SlideShare a Scribd company logo
1 of 71
@kyleplacy
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy
trends vs reality
@kyleplacy
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
@kyleplacy
What’s next?
@kyleplacy
What’s now?
@kyleplacy
one.
Moments
Matter
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
two.
Connected
Consumer
@kyleplacy
@kyleplacy@kyleplacy
Mobile Penetration Rate (Total Population)
21.1
30.3 28.8
18.3
33 33.4
30.2
33.7
30.2 31
35.9
22.2
45.1
38.2
28.8
43.4
54.3
50.7
42.7
50.9
43.5
48
33.5
59
45.5
39.8
52
67.5
63
54
62.2
56.4
0
10
20
30
40
50
60
70
80
2011
2012
2013
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Mobility is about
creating seamless
experiences.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
transforming the
experience.
@kyleplacy
83% of US consumers
research products while
in-store on their phone.
Our Mobile Planet by Google
@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy@kyleplacy
@kyleplacy@kyleplacy@kyleplacy
What happens when 5
billion* additional people
join the Internet?
*this number is completely made up but means A LOT of people
@kyleplacy@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
@kyleplacy
three.
Audience
Effect
@kyleplacy
@kyleplacy
Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Chairman, Google
@kyleplacy
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy
There is one thing they
all have in common…
They own the audience.
@kyleplacy
@kyleplacy
four.
Content
Personalization
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Increase in revenue when utilizing
personalized content
@kyleplacy
It’s about moving from
push to personalized.
@kyleplacy
@kyleplacy
five.
Collaborative
Consumption
@kyleplacy
@kyleplacy
An economic model where
creation, ownership and access
are shared between people and
corporations.
Crowd Companies
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue.
Study by Boston University 2013
@kyleplacy
@kyleplacy
@kyleplacy #DMAI14
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
six.
Humanizing
Automation
@kyleplacy
@kyleplacy
We must move from numbers
keeping score to numbers that drive
better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy
How do we make one
department’s outputs
another department’s
inputs?
@kyleplacy
Percent of Marketers Rating Cross-Functional Relationships
as Absolutely Critical/Very Important
86%
Head of
Sales
CEO
Head of
Product
COO CFO
78% 70% 67% 56% 37%
CIO
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology
experts.
@kyleplacy
or business
professionals.
@kyleplacy
You are experience
makers and managers.
@kyleplacy
It starts with data and ends with the
experience.
It is the only thing that makes you
relevant.

More Related Content

What's hot

Breaking up with "Engagement"
Breaking up with "Engagement"Breaking up with "Engagement"
Breaking up with "Engagement"Dena Walker
 
Corey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyCorey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyiGB Affiliate
 
You want it when? Probabilistic forecasting and decision making
You want it when? Probabilistic forecasting and decision makingYou want it when? Probabilistic forecasting and decision making
You want it when? Probabilistic forecasting and decision makingLarry Maccherone
 
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...Michele Kiss
 
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)Annie Cushing
 
Website Maximization - Blue Thumb
Website Maximization - Blue ThumbWebsite Maximization - Blue Thumb
Website Maximization - Blue ThumbBlue Thumb
 
Fix you some bad estimation habits
Fix you some bad estimation habitsFix you some bad estimation habits
Fix you some bad estimation habitsTed M. Young
 
How Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsHow Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsAlexandra Samuel, Ph.D.
 
Minority Report in Research Communities
Minority Report in Research Communities Minority Report in Research Communities
Minority Report in Research Communities Tom De Ruyck
 
Komfo webinar - The future of social
Komfo webinar - The future of socialKomfo webinar - The future of social
Komfo webinar - The future of socialKomfo
 
Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with VideoMatt Siltala
 
Future of Identity, Data, and Wearable Security
Future of Identity, Data, and Wearable SecurityFuture of Identity, Data, and Wearable Security
Future of Identity, Data, and Wearable SecurityJonathan LeBlanc
 
We all want to reduce waste but are we doing it wrong
We all want to reduce waste but are we doing it wrongWe all want to reduce waste but are we doing it wrong
We all want to reduce waste but are we doing it wrongIlan Kirschenbaum
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with VideoMatt Siltala
 
AI in MR: Hype or Reality
AI in MR: Hype or Reality AI in MR: Hype or Reality
AI in MR: Hype or Reality Tom De Ruyck
 
We all want to reduce waste but are we doing it wrong final
We all want to reduce waste but are we doing it wrong   finalWe all want to reduce waste but are we doing it wrong   final
We all want to reduce waste but are we doing it wrong finalIlan Kirschenbaum
 

What's hot (20)

Breaking up with "Engagement"
Breaking up with "Engagement"Breaking up with "Engagement"
Breaking up with "Engagement"
 
Corey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyCorey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategy
 
You want it when? Probabilistic forecasting and decision making
You want it when? Probabilistic forecasting and decision makingYou want it when? Probabilistic forecasting and decision making
You want it when? Probabilistic forecasting and decision making
 
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...
 
