We have a look and the core functionality of the Miva Merchant software, discussing everyday workflow for merchants including managing products, categories, and site navigation in your store.

1. ZEPH DUMLAO
MIVA FOR
BEGINNERS

2. OVERVIEW
• Product Data
• Product Images
• Product Descriptions
• Category Data / Findability
• Shipping, Tax, Payment Processing
• Alternative Payment Processing: Amazon, Paypal
• Marketing

3. PRODUCT
DATA

4. PRODUCT DATA
• The process of data entry
• Organizing your product data

5. SMALL
PRODUCT
OFFERING,
ENTERING BY
HAND IS OK

6. LARGE
PRODUCT
OFFERING,
NEED
ANOTHER WAY

15. PRODUCT
IMAGES

16. PRODUCT IMAGES
• The online equivalent to seeing and holding an
item.
• Showcase the quality of the materials or the build
of a product.
• Consider including videos on the product page.

27. PRODUCT
DESCRIPTIONS

28. PRODUCT DESCRIPTIONS
• Tailor product description to your audience
• Back up your claims
• Tell the product’s story
• Use of sensory words
• Reviews

29. MULTIPLE METHODS TO CONVEY
PRODUCT INFORMATION
• Product Descriptions
• Product Attributes
• Custom Fields

30. CATEGORY
DATA /
FINDABILITY

42. SHIPPING,
TAX,
PAYMENT
PROCESSING

43. WHAT ARE YOUR SHIPPING NEEDS
• Flat Rate Shipping?
• Live shipping rate calculations?

44. TAX
• Everyone’s tax responsibilities are unique, based
on:
• What you are selling
• Where you are selling from
• What countries / states are you selling to, etc.

45. PAYMENT PROCESSING
• Authorize.Net
• CyberSource
• Chase PaymentTech
• Intuit Merchant Services

46. ALTERNATIVE PAYMENT PROCESSING
One Touch™

47. MARKETING

48. MARKETING
• Being able to generate coupons that discount products.
• Setting up a sale that temporarily reduces product
prices.
• Buy X Get Y
• Being able to execute these marketing campaign.
• Gift Certificates
• Gift registries / Wish Lists

49. DOWNLOAD THIS SLIDE AT:
WWW.SLIDESHARE.NET/MIVAMERCHANT
ZEPH DUMLAO