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How Magento’s Multi-StoreCapabilities Will Help You Grow         Your Business           February, 2013
Introduction• Derek Jacobson – Vice President of Ecommerce Solutions  at Levementum• Levementum – 2011 Magento Emerging Pa...
With Me Today From Magento• Brian Lavorini– Territory Sales Manager  – brianlavorini@ebay.com  – 872.588.0071
Our eCommerce story
What’s your eCommerce story?
Magento Product Line
Magento Enterprise: Merchants Overview
Magento Enterprise
Magento Enterprise Features     Marketing Tools           Product Catalog       Consumer Experience        Performance    ...
Untamed Creativity with Magento
Managing the Product Catalog • Easy to use admin tools     – Content Management System          • No technical knowledge n...
Marketing Tools • Turn browsers to buyers    – Promotions    – Product Suggestions    – Consumer Generated Product       R...
Upsell and Cross-sell
Turning Buyers into Repeat Buyers  •   Targeted marketing campaigns  •   Promotions  •   Wish Lists and Gift Registries  •...
Magento at Work
Taking Full Advantage of Magento • Private Sales/Flash Sales • Product and catalog management • Innovative customization
Performance and Security  •   Performance Features                 •   Security / Compliance      – Full Page Caching for ...
Scalable Performance             Over 1,000 page              1 Million Orders per Hour             Over 10,000 Skus      ...
Multiple Sites with OneMagento Flexibility   • B2B with B2C           Instance   • Multi-brand / multi-sites  • Special VI...
eCommerce with Magento                       Magento TrainingLearn how to leverage eCommerce to enhance your business. Thi...
Why Levementum Chose    Magento Enterprise, Why You•                      Should Too    Ecommerce is no longer a luxury, i...
With Us From Peer 1, Our      Premier Hosting Partner• Travis Eiland, teiland@peer1.com   – Peer 1 is a global, Enterprise...
With Us From Avalara• Jesse Bornfreund, Channel Partner Manager  – Jesse.bornfreund@avalara.com• Pop Quiz:  – You are in N...
Agenda• Why leverage multiple store fronts?• Discuss key areas to plan around to  support multiple store fronts• Magento’s...
Why Should You Create Multiple       Store Fronts?• Market and brand your company to  different demographic groups• Highli...
What are the Risks?• Operational impacts   – Multiple locations for inventory management   – Branding, marketing, and cont...
What Drives Operational           Overhead?• Catalog management• User Interface (theme, skin, layout)• Managing order inta...
Catalog Management• Challenges:                 • Solution: Magento’s  – Maintaining the    addition of products in     vi...
Catalog Management
User Interface and Design• Challenge                • Solution: Magento’s  – How to take a base       theme model         ...
2 Sites, 2 Brands, 1 eCommerce Instance
Order Management and              Integration• Challenge                • Solution: Magento  – If you’ve managed        pr...
A Note on Infrastructure• Magento’s architecture provides a platform  approach to scale multiple store fronts functionally...
Process Standardization and Control• Challenge                     • Solution: One Application  – Multiple tools means    ...
With Growth Comes Operational   and Financial Complexity• Without question, state and local  governments are making enforc...
Avalara – A Must If…•   You are…     – You are in a state where local municipalities are charging their own        sales t...
What Can You Expect When you   Expand with Magento?• We have seen secondary sites ‘go live’ in as  little as 7days followi...
Additional Resources•   Be sure to visit our site and blog:     –   http://www.levementum.com     –   http://www.levementu...
Managing Multiple Store Fronts on Magento
Managing Multiple Store Fronts on Magento
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Managing Multiple Store Fronts on Magento

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Managing Multiple Store Fronts on Magento

  1. 1. How Magento’s Multi-StoreCapabilities Will Help You Grow Your Business February, 2013
  2. 2. Introduction• Derek Jacobson – Vice President of Ecommerce Solutions at Levementum• Levementum – 2011 Magento Emerging Partner of the Year Award Winner – Levementum is a leading implementer of Magento Enterprise Edition and the leading implementer of Open Source and Cloud Based Applications – We specialize in solutions that feature • Cloud based technology • Multiple Store Fronts • Call Center, Inside Sales, Customer Service Solutions • System Integration to CRM, ERP, Telephony and Order Management Solutions • B2B solutions including reseller, distribution and channel support systems
  3. 3. With Me Today From Magento• Brian Lavorini– Territory Sales Manager – brianlavorini@ebay.com – 872.588.0071
  4. 4. Our eCommerce story
  5. 5. What’s your eCommerce story?
