Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Startups & Gamification (LeanCamp Tehran 2016)

3,187 views

Published on

Here is the presentation file I'll use in Lean camp to talk about the gamification for startups. Benefits and dangerous of using a good design or a bad design!

Startups & Gamification (LeanCamp Tehran 2016)

  1. 1. Startups & Gamification Alireza Ranjbar SHourabi @ARSHourabi
  2. 2. @ARSHourabi • Art of Light and Motion Game studio – Co-Founder / CEO • FANAP – Gamification Designer / Business Consultant • FARANESH (KSNA) – Gamification Designer • Hamsaa – Gamification Designer / Business Consultant • Iran Gamification Association – Co-Founder
  3. 3. Let’s talk about YOU The Entrepreneur Founder of a Startup Owner of a Business Building or thinking about building An Empire
  4. 4. You’ve thought about … What kind of journey/business are you looking for ? What is the most important part of your business?
  5. 5. Have you thought about ? Sustainable Lasting Ever-growing Profitable … Customer
  6. 6. You would wish!
  7. 7. Customer is usually unwieldy and uncooperative and unpredictable and …
  8. 8. You need your customer to • Share • Comment • Review • Register • Revisit • Buy • Unfold • Donate that Behavior that Action •Listen •Act •Reply •Reform •Repeat •Sell •Stay longer •Take part
  9. 9. A happy customer would do it all!
  10. 10. What’s your way other than having a working product? • UX • Reward / Discount • Referral engine • Human centric design • Growth-Hacking • Fun Campaign • Neuro-Marketing • And ….
  11. 11. You need Tools ? • The most FUN • The most Designable • The most Diverse • Is GAMIFICATION ! • And done wrong, is the most Dangerous one!
  12. 12. So Let’s see what is Gamification! Process of Game Design Thinking In Non-game context.
  13. 13. Design Thinking
  14. 14. To Gamify A Startup • Frame work of Prof. Kevin Werbach 1. DEFINE business objectives 2. DELINEATE target behaviors 3. DESCRIBE your players 4. DEVISE activity loops 5. DON’T forget the fun! 6. DEPLOY the appropriate tools
  15. 15. Fun “In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.” Mary Poppins And YES, you can design FUN!
  16. 16. People looking for elements of FUN
  17. 17. Win your users with a winning Gamification • Know your user • Identify your mission • Apply game mechanics • 3M – Manage – Monitor – Measure • Remember : Gamification is data driven • Remember : Gamification is iterative
  18. 18. This is International Industry
  19. 19. And What is not Gamification! • Using – Points and scores – Leaderboards – Badges – Rewards – Discounts – And … • With out Human centric design thinking!
  20. 20. Do make these mistakes! • Mistake 1 : Focus on Competition • Mistake 2 : No Clear Gamification Goals • Mistake 3 : Too Many Rewards • Mistake 4 : No Motivation • Mistake 5 : Misusing Points and Badges • Mistake 6 : Short-Term Thinking – Do : Choose a behavior built for long term – Do : Use variable interval rewards (operant conditioning) – Do : Add new elements over time
  21. 21. Thank you for listening! Alireza Ranjbar SHourabi @ARSHourabi

×