Describes in detail about writing skills....

1. Advanced Writing Skills
Dr. Pratibha Kumar
Professor
Department of English
Government MahakoshalAutonomous Arts
and Commerce College,
Jabalpur, Madhya Pradesh
Email: drkumar894@gmail.com

2. Synopsis
• Reading and Writing are two important skills
out of many communication tools that are
highly important in the world of work.
• Today, we will discuss mainly on the Writing
skill in brief.

3. Reading maketh a full man;
conference a ready man;
and
writing an exact man.
Sir Francis Bacon

4. Types of Communication
• Listening
• Speaking
• Reading
• Writing
• Nonverbal Communication
(Body Language)

5. • Advanced writing skills, also called as Effective
Writing Skills, are an important aspect of
academic performance as well as subsequent
work-related performance
• Administrative machinery, Judiciary,
parliamentary proceedings as well as
international negotiations, contracts,
agreements are all based on writing skills.

6. Writing Skills
• Paragraph Writing
• Essay Writing
• Letter Writing
• Report Writing
• Precis Writing
• Comprehension
• Expansion of Idea

7. Prose is Architecture, Not Interior
Decoration
Ernest Hemingway

8. Aims and Objectives of Writing
• Aims and objective of writing is important,
especially in academic context.
Aim
•An intention or aspiration; what you hope to achieve.
•Aims are statements of intent, written in broad terms.
•Aims set out what you hope to achieve at the end of
the project.
Objective
•A goal or a step on the way to meeting the aim; how
you will achieve it.
•Objectives use specific statements which define
measurable outcomes. For example: what steps will
you take to achieve the desired outcome?

9. Writing Skills
You cannot depend upon your eyes when
your imagination is out of focus
Mark Twain

10. Objectives should be S.M.A.R.T.:
•Specific – be precise about what you are going to do.
•Measureable –you will know when you have reached your goal.
•Achievable – Don’t attempt too much. A less ambitious but
completed objective is better than an over-ambitious one that you
cannot possible achieve.
•Realistic – do you have the necessary resources to achieve the
objective? For example: time, money, skills, etc?
•Time constrained – determine when each stage needs to be
completed. Is there time in your schedule to allow for unexpected
delays?

11. Need and Importance
Few Examples
• Love letters – especially the first love letter
• Job Application for the first time
• Writing a letter expressing your grievance to your Boss.
• Writing a complaint to the Police against some accused
• Preparing Your Statement of Purpose, while going to
USA for higher studies, etc

12. The better your writing skills are, the
better the impression you'll make on the
people around you – including your
boss, your colleagues, and your clients.
You never know how far these good
impressions will take you!

13. Proposal Writing
• When you write a proposal either for getting a
grant sanctioned for your research work or for
getting some proposal sanctioned by higher
authorities you have to communicate in writing
and needs to demonstrate:
a)Conceptual innovation,
b) methodological rigor, and
c) rich, substantive content.

14. Strong writing skills are “a tiebreaker. If
I have two job candidates in front of
me, equally qualified except that one
can write well and the other can’t, I’ll
hire the one who can—every time.”

15. Some Statistics
Of the 1,000 largest employers in the U.S., 96% say
employees must have good communication skills to get
ahead.
Stephen Reder, a linguist at Portland State, found
that among people with a college degree, those in the
highest quintile in writing ability earn, on average,
more than three times what those with the worst
writing skills make.

16. Types of Writing
• Formal
• Informal

17. Syllabus on Advance Writing Skills
Kendriya Vidyalayas
• Section B: Advanced Writing Skills
One out of two short compositions of not more than 50 words, 5 marks each e.g.
advertisement and notices, designing or drafting posters, writing formal and informal
invitations and replies.
A report or a factual description based on verbal input provided: 10 marks (one out of two)
(100-125 words)
Writing one out of two letters based on verbal input: 10 marks
Letter types include:
(a) business or official letters (for making inquiries, registering complaints, asking for and
giving information, placing orders and sending replies):
(b) letters to the editor (giving suggestions on an issue)
(c) application for a job
One out of two compositions based on visual and/or verbal input 10 marks (150-200
words). Output may be descriptive or argumentative
in nature such as an article, or a speech.

18. Syllabus
• Advertisements
• Notices
• Designing Posters
• Writing Formal & Informal Invitations &
Replies

19. ADVERTISEMENTS
Classified
• Personal Purpose
• Categorised in separate
columns,
• occupy less space, more
economical.
• Written in short phrases
and words,
• Language simple, concise
and compact,
• give title and contact
address.
Non - Classified or Display or
General Advertisement
• Commercial purpose
• more space
• visually attractive, with
catchy slogans,
• Varying font size or
shape, (language-
colourful),
• Lucid and appealing
overall arrangement.

