3. Advertisements
• Advertisement is a marketing communication that employs
an openly sponsored, non-personal message to promote or
sell a product, service or idea. They are of two types:
4. Classified Advertisements
The Advertisement what you had seen in the first slide, was a
Commercial Advertisement.
• There is another type of Advertisement, which is called
Classified advertisement.
• This Classified advertisement covers your syllabus.
So, let’s discuss it…
6. Classified Advertisements
Now, let us discuss about the rules of classified Advertisements:
Situation Vacant:
• Begin with ‘Wanted’ or ‘Required’
• Name of the company
• Post and No. of vacancies
• Age and sex of the candidate
• Qualifications and experiences
• Pay scale & facilities offered
• Mode of applying & address (to be sent)
7. Classified Advertisements
Sale and Purchase of Property/ Vehicle/ household goods..
Begin with “For Sale”, Purchase/ Available or Wanted
• Property: Size, Floor, No. of rooms, locations, price etc.
• Vehicle: Model, make, year of manufacture, condition, price
• Household goods: Brand, model, year of manufacture,
price offered/ expected etc.
8. Classified Advertisements
To Let/ House on Rent or Space on Rent
Begin with “Available” or “Wanted”
• Type of accommodation, brief description
• Rent expected,
• Contact address and phone number
9. Classified Advertisements
Educational Institutions/ Consultancy
• Name of the Institution/ Consultancy
• Brief description of students, past history
• Courses offered & duration, affiliation, if any
• Eligibility condition, fees, facilities
• Last date of admission, registration
10. Classified Advertisements
Missing persons/ Pet Animals (Lost & Found column)
Begin with “Missing”
• A brief physical Description
• Person: Name, age, height, complexion & built
• Cloth and other identifying features
• For animals: Name, breed, height, colour of fur etc.
• Since when missing, assure reward etc.
11. Classified Advertisements
Matrimonials:
Begins with Bride/ Groom wanted/required
• Description: Height, age, family status, monthly income etc.
• Urgency of marriage
• Proceedings: How to contact, send horoscope, image etc.
• Mention early marriage, caste no bar etc.
12. Classified Advertisements
Travels and Tours:
Begins with “Package Available” etc.
• Name of Travel Agency/ Tour Operator.
• Covering destination and duration
• Details of package: Food/ beverage/ boarding/ lodging etc.
• Cost and Special discount.
13. Classified Advertisements
*Miscellaneous Column
This category will be applied for those, which can’t be
categorized by any one of the earlier columns.
• Foreign Exchange/ Expression of Interest
• Exchange of Goods/ ‘We pay your Bills’
• Home delivery of household items/ Exhibition of ancient
relics etc.