An overview of working with Shopify to quickly and easily build a powerful new e-commerce web site.

1. Shopify Case Study
December, 2017
Paul M. Miller
E-Commerce Leader
& Marketing Guru

2. • Situation Analysis
• Innovative cosmeceutical skin-care company
• Company culture: move quickly
• Web site: changes moving slowly
• Hard to coordinate updates (Magneto)
• Web site needs overhaul
• Prime holiday shopping season approaching quickly
• Task: New web site – quickly & efficiently
Shopify Case Study

3. • Solution:
• Re-platform with Shopify
• Stick with out of the box templates
• Modest 3rd party app extensions
• More elaborate customization post-launch
Shopify Case Study
Shopify Previously
Budget < $50K $500K+
Timeline 10 weeks 6 – 9 months+

4. Shopify Case Study before
• Issues
• Navigation didn’t reflect full
product line / different ways into
brand.
• Creative/content changes hard to
implement.
• Functionality was ok, however,
extensions and changes were
costly and time consuming to
execute.

5. after

6. Shopify Case Study
• New Site
• Home page closer to brand style. Client request: “ make
this like Instagram – flip through it! ”
• Revamped navigation – find products by line, attribute,
function & more. Easy to update and tag.
• Introduced new features: cross-sell, product details in
tabbed format.
• Leveraged extensive out of the box functionality – e.g.
Apple Pay for mobile.
• Very easy to update creative with no tech skills.
• Biggest Benefit
• Built entirely in-house, quickly, with no technical
personnel.

7. Shopify Case Study
Cost: $80 / month
App 1:
tabs ($5 /
month)
App 2:
x-sell ($10 /
month)
Templates: $140

8. • Results
• Project completed on time, on budget
• Easy to build, easy to update
• No technical resources needed
• Powerful out of the box features
• Many app extensions available
• Success!
Shopify Case Study

9. pmiller212@gmail.comPaul M. Miller
Innovative, creative, technical and strategic marketer offering considerable experience helping global brands craft their identity and
communicate their message. Count on endless ideas + keen strategic insights. Expertise in all marketing channels, with specialty in
digital and e-commerce.
Strong leadership & project management skills, deep knowledge of digital eco-system. Highly detail-oriented & analytical.
Experience building & managing high performance teams. Specialties include strategic planning, P&L responsibility, brand
management, video & print production.