20. Main characteristic of classified
advertisement
• Categorized into column according to different
classes.
• Space, more economical
• Written in short phrases and words
• Language simple and concise

21. Classified Advertisements are covered under
different headings
• Situation vacant/situation wanted
• Sale and Purchase of Property/vehicles/Household
Goods etc.
• Missing persons/Pet animals.
• Lost and found
• Travels and Tours/Packers and Movers.
• Educational Institution/Language course/Hobby
classes.
• Matrimonials / Alliance.
• Change in name
• To Let

22. Model classified advertisements and
essential details:-
Situation vacant
• Begin with ‘wanted’ or ‘Required’
• Name of the company, post and no of vacancies
• Age and sex of the candidate
• Qualification and experience
• Other details
• Pay scale and perks
• Mode of applying
• Contact address and phone no.

23. Situation Vacant
Wanted a smart, confident PA/Stenographer
for a leading export house. Qualification
graduate, age 25-30 yrs, typing speed 40
w.p.m. Preference to those who can handle
computer. Salary negotiable. Apply with
complete Bio-data upto 15-12-2006 to
Secretary, Orient Export House, M. H.
Nagar, Chennai – 670001

24. Situation Wanted
A first class B Tech civil
Engineer from university seeks a
job in or around . Presently
working with a private firm in .
Salary expected 25000. Please
contact. Rajesh Kumar – Shastri
Nivas- Kannur (Dt.) Phone 0497 -
2786003

25. Matrimonial
• Mention groom / bridge groom
• height, age, caste, religion, complexion,
educational qualifications
• Phone number / post box no. and name of
news paper.
Bridegroom Wanted
invited for Ramgarhia, Sikh Girl 29/165, M. A.
English, tall, fair & beautiful. Caste no bar. Send
recent photo & biodata. Ph. 0497 – 2788330.
Box No. 1015 – B Indian Express – 650337

26. Lost and Found
• Begin with ‘lost ’ or ‘found’
• Specify item
• Brief physical description.
• When / where lost or found.
• Reward if any
• Contact address and phone no.
Lost and Found
Lost a black coloured VIP suitcase model no 555, 38 x 30 contain
important documents related marketing, left in bus no. DL-p 6778
on to Jaipur route on 10thy November 2006. Kindly contact
Purmal Singh Ph No. 9419284539

27. For sale
• Or sale/purchase etc
• Type of accommodation / vehicle /article / household
items.
• Brief physical description
• Contact address & phone number.
For sale Maruti 800 DX, 2000, white, sparingly used, scratch less,
self driven, stereo-fitted, beautiful upholstery, excellent condition,
no expense, rate Negotiable. Contact Amit Sharma , 25677900

28. To Let
• Begin with ‘wanted’ or ‘Available’
• Type of accommodation
• Brief description
• Rent expected
• Contact address & phone no.
To Let
Available on rent Anand Vihar Colony First Floor 2/3 bedroom,
well furnished and ventilated, facing Park, car Parking, walking
distance from main market. Reasonable rent. Contact. H. R.
Meena 1A /23, Anand Vihar 278810017

29. Missing person/pet animals
• being with ‘missing’
• brief physical description;
• four person- name, age, height complexion, built,
clothes and other identifying features
• for pet-name, age, colour of fur and other identifying
feature
• since when/ from where missing
• Reward
• Contain address and phone no.
Missing Person
Missing a boy, Santosh Kumar, 15 years, 5’5”, fair slim built wearing
black t-shirt and white paints, since 10-11-2006 from railway station.
Finder will be duly rewarded. Inform police station phone no. 0744-
220010 or A.K. Sharma H.B road phone no. 0744-220007

30. Travels and Tours
• Being with’ package available’ etc
• Name of travel agency
• Destination and duration
• Details of package-food/ boarding/lodging/sightseeing etc
• Cost and discount if any.
• Contact address and phone no.
Travel and Tours
Attractive package available for Manali and Ooty, 5
nights/4 days, breakfast and dinner, stay at 5 star hotels,
sight-seeing included. Rs 10000 per head. Special
discount for booking till 10th November 2006. Contact blue
star travel and tours. Chennai. 044-288000555

31. Commercial Advertisement
MAIN CHARACTERISTICS:
• Designed for commercial purpose
• More space, more expensive in terms of the advertising cost.
• Visually attractive with catchy slogans/ with expression and
pictures or sketches
• Varying font size or shape
• Language; colourful and lucid..
• Proportionate spacing with appealing overall arrangement
ESSENTIAL DETAILS:
• Name of the company/ institute/organizers etc
• Detail regarding products/event/ educational course etc
• Special offer or discount if any
• Address of the company/institute/organizer etc

32. Hurry !
Up to 50% discount
Shoes & slippers
Rush----------------------today
TATA FOOTWEAR
GLORY Market-
JAIPUR

33. NOTICES
A notice is an art in which we provide
maximum information by using
minimum words. It should be exact,
precise, simple, clear and
comprehensive so that the reader can
understand it easily. While drafting a
notice, the following steps should be
kept in mind:

