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TRANSMEDIA STORYTELLING

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This is a presentation I gave on May 4, 2011 as part of the Digital Hollywood content summit day on "transmedia storytelling." I attempt to grapple with the definition issue, give some historical precursors, and outline breakthroughs and resources

TRANSMEDIA STORYTELLING

  1. 1. Digital Hollywood – Spring 2011<br />Content Summit<br />
  2. 2. www.nickdemartino.net<br />nrdemartino@gmail.com<br />Twitter: nickdemartino<br />
  3. 3. (c)Nick DeMartino Consulting<br />3<br />Transmedia Storytelling<br />Crossing the Line towards Infinity and Beyond <br />
  4. 4. (c)Nick DeMartino Consulting<br />4<br /><ul><li> Movie Geek
  5. 5. Ex-journalist, -filmmaker, -adman
  6. 6. 20 years at AFI:
  7. 7. Computer Media Salons
  8. 8. Enhanced Television
  9. 9. Digital Content Lab
  10. 10. DigiFest</li></ul>WHY ME?<br />
  11. 11. WHY ME?<br />(c)Nick DeMartino Consulting<br />5<br /> Coming Soon:<br />“Reinventing Hollywood”<br />
  12. 12. DEFINITION<br />(c)Nick DeMartino Consulting<br />6<br />Transmedia<br /> is…<br />
  13. 13. DEFINITION<br />(c)Nick DeMartino Consulting<br />7<br />…an <br />adjective<br />
  14. 14. DEFINITION<br />(c)Nick DeMartino Consulting<br />8<br />Commercial transmediasupersystems<br />“Playing with Power in Movies, Television <br />and Videogames” by Marcia Kinder (1991)<br />
  15. 15. DEFINITION…<br />(c)Nick DeMartino Consulting<br />9<br /><ul><li> Across multiple media
  16. 16. Each contributes to fan’s understanding of story
  17. 17. Multiple entry points into story
  18. 18. Immersion in the story and its world
  19. 19. Game-like play
  20. 20. More than an adaptation of another work</li></ul>Henry Jenkins: Transmedia Storytelling<br />
  21. 21. DEFINITION…<br />(c)Nick DeMartino Consulting<br />10<br />“The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms."<br />Jeff Gomez, Starlight Runner<br />
  22. 22. DEFINITION…<br />(c)Nick DeMartino Consulting<br />11<br />“A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist...<br />
  23. 23. DEFINITION<br />(c)Nick DeMartino Consulting<br />12<br />…These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.” <br />
  24. 24. DEFINITION<br />(c)Nick DeMartino Consulting<br />13<br />“Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity.” <br />Steve Rubel, Edelman Digital<br />
  25. 25. DEFINITION<br />(c)Nick DeMartino Consulting<br />14<br />“Transmedia storytelling” is the label for when you’re creating a story as the primary storytellers and intending to tell your story across multiple channels.”<br /> <br />Brian Clark, GMD Studios<br />
  26. 26. (c)Nick DeMartino Consulting<br />15<br />EXAMPLE?<br />
  27. 27. (c)Nick DeMartino Consulting<br />16<br />EXAMPLE?<br />
  28. 28. (c)Nick DeMartino Consulting<br />17<br />EXAMPLE?<br />
  29. 29. RELATED TERMS:<br />(c)Nick DeMartino Consulting<br />18<br />Multimedia.<br />Franchise.<br />Multiplatform.<br />Alternative Reality Games<br />Interactive.<br />
  30. 30. PRECURSOR<br />(c)Nick DeMartino Consulting<br />19<br />1981: TAMARA. Interactive Theatre <br />
  31. 31. PRECURSOR<br />(c)Nick DeMartino Consulting<br />20<br />1990: Hyperland<br />BBC & Douglas Adams<br />
  32. 32. PRECURSOR<br />(c)Nick DeMartino Consulting<br />21<br />1992: MYST from Cyan & Broderbund<br />
  33. 33. PRECURSOR<br />(c)Nick DeMartino Consulting<br />22<br />1992: Bram Stoker’s DRACULA<br />Game based on Coppola’s Film<br />
  34. 34. PRECURSOR<br />(c)Nick DeMartino Consulting<br />23<br />1995: In the First Degree<br />Interactive CD-ROM from Broderbund<br />
  35. 35. PRECURSOR<br />(c)Nick DeMartino Consulting<br />24<br />1995: Johnny Mnemonic. CD-ROM from Sony Imagesoft<br />
  36. 36. PRECURSOR<br />(c)Nick DeMartino Consulting<br />25<br />2002: Push, Nevada: ABC & LivePlanet<br />Play along with the mystery to win $$<br />
  37. 37. PRECURSOR<br />(c)Nick DeMartino Consulting<br />26<br />2003: Battlestar Gallactica. AFI team: Schematic, Syfy, others <br />
  38. 38. DEFINITION<br />(c)Nick DeMartino Consulting<br />27<br />“STORYTELLING WITHOUT BOUNDS”<br />Filmmaker and Transmedia Producer Lance Weiler<br />
  39. 39. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />28<br />2006: LOST EXPERIENCE<br />ARG-plus from ABC & Hi-ReS<br />
  40. 40. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />29<br />2007: HEROES 360 (later Evolutions)<br />Digital extension from NBC & Jesse Alexander<br />
  41. 41. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />30<br />2007: The Truth About Marika<br />ARG from Company P.<br />
  42. 42. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />31<br />2008: WHY SO SERIOUS? <br />ARG from WB & 42 Entertainment<br />
  43. 43. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />32<br />2010: HEAD TRAUMA/Hope is Missing<br />Lance Weiler/ Seize the Media <br />
  44. 44. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />33<br />2010: CONSPIRACY FOR GOOD.<br />Tim Kring & Nokia<br />
  45. 45. BREAKTHROUGHS<br />(c)Nick DeMartino Consulting<br />34<br />2010: COLLAPSUS. From Submarine & VPRO<br />
  46. 46. COMING SOON<br />UNSPEAK is a transmedia project focusing upon how language impacts issues. From Tommy Pallotta<br />(c)Nick DeMartino Consulting<br />35<br />
  47. 47. COMING SOON<br />(c)Nick DeMartino Consulting<br />36<br />2011: Rockstar Games<br />Immersive use of décor and history<br />
  48. 48. COMING SOON<br />(c)Nick DeMartino Consulting<br />37<br />Fourth Wall Studios <br />Has first-look deal with Imagine Entertainment<br />
  49. 49. COMING SOON<br />(c)Nick DeMartino Consulting<br />38<br />New transmedia studio <br />from Guillermo del Toro<br />
  50. 50. RESOURCES<br />(c)Nick DeMartino Consulting<br />39<br /><ul><li>powertothepixel.com
  51. 51. thepixelreport.org
  52. 52. transmediaartists.com
  53. 53. jawbone.tv
  54. 54. argn.com
  55. 55. yousuckattransmedia.com</li></li></ul><li>www.nickdemartino.net<br />nrdemartino@gmail.com<br />Twitter: nickdemartino<br />

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