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Lean in
Product Management
Presented at ProductCamp Singapore
Saturday 28th September 2013
Michael Ong @michaelon9
@michaelon9
I believe “change is the only constant”
• 1999 - Freelance Web Design /
Development leading to web hosting for
SMEs
• 2002 - Research & Development - A
Robust Rule-based Event Management
System for Call Data Records
- Société Générale
• 2003 - Network Engineer
- NEC Solutions
• 2004 - Full-Stack development
- Palm & Windows Mobile
- K.C. Dat, Nippon Express, Air Asia ,
Singapore Zoo, Jurong Birdpark, Changi
Airport Terminal 1 & 2, M1, Mapletree ...
• 2005-2007 - Business Process Consulting
- VISA International
- Robert Bosch SEA
• 2008 - Took a break in EVE Online
- Internet Spaceships is serious business
• 2009 - Portal Development
- ST701, SPH, Online Classifieds
• 2010 - Scrum Master
- iProperty Singapore
• 2012 - Mobile & UX Lead
- iProperty Group
• 2013 - Senior Product Manager
- bellabox Australia & Singapore
Before we begin, what type
of organisation are you in?
http://www.product-arts.com/resourcemain/articlemenu/1246-company-evolution-a-
the-organizational-life-cycle
Let’s define:
what is ?
• Maximize customer value while minimizing waste
• Focus on Purpose, Process, People
• What customer problems are we trying to solve?
• What process do we use to ensure we solve the
customer problems?
• Who are the people actively engaged in the process of
solving customer problems?
http://www.lean.org/whatslean
http://technorati.com/business/article/lean-saves-hospital-nearly-50-million//
and ...
What is Product Management?
• The role of product management
is to define, develop, deploy
and maintain products that:
• Provide more value than the
competition
• Help build a sustainable
competitive advantage
• Deliver financial benefit to
the business
http://www.slideshare.net/brainmates/what-is-product-management-4905498
http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
it’s hard to do product management well!
If Lean aims to reduce Waste?
Does this mean we can ditch
requirements documents?!
• First we need to understand why are
requirements needed?
• Requirements however often
• Miss market & business drivers
• Focus on features, NOT on Users
accomplishing goals
• Miss or having poorly defined
Quality or Constraints of a
product
• Lack MarketValidation
http://smallbusiness.chron.com/shredder-technology-53301.html
How does being Agile fit into the picture?
http://agilemanifesto.org
http://www.cruisersforum.com/forums/f48/characteristics-of-the-perfect-cat-85361-4.html
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Wait! What about UX?
Let’s talk about Lean UX instead
• Lean UX breaks the stalemate
between the speed of Agile
and the need for design in the
product-development lifecycle
• Foundations of Lean Startup,
Design Thinking & Agile
• It aims to bring the true
nature of a product to light
faster
http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
So how do we measure
all this? Lean Analytics
• Lean is a great way to build a business, but don’t
forget to close the loop
• Measure & Learn with the right metrics
• A good metric is comparative, understandable, a
ratio or a rate
• A good metric changes the way you behave
Putting it all together:
Lean in Product Management
This perhaps
the most
important
Remember,
it’s all about the Flow
• Queues are the root cause of problems
• Limit WIP (Associated usually with Kanban)
• Large queues delay the feedback cycle -
shorten it! (Scrum sprints are great for
this)
• Visible work product
- increases communication and feedback
http://blog.jackvinson.com/archives/2010/10/25/flow_in_product_development.html
How do I get started?
• Ask yourself, what does
it take for Lean to
become part of your
company’s culture
• Thinking Lean is not
that obvious, it is a total
perspective
http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm
http://www.knowlton.org.uk/index.php?id=23
What to watch out for
• Lean is not a tool for headcount reduction
or mindless cost-cutting
• Don’t forget the “why” of lean tools
• Lean is difficult when beginning for the first
time, limit the scope of your initial project
• You will uncover new problems and greater
challenges through this process, never relax
in your efforts
http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm
Lean Tools I’m using
Let’s share:
What’s your experience with Lean in
Product Management?
http://www.mindtheproduct.com/2013/09/validate-or-die-using-validation-to-build-the-
right-product/
Take action:
How do you think you can apply Lean
Thinking to your area of work?