  6. 6. Magento Product Line
  7. 7. Magento Enterprise: Merchants Overview
  8. 8. Magento Enterprise
  9. 9. Magento Enterprise Features Marketing Tools Product Catalog Consumer Experience Performance & Design Infrastructure & Security & Standards Easy-to-use, Back-end Integration Compliance Permission Based Admin Panel
  10. 10. Untamed Creativity with Magento
  11. 11. Managing the Product Catalog • Easy to use admin tools – Content Management System • No technical knowledge necessary • Version Control – Attribute Management – Personalized content based on user profiles – Content staging - merge to the live site on-demand or scheduled – Admin controls of publishing privileges
  12. 12. Marketing Tools • Turn browsers to buyers – Promotions – Product Suggestions – Consumer Generated Product Reviews and Ratings – Upsell and Cross-sell Tools – Email marketing
  13. 13. Upsell and Cross-sell
  14. 14. Turning Buyers into Repeat Buyers • Targeted marketing campaigns • Promotions • Wish Lists and Gift Registries • Loyalty and Rewards Points programs
  15. 15. Magento at Work
  16. 16. Taking Full Advantage of Magento • Private Sales/Flash Sales • Product and catalog management • Innovative customization
  17. 17. Performance and Security • Performance Features • Security / Compliance – Full Page Caching for All Users – PA-DSS Compliant – Caching of Content for Category, • Aids Merchants in Product and CMS Pages Achieving PCI – Solr Search Compliance – PHP Accelerator – Order Archiving • Strong Data Encryption
  18. 18. Scalable Performance Over 1,000 page 1 Million Orders per Hour Over 10,000 Skus views/day 1,000,000 unique SKUS 5,000 orders/day
  19. 19. Multiple Sites with OneMagento Flexibility • B2B with B2C Instance • Multi-brand / multi-sites • Special VIP sites •Multi-national sites (localized language/currency)
  20. 20. eCommerce with Magento Magento TrainingLearn how to leverage eCommerce to enhance your business. This class is specificallydesigned for merchants .After attending this class you will be able to:• Recognize and understand the state of eCommerce and trends for the future• Analyze, plan and design your Magento site based on your specific requirements• Leverage the many features included in the Magento platform to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction andmaximize the return on your Magento investment. Online, instructor-led course (4 two-hour sessions) $950 value Give your business card to me and you’ll be entered to win a free “eCommerce with Magento” class
  21. 21. Why Levementum Chose Magento Enterprise, Why You• Should Too Ecommerce is no longer a luxury, it’s expected by your customers• Ecommerce has changed – consider the impact of social media• Capital funding is too precious to waste – Stop spending $ to build what should be present from the beginning• We wanted a mature platform that would be enhanced intelligently• We wanted to find a partner that let us focus on our business• We wanted the same things as you – Predictability – Quality – Features – A roadmap that was real – A stable, but expanding architecture – Value for the investment and a sensible way to grow our business
  22. 22. With Us From Peer 1, Our Premier Hosting Partner• Travis Eiland, teiland@peer1.com – Peer 1 is a global, Enterprise class hosting and infrastructure provider that can support customers of all sizes – Peer 1 provides fully managed services including server, firewall, intrusion detection / prevention, PCI compliance, and pre-configured / pre-tuned Magento systems – Levementum exclusively recommends Peer 1 based on its superior delivery capabilities, industry best support and SLA models, with competitive pricing in every scenario – Peer 1 ‘Wrote the Book’ on Scaling with Magento
  23. 23. With Us From Avalara• Jesse Bornfreund, Channel Partner Manager – Jesse.bornfreund@avalara.com• Pop Quiz: – You are in New York, buying a running suit. The cost is $100. Is it taxable? • What if it costs $120? – You’re in California, you buy software which is downloaded? Is it taxable? • What if you have it shipped to you? • What if it’s downloadable and shipped? – You’re buying bagels in New York, taxable? • What if they put cream cheese on it for you?
