WILL BE EVENTUALLY…

13. READYTHEMES MAKE THE COMPLEX, SIMPLE
• RT’s
Provide
A
Visual
Framework
• Pre-­‐built
Functionality
– Category
structure
– Checkout
flow
– Social
Media
– SEO
– Etc.

14. READYTHEMES FEATURES
• FREE
• Fully
Responsive
(mobile
first)
• Clean
Code
/
H1,
h2,
etc.
(for
SEO)
• AJAX
Add
to
Cart
• Sticky
Header
• Mega
Menu
• Quick
look

15. READYTHEMES TEMPLATES

16. READYTHEMES TEMPLATES

17. READYTHEMES TEMPLATES

18. READYTHEMES TEMPLATES

19. READYTHEMES TEMPLATES

20. COMING SOON
• Left
Drop
Down
Main
Navigation
/
Fly-­‐out
Mega
Menu
• Product
Highlight
/
Call
Outs
• AJAX
Mini
Cart
• Optimized
Mobile
Header

21. READYTHEMES: 2 PATHWAYS
#1:
Do
It
Yourself
– Watch
Training
Videos
&
Dive
In
– Get
Help
(Hands-­‐on
Training,
Development)
#2:
Professional
Services
Starting
Point
– Reduces
Development
Cost
– Shortens
Implementation
Timeline
– A
Template
for
Miva
or
your
Developer
– 80-­‐90%
of
the
store
is
built,
all
that’s
left
is
to
stylize
and
move
in

22. READYTHEME EXAMPLE #1: D.I.Y.

23. READYTHEME EXAMPLE #2: D.I.Y. + DESIGN CLUB

24. READYTHEME EXAMPLES: PROFESSIONAL SERVICES

25. READYTHEME EXAMPLES: PROFESSIONAL SERVICES

26. READYTHEME EXAMPLES: PROFESSIONAL SERVICES

27. 1. Header Logo
3. Hero Image
4. Promo Message
5. Storefront Promo
6. Storefront New
7. Storefront Sale
8. What’s Popular
9. Footer: About Us
2. Top Navigation
10. Footer Categories
11. Social Media Icons

28. READYTHEME SETUP: CONTROL PANEL

29. READYTHEME SETUP: AUDIO EQUIPMENT STORE

30. READYTHEME SETUP: VISUALS

37. TO RECAP:
• Ecommerce
platforms
vary
widely
in
terms
of
capability
to
address
complex
business
rules.
• Traditionally
store
owners
have
had
to
choose:
easy,
out
of
the
box,
cookie-­‐cutter
functionality
vs.
robust
capability
(but
very
time
consuming
/
expensive).
• ReadyThemes
simplify
the
complex:
making
scalable
software
accessible
from
the
beginning.

38. QUESTIONS?

39. DOWNLOAD THIS PRESENTATION AT:
WWW.SLIDESHARE.NET/MIVAMERCHANT
ANTHONY BOTTOLI