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UCLA x425 Spring '13 - Week 1


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UCLA x425 Spring '13 - Week 1

  1. 1. Instructor:Erik Deutsch (@ErikDeutsch)#UCLAx425Best Practices in Social Mediafor the CommunicationsProfessionalUCLA X425 Spring 2013Meeting 1 (April 16):•Course overview•Who "owns" social media•What makes someone a social media"expert"•Getting buy-in, managing expectationsand demonstrating ROI•Quick overview of key social mediaplatforms•Guest speaker:Matt Meeks (@MattMeeks)Vice President, Director Prophesee at Initiative
  2. 2. Appropriate Course Hashtags:#UCLAx425#PR#socialmedia#GreatestClassEver#InstructorKnowsHisShiznetDefinition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It provides a wayto categorize tweets and make them easy for people interested in a specific topic to find on Twitter.UCLA X425 Spring 2013Inppropriate Course Hashtags:#LameClass#DorkInstructor#Boring#UCLAx425sucks
  3. 3. The term Social Media refers to the use of web-based and mobiletechnologies that turn communication into an interactive dialogue. It isbased on the creation and exchange of user-generated content.Content is no longer created just by professional content producers andthen consumed by the public... everyone can be a content producerwith the capacity to reach a global audience.UCLA X425 Spring 2013
  4. 4. "Pre-Web" (early 90s):email, news groups, file transfer (FTP)"Web 1.0" (1993):websites and search - not inherently social"Web 2.0" (late 90s):user-generated content - blogs, wikis, bookmarking, virtualworlds, social networksUCLA X425 Spring 2013
  5. 5. UCLA X425 Spring 2013
  6. 6. UCLA X425 Spring 2013
  7. 7. Newspaper ads dont work -- readership is dwindlingTV ads dont work - we have DVRsTelemarketing doesnt work -- we have caller IDEmail doesnt work -- we have spam filtersBanner ads dont work -- we have popup blockersSocial media works - but you have to do it rightUCLA X425 Spring 2013
  8. 8. UCLA X425 Spring 2013
  9. 9. UCLA X425 Spring 2013
  10. 10. a. Learn how to write!Effective messages trump technologya. Learn how to listen!Join the conversationa. Learn how to use the major social media platforms!b. Understand SEO!c. Learn how to produce "social" content!UCLA X425 Spring 2013
  11. 11. UCLA X425 Spring 2013<< Here’s a pretty picture I found of someone else peeing>>
  12. 12. POSTUCLA X425 Spring 2013eople you’re want to reachbjectivestrategiesactics / technologies(“new shiny objects”)
  13. 13. UCLA X425 Spring 2013#UCLAx425 Instructor: @ErikDeutschMeeting 1 (April 16):Guest speaker:Matt Meeks (@MattMeeks)Vice President,Director PropheseeInitiative