SY14 Business Plan

2. 66 million Americans
need some form of
eyewear
Repairs
alone on
average
can be
$50

4. 1. Order your glasses
• Choose parts
• pick colors
• Select design and style on
the computer
2. Create glasses using 3-D
3. Receive said glasses
4. Wear your glasses

5. Vi ual Affectz’s Mission
Create stylish
glasses that are
affordable.
Provide people
with glasses that
need them by
partnering with
Lions Club.
Make glasses
that can be
recycled to help
the environment.

6. Description of Expenses
Variable Material
Expenses
Total: $3.42
Item $
Super Terrific
ABS Fun Pack
$3
VeroClear-
RGD810
$0.42
Fixed Expenses Total: $1380.85
Insurance $200
Advertisement $20
Interest $150
Depreciation $496.20
Utilities $242.25
Rent $272.40
Economics of One Unit
Selling Price $170
Cost of var.
materials exp.
$3.42
Cost of labor $9
Other variable costs $0
Total COGS/ COSS $12.42
$157.5
Contribution Margin
8
Definition of One Unit
One unit of sale is one pair custom of
snap-together glasses.
Monthly Break Even Units
$1380.85
= 8.76 ≈ 9 units
$157.58

7. Description of Target Consumer
Demographics Geographics
Female between 18
and 25.
Makes less than
$50,000 annually.
Lives in Chicago, IL.
Psychographics Buying Patterns
Always loves to look
stylish and hates to
spend money.
Buys fashionable
things when at a low
price or a discount
shopper.
Target Market Size
Total Population
2.7millio
n
Target Market
Population
Market
Size
(based on
survey)
Market Statistics
Industry
Name:
Contact and
eyeglass stores in
the U.S.
Annual Industry
Sales:
$10 billion
375,412
225,247

8. • Vizual Affectz will
record a day at
the store and post
it on YouTube.
• $0
Advertising
• Vizual Affectz can
give away glasses
in gift baskets at
various fashion
shows.
• $0
Publicity
• Vizual Affectz will
give free pairs of
glasses to
schools.
• $0
Public
Relations
• I can sell glasses
outside my store
or in my store as
people look
around.
• $0
Personal
Selling
• I will offer 30% for
a second full pair
of glasses.
• $51
Sales
Promotion

9. Vizual Affectz Ray-Ban Merona
Quality Great Quality Great Quality Good Quality
Price Cheaper Prices High Price Moderate
Prices
Unique Factors Interchangeable
parts, color
choices,
individuality
Quality and
stylish glasses
Customer
Service
Competitive Advantages
1. Interchangeable parts
2.Customization
3. Easy Repair

10. O Previously was a model.
O Part of the architecture club and former
member of robotics.
O Wearing glasses.
O I will be prototyping my glasses with the 3-D
printer at a local incubator space named
Blue1647.

11. 50
40
30
20
10
0
Units Sold
Units Sold
Total Units
387
Gross
Revenue
$62190
Net Profit
$36359.82

12. Item Why Needed Cost
MakerBot Replicator
5th Gen
Vizual Affectz needs this to create glasses. $2899.00
MakerBot Digitizer Vizual Affectz needs this to design glasses. $949.00
Total Startup Expenditures $3848
Emergency Fund $1924
Reserve for Fixed Expenses $4141.55
Total Startup Investment $9914.55
ROS: Return on Sales
$36359.82
= 58% ≈ $0.58
$62190
ROI: Return on Investment
$36359.82
= 366% ≈ $3.66
$9914.55

13. How Vi ual Affectz Will Scale
What Vi ual Affectz Wants to Build
• Necklaces
• Watches
• Goggles
Other Things In the
Future
• Open stores nationwide
• Partner with optometrists

14. The Founder of Vi ual
Affectz’s Future Plans
O Participate in 3-D printing classes.
O Go to college for optometry.
O Take courses in taxes.
O Learn how to make clothing and
accessories.

15. Technology Snapshot