2. Advertisements
An advertisement is a public announcement
made through a popular medium like
newspapers, magazines,
television, radio and cinema.
3. Advertisements
• An advertisement attracts immediate attention
of the public. It is a very potent tool for
promoting sales and service.
• It is used to influence the minds, tastes and
even motives of the masses.
4. Advertisements
• An advertisement is a play of words. So, it
must be very attractive to catch the eye of the
reader.
Advertisements are of two types....
6. Advertisements
• Classified Advertisements are cheaper and can
easily be made, following simple formats.
• Classified Advertisements should be enclosed in a
box.
• Classified ads should be very well covered in a
range of around 50 words. Marks will be deducted
if the student jumps the word limit.
7. Advertisements
There are several type of classified ads, which are
as follows:
• Situation vacant
• To-let
• Sale and Purchase of Property/Vehicles/Goods
• Education institutions promotion
10. Commercial Advertisements
Now, let’s learn about commercial Advertisement
• Commercial Ads are costly ads.
• They are colourful, attractive and most of them
consists of slogans, offers, pictures etc.
• There is no fixed format for Commercial Ad.