  24. 24. Agenda• Why leverage multiple store fronts?• Discuss key areas to plan around to support multiple store fronts• Magento’s solutions to areas that cause operational overhead and increased costs• Additional reference material and case studies for future use
  25. 25. Why Should You Create Multiple Store Fronts?• Market and brand your company to different demographic groups• Highlight subsets of your catalog in sites that cater to niche markets• Provide multiple price points to different groups without eroding your core margin• Set up cobranded or partner affiliated sites• Enable different levels of customer service and support programs to different audiences (B2B)
  26. 26. What are the Risks?• Operational impacts – Multiple locations for inventory management – Branding, marketing, and content management activities can increase faster than sales – Customer service and support may have to learn and manage multiple tools or sites – Tax, compliance and filing effort will grow unexpectedly• Traditionally, time to setup, brand and configure each store front takes as long as the original base store – Total setup costs exceeded expected value from each additional store
  27. 27. What Drives Operational Overhead?• Catalog management• User Interface (theme, skin, layout)• Managing order intake and integration to your order management system• Customer service and customer management for support, sales, and responding to inquiries
  28. 28. Catalog Management• Challenges: • Solution: Magento’s – Maintaining the addition of products in virtual catalog model multiple sites – Establish one base catalog – Keeping inventory and and ‘inherit’ all or portions to pricing up to date in each site you setup each site – Overrides are available site – Managing images, by site attributes, and other marketing content by – Changes to the base can manually coding replicate automatically changes on each site’s – Inventory can be synced and pages maintained from your back office tools for all sites at once
  29. 29. Catalog Management
  30. 30. User Interface and Design• Challenge • Solution: Magento’s – How to take a base theme model – Allows you to extract the user design and modify it interface and to create a new site – Apply to each additional site like with a new look and a ‘plug-in’ feel without going – Within each site you can then change color, font, logos, banner through the entire adds, etc. process from • Magento’s CMS tool allows scratch? you to add and manage content in all or select sites without writing code
  31. 31. 2 Sites, 2 Brands, 1 eCommerce Instance
  32. 32. Order Management and Integration• Challenge • Solution: Magento – If you’ve managed provides out of the box multiple stores on integration APIs (along with Volusion, Yahoo many prebuilt extensions) Carts or other to take order activity from platforms, you all your sites and sync with appreciate the your ERP or Order challenge of getting Management Solution orders into your – You can also integrate and Order Management automate shipping System notifications from ERP to Magento
  33. 33. A Note on Infrastructure• Magento’s architecture provides a platform approach to scale multiple store fronts functionally• Peer 1’s infrastructure approach and model lets you scale effectively, and in a cost effective manner without having to dedicate and hire full time system administration tasks• We have instances of customers running 15 sites, for high volumes of activity on each site, off of two server footprints – Peer 1’s model provides stability not just for visitor traffic, but for the processes and workflows (integration) which add over head to your system
  34. 34. Process Standardization and Control• Challenge • Solution: One Application – Multiple tools means Base in Magento multiple training requirements for customer Enterprise service – By default, your sites will act – Multiple cycles of and behave the same maintenance, upgrades and revisions – Logic and integration changes – Adding new functionality are made available to all sites means programmatic – Customer Service manages changes to each tool or return inquiries and support site separately requests in one place for all – Creating promotional sites campaigns requires repeated steps and – Customer notifications for intense manual effort shipments, change orders, and inventory notifications are all triggered automatically and in a consistent method
  35. 35. With Growth Comes Operational and Financial Complexity• Without question, state and local governments are making enforcing of sales tax laws a focal point• For growing merchants, compliance is not an option• Avalara provides a real time, integrated tax calculation service AND… – They provide tax data, financial filings (one click)
  36. 36. Avalara – A Must If…• You are… – You are in a state where local municipalities are charging their own sales taxes – Your state is financing a sports stadium now or in the past 10 years (or talking about it) – You have or participate in an affiliate / referral / commissioning program with parties in other states – Paying taxes in more than 1 state (multi-state nexus) – Paying taxes in Home Rule and/or Mixed Sourcing states such as CA, TX, OH, AL, AK, AZ, CO, ID, IL,LA – Switching or upgrading your ERP or accounting system – Selling tax-exempt products or services, or working with customers who work with do deal in exempt transactions. – Preparing for or recovering from a recent audit – Working with a new controller or CFO – Working with a dedicated, in-house tax department – Employing a remote work force – Managing multiple order entry systems
  37. 37. What Can You Expect When you Expand with Magento?• We have seen secondary sites ‘go live’ in as little as 7days following the release of the primary site (typical is closer to 2 or 3 weeks) – Magento is about reuse and standardization – Magento provides you a greater set of tools to be self sufficient and reduce programming requirements• Designing your primary site with the expectation of potential reuse is a key factor to achieving great results• We are all here to help
  38. 38. Additional Resources• Be sure to visit our site and blog: – http://www.levementum.com – http://www.levementum.com/blog• Here you’ll find – Solution summaries – Packaged offerings – White papers – More• We’ll be sending you a full copy of this presentation to keep as well as materials from each of our partners• You can contact us at 480-320-2500 or sales@levementum.com at anytime to discuss your site(s) and needs or to see a live demonstration of a multi-store front Magento instance

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