Lauren Teague - Social + Statistics
Lauren Teague - Social + StatisticsLauren Teague - Social + Statistics
Lauren Teague - Social + Statistics
 
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
 
Fa102a project
Fa102a projectFa102a project
Fa102a project
 
Website Maximization - Blue Thumb
Website Maximization - Blue ThumbWebsite Maximization - Blue Thumb
Website Maximization - Blue Thumb
 
Fix you some bad estimation habits
Fix you some bad estimation habitsFix you some bad estimation habits
Fix you some bad estimation habits
 
How Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsHow Social Media Drives Consumer Decisions
How Social Media Drives Consumer Decisions
 
Future Feedback
Future FeedbackFuture Feedback
Future Feedback
 
Fa102a project
Fa102a projectFa102a project
Fa102a project
 
Minority Report in Research Communities
Minority Report in Research Communities Minority Report in Research Communities
Minority Report in Research Communities
 
Komfo webinar - The future of social
Komfo webinar - The future of socialKomfo webinar - The future of social
Komfo webinar - The future of social
 
Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with Video
 
Future of Identity, Data, and Wearable Security
Future of Identity, Data, and Wearable SecurityFuture of Identity, Data, and Wearable Security
Future of Identity, Data, and Wearable Security
 
We all want to reduce waste but are we doing it wrong
We all want to reduce waste but are we doing it wrongWe all want to reduce waste but are we doing it wrong
We all want to reduce waste but are we doing it wrong
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with Video
 
AI in MR: Hype or Reality
AI in MR: Hype or Reality AI in MR: Hype or Reality
AI in MR: Hype or Reality
 
We all want to reduce waste but are we doing it wrong final
We all want to reduce waste but are we doing it wrong   finalWe all want to reduce waste but are we doing it wrong   final
We all want to reduce waste but are we doing it wrong final
 

Similar to Technology Trends Changing Consumer Behavior - Presentation at Zappos

5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the NordicsKyle Lacy
 
Technology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality IndustryTechnology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality IndustryKyle Lacy
 
Moments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer BehaviorMoments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer BehaviorKyle Lacy
 
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
 
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New OrleansSix Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New OrleansKyle Lacy
 
Using metrics to influence developers, executives, and stakeholders
Using metrics to influence developers, executives, and stakeholdersUsing metrics to influence developers, executives, and stakeholders
Using metrics to influence developers, executives, and stakeholdersLarry Maccherone
 
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish changeLarry Maccherone
 
Image Intelligence: Making Visual Content Predictive
Image Intelligence: Making Visual Content PredictiveImage Intelligence: Making Visual Content Predictive
Image Intelligence: Making Visual Content PredictiveAllan V. Braverman
 
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19Kyle Lacy
 

Similar to Technology Trends Changing Consumer Behavior - Presentation at Zappos (10)

5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics5 Digital Trends Changing Marketing in the Nordics
5 Digital Trends Changing Marketing in the Nordics
 
Technology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality IndustryTechnology Trends - Travel & Hospitality Industry
Technology Trends - Travel & Hospitality Industry
 
Moments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer BehaviorMoments Matter - Technology Transforming Consumer Behavior
Moments Matter - Technology Transforming Consumer Behavior
 
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
 
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New OrleansSix Trends Changing Consumer Behavior (UPDATED) New Orleans
Six Trends Changing Consumer Behavior (UPDATED) New Orleans
 
Using metrics to influence developers, executives, and stakeholders
Using metrics to influence developers, executives, and stakeholdersUsing metrics to influence developers, executives, and stakeholders
Using metrics to influence developers, executives, and stakeholders
 
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish change
 
Image Intelligence: Making Visual Content Predictive
Image Intelligence: Making Visual Content PredictiveImage Intelligence: Making Visual Content Predictive
Image Intelligence: Making Visual Content Predictive
 
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19
 

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInKyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldKyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthKyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessKyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational StructuresKyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceKyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
 

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Recently uploaded

Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfFIDO Alliance
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...CzechDreamin
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutesconfluent
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoTAnalytics
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1DianaGray10
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 
Buy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptxBuy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptxEasyPrinterHelp
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101vincent683379
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...CzechDreamin
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKUXDXConf
 

Recently uploaded (20)

Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
Buy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptxBuy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptx
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 

Technology Trends Changing Consumer Behavior - Presentation at Zappos

Editor's Notes

  1. Last mile project – how do you innovate around the delivery point.
  2. Last mile project – how do you innovate around the delivery point.
  3. Last mile project – how do you innovate around the delivery point.
  4. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
  5. Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
  6. Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
  7. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
  8. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  9. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  10. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  11. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  12. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  13. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.