3. www.earthrisemultimedia.com
THE MARKET
www.earthrisemultimedia.com
The Do-It-Yourself Web-builder market is a
Billion Dollar Industry waiting to happen
0
20
40
60
80
Total Wordpress Joomla Wix Squarespace Weebly Godaddy Other
We are in the early days of web
development.
It remains difficult for individuals
and small businesses to get great
sites…
1 Bil in revenue
4. www.earthrisemultimedia.com
All businesses and professionals
need a website
• Social Media is not enough
• Branding and self-expression
• Tools that serve users
www.earthrisemultimedia.com
5. www.earthrisemultimedia.com
Squarespace
Limited Templates
Wix
Object Oriented Weebly
Originally built for teachers
THE COMPETITION
www.earthrisemultimedia.com
The emerging Do-It-Yourself Web-builder field
is racing to the bottom in monthly hosting fees
But Niche-based solutions enjoy a much higher average monthly
fee. Businesses are willing to pay a premium to be with a web
company that “gets” their industry.
$1200
per
Month
6. www.earthrisemultimedia.com
Googling “Websites for Accountants,” we
get these results: Websites for accountants
Thomson Reuters - $70/mo
https://cs.thomsonreuters.com/web-builder/accounting-websites-pricing.aspx
CPA Site Solutions - $52.50/mo all the way to 99.50/mo
http://www.cpasitesolutions.com/pricing.php
Accelerator Websites - $39/mo - $129/mo - with “Customized Header”
requiring the $59/mo option
http://acceleratorwebsites.com/pricing/website-packages/
Accountants World - $50/mo
http://accountantsworld.com/solutions/website-relief
Service2Client.com - $30/mo
https://shop.service2client.com/catalog/product/view/id/207/s/cpa-website-
plainv...
THE COMPETITION
www.earthrisemultimedia.com
We want ultimately to be a player in the
generic do-it-yourself web builder
market, but on the way there, we want to
take advantage of that huge premium.
Generic
Web Builders
Sq WW
Specialized
Web Builders
$12/mo
$40/mo
{Hosting Premium
7. www.earthrisemultimedia.com
SO WE’VE STREAMLINED THE PROCESS
OF CREATING NICHE WEB BUILDERS
SPECIALIZATION
www.earthrisemultimedia.com
Sales, Tech Support
and Design get
routed to common
center
We’ve written a powerful program that
manufactures an entire niche-based
gallery of web designs in minutes.
FUNNELED SYSTEMS DESIGN AUTOMATION
8. www.earthrisemultimedia.com
COMPONENT PLATFORM
We’ve built a component platform
that let’s us easily “snap” together
new components for each niche.
MUSEUMS RESTAURANTS
www.earthrisemultimedia.com
MOST WEB COMPONENTS
ARE SIMILAR ON THE
BACKEND:
• Database
• Programming
• User Interface
Components are
the TOOLS built
for each niche
Museums need an Exhibit Manager Restaurants need a Menu Manager
9. www.earthrisemultimedia.com
TIME TO MARKET: 2-4 WEEKS
• Creation of gallery of designs
• Development of components
• Install of new niche site
• Preparations for marketing
SPECIALIZATION
www.earthrisemultimedia.com
We’ve got building new niche-based
Web Builders Down to a Science.
11. www.earthrisemultimedia.com
Huge aid in marketing
and sales
SPECIALIZATION
www.earthrisemultimedia.com
In just 3 years we had 40% of the
barbershop chorus market
Greatly prevents attrition
Less than 5% attrition in 5 years
15. www.earthrisemultimedia.com
PHASE I
Launch 30-40 niches
Develop CMS
Design assets
Library of Components
www.earthrisemultimedia.com
WHAT WE NEED
Months 1-12
PHASE II
Unify brands
Unveil Design
Technology
Big time Marketing
Months 12-18
