Today, we live in a multi-channel world where consumers expect to be able to purchase what they want, when they want it, from the website they happen to be on right now! Learn how you can start selling via eBay and Amazon, using this brand new (built in) tool of Miva Merchant.

1. Marketplaces & Miva
Merchant 9
KEITH HUNNIFORD

2. Hands up everyone who..

3. The Philosophy
Of Product
Development

4. •The thinking behind Miva eBay, Amazon and
future channels
lThere is the “throw everything at the wall and see what sticks” strategy

5. •The thinking behind Miva eBay, Amazon and
future channels
lThere is the “Deliver something half baked to tick the features off the list”
strategy.

6. •The thinking behind Miva eBay, Amazon and
future channels
lThere is the “Bolt something on the side” strategy.

7. Then there's the “do it
right” strategy.

8. •The thinking behind Miva eBay, Amazon and future
channels
lSupporting how your business already works.
lFitting in to your current processes.

9. •The thinking behind Miva eBay, Amazon and
future channels
lPipe Miva originated
orders and ALL eBay
and Amazon orders into
the Miva Merchant order
fulfillment process..
lProcess Miva
originated orders in the
same way you process
other orders from eBay
and Amazon.
l..or..

10. •Ebay & Amazon. How to: Get the module

11. eBay. How to:
Take a deep breath.

12. •eBay. How to: The Goal.
•In an ideal world where people live stock photography like
existences..

13. •eBay. How to: The Goal.
• ..by filling in something as simple as this..

14. •eBay. How to: The Goal.
•.. and accepting this..

15. •eBay. How to: The Goal!
lYou get something like this!!

16. •eBay. How to: The Goal.
•.. and repeating the process..

17. •eBay. How to: The Goal!
•.. builds as many listings as you want.

18. Take a deep breath

19. •eBay. How to: Construction.
Normal product data in Miva admin
+
eBay settings for a product in Miva admin
+
Settings Groups in Miva Admin
+
Policy Settings Groups from eBay or through
Miva Admin
=
An eBay listing

20. •eBay. How to: Construction
•Miva Merchant pushes listings to eBay and associates them with
an eBay account. Multiple accounts supported!

21. •eBay. How to: Construction
•Miva Merchant pushes listings to eBay and associates them with
an eBay account. Multiple accounts supported!

22. •eBay. How to: Construction
•Miva Merchant pushes listings to eBay and associates them with
an eBay account. Multiple accounts supported!

23. •eBay. How to: Construction
•Miva Merchant pushes listings to eBay and associates them with
an eBay account. Multiple accounts supported!

24. •eBay. How to: Construction
•Success!

25. •eBay. How to: Construction
•Product Settings.
•Products now contain
an extra tab that
contains eBay related
settings.. and one for
Amazon too.

26. •eBay. How to: Construction
•Product Settings.
•Products now contain
an extra tab that
contains eBay related
settings.

27. •eBay. How to: Construction
Non product specific settings are applied by choosing a bundle of
settings configured elsewhere..
•The have to do with payment info, shipping info, and return info
•.. and eBay helps with this.

28. •eBay. How to: Construction
•eBay business rules:
•Business policies are the payment, shipping, and return details you specify for buyers in your
listings.
•Payment policies are where you specify how buyers can pay you—through PayPal, for
instance.
•Shipping policies are where you specify your handling time, the shipping services you offer,
and shipping costs.
•Return policies are where you specify whether or not you accept returns. If you accept
returns, include any return conditions and the amount of time a buyer has to return an item.
•Rather than creating your business policies listing by listing, you can create multiple payment,
shipping, and return policies and mix and match them in your listings, depending on what
you're selling.
•With business policies, you can:
Streamline new listing creation.
Edit and update all your listings at once.
Change your policies for multiple listings.

29. •eBay. How to: Construction

30. •eBay. How to: Construction

31. •eBay. How to: Construction
•In Miva Merchant we take this “grouping” of settings to the next
level by creating eBay Listing Details.

32. •eBay. How to: Construction
•In Miva Merchant we take this “grouping” of settings to the next
level by creating eBay Listing Details.

33. •eBay. How to: Construction
•Product Settings for eBay reference eBay Listing Details
which are a collection of eBay relating settings.

34. •eBay. How to: Construction
•So you end up with a bunch of bunches of setting! Easy!!

35. •eBay. How to: Construction
I. Download and install the module. It will show up in the
Miva admin under Utilities.
II. Set global settings for the module.
III. Add one or more eBay accounts.
IV. Create Payment, Shipping and Return eBay policies
through at eBay.com OR in the Miva admin.
V. Create eBay Listing Details that reference eBay policies
and more.
VI. Add eBay Product Settings, and tell Miva which Listing
Details should be added to fill out the rest of the listing.
VII. Create eBay Listings either from the Product Edit
screen, or from the eBay Utility Module screen.!

36. •eBay. How to: The Goal.
•

37. •eBay. How to: The Goal.

38. •eBay. How to: The Goal!

39. •eBay. How to: Order Management
•Then what happens??

40. •eBay. Processing Orders
•Then what happens??

41. •eBay. How to: Variation Listings

42. •eBay. How to: Variation Listings

43. •eBay. How to: Variation Listings

44. •eBay. How to: Variation Listings

45. •eBay. How to: Variation Listings
•INVENTORY NOT IMPACTED
•UNTIL AUCTION TURNS TO
•ORDER

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47. Amazon. A Different Paradigm
Amazon and eBay are different.
On eBay you might sell the same product
as 100 other people, but you sell it with
your own spin.
On Amazon everyone who sells the same
product is selling the same product.. on
the same page.

48. Amazon. How to: The Goal is the same..

49. Amazon. How to: The Goal.

50. Amazon. How to: Getting Started

51. Amazon. How to: Getting Started
** You need an Amazon Seller account.. and that's where
shipping “policies” live

52. Amazon. How to: Getting Started
Make a decision around Inventory Control.

53. Amazon. How to: UPC, ASIN, SKU
Product identification the Amazon Way
UPC: Universal Product Code
ASIN: Amazon Standard Identification
Number
SKU: Stock Keeping Unit

54. Amazon. How to: Adding Products
ASIN / SKU association inside Amazon Admin

55. Amazon. How to: Adding Products
ASIN / Amazon Product configuration inside Miva Admin

56. Amazon. How to: Adding Products

57. Amazon. How to: Adding Products

58. Amazon. How to: Adding Products

59. Amazon. How to: The Shopping
Experience

60. Amazon. How to: The Shopping
Experience

61. Amazon. How to: The Shopping
Experience

62. Amazon. How to: The Shopping
Experience

63. Amazon. How to: Order Processing

64. Amazon. How to: Order Processing

65. Amazon. How to: Order Processing

66. Amazon & eBay. How to: Order
Processing

67. Amazon & eBay. How to: Order
Processing

68. Amazon & eBay. How to: Order
Processing

69. •Coming Next..
eBay Motors
Etsy
Suggestions?

70. KEITH HUNNIFORD