The document appears to be a student assignment from Mikaela DriscollPercy on the topic of a socially assistive robot named Tega. The assignment includes research on Tega, which uses an Android device to interact with children and acts as a peer rather than a teacher. It also discusses experiments showing personalized educational robots could work in a classroom. Later assignments by Mikaela include proposals for a robot named Percy, branding and marketing campaigns on Twitter, and draft tweets to promote Percy.

1. Mikaela DriscollPercy
FA 102a, Research, Product Proposal and Media
Explorations

2. Mikaela DriscollPercy
Assignment One, Research
“Will this new socially assistive robot replace
teachers?”
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers

3. Mikaela DriscollPercy
Assignment One, Research
“Tega Robot uses an Android device to process movement,
perception and thinking and can respond appropriately to
individual children’s behaviors”
journaldugeek.com
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers

4. “Tega served not as a teacher but as a peer learner,
encouraging students, providing hints when necessary
and even sharing in students’ annoyance or boredom
when appropriate.”
Mikaela driscollPercy
Assignment One, Research
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers
newscientist.com

5. Experiments have served as proof of concept for the idea of
personalized educational assistive robots and also for the
feasibility of using such robots in a real classroom.
Mikaela DriscollPercy
Assignment One, Research
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers
businessinsider.com

6. Mikaela DriscollPercy
Assignment One, Future Product or Service
PERCY
1. Effectively completes your daily tasks
2. HD camera system
3. Speaker allow owner communication

7. Percy Mikaela Driscoll
Assignment Two, Naming
PERCY
Words: Personal and Respond
Name: Perce Percy
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers

8. Mikaela DriscollPercy
Assignment Two, Song
Beyoncé Knowles
Upgrade You
thatgrapejuice.net

9. Mikaela DriscollPercy
Assignment Two, Brand Diagram
PERSONA PURPOSE
LANGUAGE TONE
eloquent
thorough
responsive
personal
assistive
careful
compliment
focus
engaging
excel
trust
upgrade
Percy

10. Mikaela DriscollPercy
Assignment Three, Research
“If you want to be retweeted, you should never write a tweet longer than
120 characters.”
http://www.convinceandconvert.com/social-media-measurement/six-timely-tips-for-twitter-success/
Keep tweets fresh, short and to the point.
Type

11. Percy Mikaela Driscoll
Assignment Three, Research
“Adding bold images to your Tweets helps them stand out from the crowd. While
strong images help Tweets get noticed, consistent images help users instantly
recognize your business.”
https://business.twitter.com/en/blog/3-ways-create-consistent-visual-brand-Twitter.html
Imaging

12. Mikaela DriscollPercy
Assignment Three, Research
Visuals
“A 2017 survey found that 36% of marketers predicted they would spend over 31% of their
marketing budgets just on visual content. That means that you will be competing against a lot
more visual content and graphics. Plus the quantity will not only increase, the quality will as well.”
Do not use stock images
https://business.twitter.com/en/blog/do-dont-Twitter-images.html

13. Mikaela DriscollPercy
Assignment Three, Campaign
Percy instantly becomes your stunt double when you just can’t make of out of
bed!

14. Mikaela DriscollPercy
Assignment Three, Campaign
Don’t want to see your boss today? No problem, Percy does!

15. Mikaela DriscollPercy
Assignment Three, Campaign
Don’t want to get out of bed? No problem, send Percy!

16. Assignment Four, Tweets
Percy Mikaela Driscoll

17. Mikaela DriscollPercy
Assignment Four, Tweets

18. Assignment Four, Tweets
Mikaela DriscollPercy

19. Percy Mikaela Driscoll
Assignment Four, Tweet Metrics

20. Assignment Four, Updated Tweets
Percy Mikaela Driscoll

21. Assignment Four, Updated Tweets
Percy Mikaela Driscoll

22. Assignment Four, Updated Tweets
Percy Mikaela Driscoll

23. Mikaela DriscollPercy
Sound Design Exploration: Promotional Podcast Intro

24. Final Frames for Motion Graphic Exploration