34. Notice
Address
Heading
Date:
………………Content of the notice……………………
……………………………………………………………
Signature of the issuing authority
Designation
Format for a Notice

35. Notice
An Excursion Tour to
20th Dec’2010
The Students Council of our school has organized a week
educational tour to Goaduring the autumn break for senior
students. The touring party will leave the campus on 30th
December and will return on 06th January 2011 in the evening by
4.00 p.m. Interested students may deposit Rs. 500 as tour
expenses with a consent letter from their parents within five
days in school office.
Sumit
Secretary
Sample:
Write a notice of an excursion tour to Goa. You
are, Sumit the Secretary of Air Force Public
School, Mathura.

36. POSTER DESIGNING
Main features
(i) Layout
• Eye catching and visually attractive
• A catching title
• Sketch or simple drawings
• Letters of different size & shape
• Proportionate sparing etc.
(ii) Content
• The theme or subject of the poster
• Essential details like time, venue and date in case of an event
• Name(s) of the issuing authority, organizers etc.
(iii) Expressions
• The overall organization and sequencing of the matter
• Appropriate and accurate language
• Creativities

37. SAY NO TO PLASTICS
 Non-Biogradable
 Burning causes air pollution
 Dumping polybags pollutes environment
 Toxic chemicals cause lung cancer
Instead use
Paper bags / jute bags / cloth bags
PROTECT THE ENVIRONMENT
STAY HEALTHY
Issued By: President, Environment Club, ,
Design a poster against the ill-effects of plastic on
the environment.

38. INVITATION & REPLIES
Main characteristic of invitation
• Invitation can be both formal and informal
• They can be printed on cards or can be drafted as social letter.
• A single sentence presentation in third person, in case of a
formal invitation of fist/second person in case of an informal
invitation.
• It answer who, when, where, what time and for what i.e.
(a)The occasion
(b) Names of the invite
(c)Name of the host
(d) Date, time and venue
• The other details include mane, designation and address of
the organizer, sponsor of host or names of special guest and
invitees in case of and official invitation.

39. Example of Invitation
The Principal Staff and Students of
Delhi Public School, Ghaziabad
cordially invite you to the
“ANNUAL SPORTS DAY CELEBRATION”
on Saturday the 10th November 2006 at 10 A. M. at the
school ground
Shri N. M. Singh Distt collectors has consented to be the
chief Guest.
RSVP
Principal 0744-288255

40. Replies:
• Replies are again two types formal and
informal. It can be written in either in card
type or in letter type.
• It is meant for accepting an invitation or to
show inability to attend it

41. Three Essentials of Good Writing
• Audience and Format
• Composition and Style
• Structure

42. Audience and Format
• The first step to writing clearly is choosing the appropriate
format. Do you
a) need to send an informal email?
b)Write a detailed report ?
c) Create advertising copy? Or
d)write a formal letter?
• The format, as well as your audience, will define your
"writing voice" – that is, how formal or relaxed the tone
should be. For instance, if you write an email to a college
principal, should it have the same tone as an email to a
friend?

43. Composition and Style – Some Tips
• Start with your audience – Remember, your readers may
know nothing about what you're telling them. What do
they need to know first?
• Create an outline – This is especially helpful if you're
writing a longer document such as a report, presentation,
or speech. Outlines help you identify which steps to take
in which order, and they help you break the task up into
manageable pieces of information.

44. Composition and Style – Some Tips
• Use AIDA – If you're writing something that must inspire action in
the reader, follow the Attention – Interest Desire Action (AIDA)
formula. These four steps can help guide you through the writing
process.
• Try some empathy – For instance, if you're writing a sales letter for
prospective clients, why should they care about your product or
sales pitch? What's the benefit for them? Remember your
audience's needs at all times.

45. Composition and Style – Some Tips
• Use the Rhetorical Triangle – If you're trying to persuade someone
to do something, make sure that you communicate why people
should listen to you, pitch your message in a way that engages your
audience, and present information rationally and coherently.
Rhetoric is the ancient art of using
language to persuade.
With the Rhetorical Triangle approach, we
focus on the three things that have the
greatest impact on an argument:
•The writer.
•The audience.
•The context.
These three elements form the points of the
Rhetorical Triangle:

46. Composition and Style – Some Tips
• Identify your main theme – If you're having trouble
defining the main theme of your message, pretend that
you have 15 seconds to explain your position. What do
you say? This is likely to be your main theme.
• Use simple language – Unless you're writing a scholarly
article, it's usually best to use simple, direct language.
Don't use long words just to impress people.

47. Structure
• Your Writing should be as "reader friendly"
as possible. Layout should be pleasing.
• Use headings, subheadings, bullet points,
and numbering whenever possible to break
up the text.