1. Individual analysis of the interviews:
Question1
What isyour favourite genre?
Amelia
In Amelia’sinterviewshe saidhowshe likedindierockaswell asthe lyricsof songsthat she listened
to. Asa resultwe hope tocreate a musicvideothathas an immersive storylinethatactsas an
anecdote tothe viewerinaneffortto draw themintothe video.We will trytolinkthisintothe lyrics
of the songas effectivelyaspossible. Thiswill appeal toalarge target audience asall age groupsas
the videowill be easytowatchdue to its sense of flow andcontinuationthroughoutthe storyline.
Emma
Emma saidin herinterviewhowshe wasinterestedincurrentpopmusicaswell asthe recenttrends
that come withit.Due to thiswe can tell thatwe should try to include currentfashiontrendsand
appealingcoloursthatlinkintopopculture.Forexample abrightsummarycolourscheme withreds,
yellowsandoranges.Inourvideoitwill be wintertime however,therefore we willhave adarker
colourscheme.
Will
Will talkedabouthowhe enjoyed listeningtoa combinationof popandrock. Thiswas because he
likedthe visualsof rocktype musicvideosbutthe upbeattone of the popmusic.We could tryto use
a rock style video,althoughrockmusicvideosdon’toftenhave agoodstoryline andmore focus on
the band playingthe music. Asa resultwe will aimtowardsanarrative basedvideo,asourother
intervieweeswanted.FrommymusicvideoresearchIfoundthatall the most memorable oneshada
story.
Question2
What isthe mostmemorable musicvideoyouhave seen?
Amelia
Ameliasaidthatherfavourite musicvideowas‘all Iwant’byKodaline.Kodaline are an
indie/alternative groupwhomainlyfocusonlinkinganappealingstorylineintotheirsong. The video
theyuse getsthe audience verymuchinvestedbehindthe maincharacter.Youwant himto do well
and succeed. Thisisthe effectwe want togo for inour video.We wantthe audience toget behind
the character and feel the emotionstheyfeel.Inthe videoarange of camera shotswere usedthat
linkedintothe conventionsof the musicgenre.Thismeansthatviewerscaneasilytell whatkindof
musicit is,notonlyfrom the songbut alsoby the waythe videoisfilmed.Due tothese factorswe
will focusonthe narrative ratherthan the band.
Emma
Emma’sfavourite musicvideowas‘chasingpavements’byAdele.Thisvideowasstructuredaround
twoindividualswhowere clearlyinsome sortof complicatedrelationship.Thisinveststhe viewerin
the characters theyare watching.The wayinwhichit isvideoed,withthe charactersonthe floor
actingout there relationshipwithabird’seye shotof itbeingplayedout.Thisbringsanindividual
side tothe videothatI hadn’tseenbefore,andmade ourgroupthinkof individualistideasthatwe
couldbringto our ownvideo.
2. Will
Will chose ‘Dani California’ashismusicvideobyRedHotChilli Peppers.The musicbeginswithan
oldfeel thenprogressesthroughoutthe agesandstylesof musicuntil theyendontheircurrentlook.
Althoughthe videodoesn’thave muchof a storyline toit, itdoeshowevershow asense of
progression.Thisiswhatwe wantto achieve inourvideo.We wantto be able to show the
characters involveddeveloping andchangingthroughout. The contrastof coloursalsocreatesan
interestingelementtothe videodue tothe differentiationbetweenthe blackandwhite atthe
beginningcomparedtothe brightcoloursof the otherscenes.There isalsothe use of intertextuality
as differentbands are usedthroughthe video.Forexample ‘Kiss’‘Elvis’and‘Nirvana’.
Question3
Do youwatch musicvideosinyourspare-time andwhatdoyoulike ina musicvideo?
Amelia
Ameliasaidshe didwatchmusicvideosinherspare time,andthatshe likedone withagood
narrative thatwas heartfeltandmeaningful,somethingthatthe audience couldrelate to.Due tothis
inour videowe will aimtotry and include aneffective storyline,inanefforttodraw the viewerin
and make the videomore watchable.
Emma
Emma saidthat she didwatch videosand she lookedforcoloursandcostumeswithinthesevideos.
Thistell usthat we shouldtry to include aninterestingcolourschemeincorporatedintoboththe
clothesthatpeople are wearingthe videobutalsothe scenerywe are filmingwithin.The costumes
we use shouldtryto be upto date withcurrenttrendsandstylesas thiswill linkintoEmma’s
interestinpopmusic.
Will
Will saidthat he likedvideosthatincludedamixture of bothpopandrock. Thissuggests thatwe
shouldtryand incorporate some onstage footage thatyou wouldusuallysee inarockmusic video
and alsocurrenttrendsthat youmay see ina popvideo.Howeverthiswe be difficulttoachieve as
we are tryingto stickwiththe ideaof a narrative toplayout throughthe video.Due tothiswe
shouldtryto incorporate rock andpop indifferentways.We coulduse arock like colourscheme
withdarkercolours,thenuse upto date trendsforthe pop side of it.
3. Question4
What isyour favourite albumcoverandwhy?
Amelia
Ameliasaid‘Blackholesandrevelations’byMuse.The album
coverusesverybright,vibrantcolours.The image hasbeen
dividedinto2/3orange for the Grand Canyonand 1/3 blue for
the sky.The wayin whichthishasbeendividedupmakesit
visuallyveryappealingtolookat.The image leadsyoudown
the page allowingyoutotake inall the information.This
approach seems veryappropriate,aswe don’twantpeople
seeingourDigi Paklookingall overthe page,orrandom things
takingtheirattentionawayfromthe mainimage.
Emma
Emma saidshe liked ‘Headfull of dreams’by Coldplay.This
albumcoverhas a clear popfeel toit,withbrightboldcolours
and intricate patterns.Althoughthe coverhasnice visualsI
don’tthinkwe will goforthiskindof style.There are fartoo
manythingsgoingon inthe cover,and for the simplisticstyle
of musicwe will be goingwithwe will prefertouse asimpler
style of albumcover. Howeverthiscoverwill still aimtobe
poignant,withaclear linkintothe musicvideowe willhave
made.
Will
Will’sdecisionwas ‘Abbey Road’bythe Beatles.Thisdesignis
verysimplisticandfitsinwiththe approachthat we want to
achieve withouralbumcover.The four band membersare the
mainfocal pointof the cover;the remainderof the image
seemstodraw the viewer’seyeintothe foregroundof the
image ontothe four bandmembers.Alsothe darkercolours
on the leftandrightof the image lightentowardsthe centre of
the albumbringingyoutowardsthe centre of the image.We
hope to gainthiseffectinourdesignto draw the viewerin.
