Slides from a recent Import.io webinar exploring the benefits of price monitoring for ecommerce business. You will learn: - why price is critical to ecommerce businesses in 2017 - price monitoring use cases - your options for price monitoring today

1. Benefits of
Ecommerce Price
Monitoring
Webinar, June 2017
Nick Scott | VP Partners & Services

2. Today’s agenda
1. Intro to ecommerce
2. Use cases
3. How companies monitor pricing today
4. Benefits of ecommerce price monitoring
5. Q&A

3. Introduction – some data about online
shopping

12. In summary
• Shopping online means comparison shopping
• Online consumer behaviors are driven by $$$
• Questions for all ecommerce businesses:
• Do your prices measure up?
• What are your competitors doing around pricing?
• How exactly do you get and stay competitive in 2017?

13. Check out our blog
https://www.import.io/blog/

14. Ecommerce Use Cases

15. Let’s look at some use cases
• Retailers
• Brands
• …

16. Price Monitoring for Retailers
• I’m the sales director for an
independent sports clothing retailer
• Every day my closest competitor
changes its pricing, discounting
some items a little, some a lot
• I can’t keep track of the changes
manually (I have tried)
• I need to know where I stand on
items that we both sell
• I’d also like to know what changes
on their site, preferably every day

17. Price Monitoring for Brands
• I work at PetCo and we make pet
toys.
• I’m in charge of pricing across our
“channel partners” – authorised
resellers of our products
• I need to know that they are pricing
within our guidelines
• I know (because I’ve seen it with
my own eyes) that some resellers
will occasionally drop below our
recommended price.
• I need a way to alert me when this
happens so I can react quickly.

18. What are your options?

19. What are your options?
1. Don’t bother – price as best you can...
2. Spot check manually to inform your decisions...
3. Start an outsourced project or do it in house…
4. Find a dedicated price monitoring solution.....

20. Let’s take a closer look at those…

21. 1. Don’t bother – price as best you can...
As we saw in the introduction, this really isn’t
much of an option.

22. What are your options?
1. Don’t bother – price as best you can...
2. Spot check manually to inform your decisions...
3. Start an outsourced project or do it in house…
4. Find a dedicated price monitoring solution.....
🙈

23. 2. Spot check manually
• Many companies still do this. Even some big
players with big budgets are paying interns
manually check prices every day.
• Firstly, copy paste is error prone.
• Secondly, it doesn’t scale. You may get your
pricing right some of the time but most of the
time you may as well be the monkey in the
previous slide.

24. What are your options?
1. Don’t bother – price as best you can...
2. Spot check manually to inform your decisions...
3. Start an outsourced project or do it in house…
4. Find a dedicated price monitoring solution.....
🙈
🙉

25. 3. Start a project
• With the help of a project sponsor you may get it
off the ground but the reality is that these
projects are long and costly. You need design,
engineering and infrastructure.
• Project costs escalate quickly and months later
you are no closer to having accurate data.
• To save time and costs you may try to outsource.
What we tend to see is that outsourced projects
end up taking even longer and the major impact
is on data quality.

26. What are your options?
1. Don’t bother – price as best you can...
2. Spot check manually to inform your decisions...
3. Start an outsourced project or do it in house…
4. Find a dedicated price monitoring solution.....
🙈
🙉
🙊

27. 4. Buy a Price Monitoring Solution
• Not the holy grail
• Some solutions are prohibitively expensive
• Or have 100 features you don’t need.
• And nearly all require that you identify the
individual URLs of the products you want to
track on every competitor site you want to
monitor.
• Which is basically like asking you to do half
the work!

28. Import.io’s ecommerce solution is different

29. Import.io Ecommerce Solution
• Super simple setup
• Tell us what products you care about
• We match the products across competitor sites
• We send you 2 reports:
1. Daily Change Report
• What’s changed since the last report
• Products added and removed
• Shareable PDF or CSV formats
2. Monthly Status Report
• Your price vs your competitors
• Only the products you share

30. Price Change Reports. In your inbox.

31. Daily Change Report (PDF)

32. Daily Change Report (CSV)

33. Monthly Comparison Report. Stay on track.
• Your products and your prices
• Your competitors’ prices
• All matched

35. Conclusion: Benefits of price monitoring

36. The benefits of price monitoring
• Know your Market
• Know where you stand
• Compare your offering in the market
• Know your competitors
• Detect trends
• React quickly to changes
• Price, knowingly
• Go cheaper when you want to
• Don’t go too low when you are already the best price

37. Q&A
After the webinar, don’t forget to claim your free report.
Go online at:
www.import.io/ecommerce-pricing-data/