Miva President, Rick Wilson, shares his insights into the world of ecommerce, where it is now, and where it’s going. He cuts through decades-old myths and explains what building a successful business online is all about.

1. MIVA’S BOLD STATEMENT &
THE FUTURE OF ECOMMERCE
RICK WILSON

3. IF YOU BELIEVE THE MEDIA,
THE ONLY WAY TO SUCCEED
IN ECOMMERCE IS:

4. 1
INVENT AN ENTIRELY
NEW MARKET
(OR WAY TO MARKET AN EXISTING PRODUCT)

5. 2
BE FIRSTTO MARKET OR
YOU’LL BE A COMPLETE FAILURE

6. 3
RAISE DEBT/
DILUTE YOURSELF

7. 4
GROW FASTER THAN
HUMANLY POSSIBLE
(AND THAT’S STILL NOT FAST ENOUGH)

8. BUT...

9. WE’VE SEEN THIS
MOVIE BEFORE

13. WAIT

14. FAB.COM ISN’T FROM
THE DOTCOM COLLAPSE

15. ECOMMERCE IS A

17. THAT’S TRUE
IF YOU’RE PLAYING THAT GAME

18. LOOT CRATE, SHERI’S BERRIES, ETC.
WILL NEVER SUCCEED
AT THIS GAME

19. THERE MIGHT BE A ROLLUP OF THE

20. THE ONLY TRUE WILL BE
THE VC AND PE GUYS

21. SO WHAT DOES
TRUE SUCCESS
IN ECOMMERCE
LOOK LIKE?

22. SUBJECT MATTER EXPERT
B2C

23. UNIQUE/EXCLUSIVE
DISTRIBUTION RIGHTS
B2C

24. UNIQUE PRODUCT LINE
B2C

25. B2C
DIRECT TO CONSUMER
(FOR EXISTING CHANNEL COMPANIES)

26. TRADITIONAL BUSINESS
FINANCIALS
B2C

27. EXAMPLE SITESB2C
SME
MARKETVIEWLIQUOR.COM

29. EXAMPLE SITESB2C
EXCLUSIVE DISTRIBUTION
COOLESTSHOESINCALIFORNIA.COM

31. EXAMPLE SITESB2C
UNIQUE PRODUCT LINE
SCOTTEVEST.COM

33. EXAMPLE SITESB2C
DIRECT TO CONSUMER
HAANUSA.COM

35. REVOLUTIONIZE B2B
THROUGH SALES &
FULLFILLMENT EFFICIENCY

36. AUTOMATION OF THE SALES FLOW
1. UNIQUE PRICING PER CUSTOMER
2. UNIQUE PRODUCTS PER CUSTOMER
3. UNIQUE PAYMENT OPTIONS PER CUSTOMER
B2B

37. CONNECT DIRECTLY TO YOUR
BACKEND FULFILLMENT AND ERP
B2B

38. RETRAIN YOUR CUSTOMERS
B2B
GAINS A LONG-TERM EDGE OVER
YOUR COMPETITORS

39. EXAMPLE SITESB2B
IDWHOLESALER.COM

41. EXAMPLE SITESB2B
ZEEMEDICAL.COM

43. EXAMPLE SITESB2B
CROWNAUTOMOTIVE.NET

45. HOW DO I KNOW ALL OF THIS?
(WHEN IT SEEMS TO RUN COUNTER TO POPULAR OPINION)

46. THE
STORY

47. MAJOR SHIFTS IN ECOMMERCE

51. MIVA IS THE
#1
ENTERPRISE PLATFORM

52. Miva Merchant
(24.11%)

53. BEEN DOING THIS
SINCE 1997

54. WE “LIVED” THROUGH
BEING VENTURE FINANCED

55. THEN WE “SUCCEEDED” BY BEING
BOUGHT BY A PUBLIC COMPANY

56. THEN THE REAL FUN STARTED

57. BOUGHT THE COMPANY BACK
FROM THE PUBLIC COMPANY IN 2007

58. RUN OUR OWN BUSINESS
THE OLD FASHIONED WAY

59. WE HAVE THE BENEFIT
OF ANALYZING OUR CUSTOMERS
AND SEEING WHAT WORKS

60. YEAR IN REVIEW
2014 WAS THE BIGGEST YEAR
IN MIVA’S 18 YEAR HISTORY

61. 2014 ACCOLADES

62. CASE STUDY
MARKETVIEWLIQUOR.COM

63. PROBLEM
Buggy custom-built website
Limited back-end functionality
Lack of confidence in the
development team
SOLUTION
Rock-solid modern e-commerce
website
Powerful customer service tools
for the business
Excellent support and
confidence in the platform for
the future
“The website is such an important part of our company's
growth, and with Miva we feel like we're positioned for
success!”
- Tom VanGorder | Director of Online Operations,
Marketview Liquor

64. CASE STUDY
ESSENTIALDEPOT.COM

65. PROBLEM
ProStores Was Shutting Down
Outdated Platform
Needed To Convey Large Amounts of
Information Easily
SOLUTION
Chose Miva To Replace ProStores
New Responsive Design
Ease Of Use Without Tradeoffs
Conversions Immediately Jumped

66. CASE STUDY
BETTYJANECANDIES.COM

67. PROBLEM
Joomla Site Hacked
Breach So Bad They Just Shut
The Site Down For A Year
Had To Start Over From The
Ground Up
SOLUTION
Chose Miva To Replace
Joomla
Unique Features Needed
Miva Could Handle Their
Issues Where Other Platforms
Couldn't

68. CASE STUDY
PRIMITIVEHOMEDECORS.COM

69. PROBLEM
Site Consistently Crashed
Feared A Permanent Crash
Couldn’t Integrate With Common Third-Party
Services Properly
SOLUTION
Chose Miva To Replace ZenCart
Easily Scale To Their Traffic Needs
Trusted That Current And Future Third Party
Integrations Would Work To Help Grow Their
Business

70. CASE STUDY
DRYCASE.COM

71. PROBLEM
Clunky and outdated user
experience
Complicated site maintenance on
Volusion
Limited metrics and traffic
visibility
SOLUTION
Chose Miva To Replace Volusion
Miva simplifies daily maintenance
Miva is the platform your
business can grow with
“By switching to Miva,
DryCASE now has the
platform they need for future
growth and expansion.”
- Nathan Tayloe | CTO and
Partner, TGK

72. THE REVIEWS ARE IN!

75. #1

77. DON’T BELIEVE THE MEDIA.
THEY’RE IN THE BUSINESS OF
ADVERTISING, NOT INFORMING.
NEVER FORGET.

78. THANK YOU!
@RICKMIVA
RWILSON@MIVA.COM