http://www.mindtheproduct.com/2011/09/being-a-lean-product-manager/
http://www.symbolbv.com/en/lean-manufacturing.html
Great books to read
Thank you
Talk to @michaelon9 about Agile, Scrum, Lean UX, Mobile and better Products
http://goodmoneying.com/financial-planning/are-you-working-towards-your-financial-freedom

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ProductCamp Singapore #1 - Lean in Product Management

  • 1. Lean in Product Management Presented at ProductCamp Singapore Saturday 28th September 2013 Michael Ong @michaelon9
  • 2. @michaelon9 I believe “change is the only constant” • 1999 - Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - A Robust Rule-based Event Management System for Call Data Records - Société Générale • 2003 - Network Engineer - NEC Solutions • 2004 - Full-Stack development - Palm & Windows Mobile - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting - VISA International - Robert Bosch SEA • 2008 - Took a break in EVE Online - Internet Spaceships is serious business • 2009 - Portal Development - ST701, SPH, Online Classifieds • 2010 - Scrum Master - iProperty Singapore • 2012 - Mobile & UX Lead - iProperty Group • 2013 - Senior Product Manager - bellabox Australia & Singapore
  • 3. Before we begin, what type of organisation are you in? http://www.product-arts.com/resourcemain/articlemenu/1246-company-evolution-a- the-organizational-life-cycle
  • 4. Let’s define: what is ? • Maximize customer value while minimizing waste • Focus on Purpose, Process, People • What customer problems are we trying to solve? • What process do we use to ensure we solve the customer problems? • Who are the people actively engaged in the process of solving customer problems? http://www.lean.org/whatslean http://technorati.com/business/article/lean-saves-hospital-nearly-50-million//
  • 5. and ... What is Product Management? • The role of product management is to define, develop, deploy and maintain products that: • Provide more value than the competition • Help build a sustainable competitive advantage • Deliver financial benefit to the business http://www.slideshare.net/brainmates/what-is-product-management-4905498 http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ it’s hard to do product management well!
  • 6. If Lean aims to reduce Waste? Does this mean we can ditch requirements documents?! • First we need to understand why are requirements needed? • Requirements however often • Miss market & business drivers • Focus on features, NOT on Users accomplishing goals • Miss or having poorly defined Quality or Constraints of a product • Lack MarketValidation http://smallbusiness.chron.com/shredder-technology-53301.html
  • 7. How does being Agile fit into the picture? http://agilemanifesto.org http://www.cruisersforum.com/forums/f48/characteristics-of-the-perfect-cat-85361-4.html Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  • 8. Wait! What about UX? Let’s talk about Lean UX instead • Lean UX breaks the stalemate between the speed of Agile and the need for design in the product-development lifecycle • Foundations of Lean Startup, Design Thinking & Agile • It aims to bring the true nature of a product to light faster http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  • 9. So how do we measure all this? Lean Analytics • Lean is a great way to build a business, but don’t forget to close the loop • Measure & Learn with the right metrics • A good metric is comparative, understandable, a ratio or a rate • A good metric changes the way you behave
  • 10. Putting it all together: Lean in Product Management This perhaps the most important
  • 11. Remember, it’s all about the Flow • Queues are the root cause of problems • Limit WIP (Associated usually with Kanban) • Large queues delay the feedback cycle - shorten it! (Scrum sprints are great for this) • Visible work product - increases communication and feedback http://blog.jackvinson.com/archives/2010/10/25/flow_in_product_development.html
  • 12. How do I get started? • Ask yourself, what does it take for Lean to become part of your company’s culture • Thinking Lean is not that obvious, it is a total perspective http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm http://www.knowlton.org.uk/index.php?id=23
  • 13. What to watch out for • Lean is not a tool for headcount reduction or mindless cost-cutting • Don’t forget the “why” of lean tools • Lean is difficult when beginning for the first time, limit the scope of your initial project • You will uncover new problems and greater challenges through this process, never relax in your efforts http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm
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  • 16. Let’s share: What’s your experience with Lean in Product Management? http://www.mindtheproduct.com/2013/09/validate-or-die-using-validation-to-build-the- right-product/
  • 17. Take action: How do you think you can apply Lean Thinking to your area of work? http://www.mindtheproduct.com/2011/09/being-a-lean-product-manager/ http://www.symbolbv.com/en/lean-manufacturing.html
  • 19. Thank you Talk to @michaelon9 about Agile, Scrum, Lean UX, Mobile and better Products http://goodmoneying.com/financial-planning/are-you-working-towards-your-financial-freedom