The document discusses a future augmented reality game that helps promote gut health. An intestinal sensor would transmit real-time microbiome information to the game. The game would then use computer vision to identify foods in the user's environment that could boost their gut health. Prior to the game's launch, people on average consumed 100 species of foods, but that number has now jumped to over 500 species on average globally since the game. Low-cost genetic sequencing will enable direct-to-consumer microbiome testing and discoveries about diet, gut microbes, and health.

1. Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
Artifact from the Future: GOTTA EAT 'EM ALL
http://www.iftf.org/future-now/article-detail/artifact-from-the-future-gotta-eat-em-all/

2. “An intestinal sensor transmits real-time information about your
microbiome to the game, which then uses computer vision to
identify foods--in your refrigerator, at the grocery store, or on a
restaurant menu--that could help boost your gut health.”
Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
Excerpt

3. Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
“Prior to the launch of the game, the average person consumed just over 100 species.
Now, the global average has jumped to over 500.”
Excerpt

4. Mikaela Driscoll Fa102b Professor Klinkostein
Excerpt : Low-cost genetic sequencing will enable direct-to-consumer
microbiome testing, which will usher in an era of discoveries about the
intimate connection between our diet, our gut microbes, and our health.
Quora Research
Urgent Features
Question: How would a company make a product, testing the microbiome in the body,
more appealing to consumers?
Answer: undetermined

5. Mikaela Driscoll Fa102b Professor Klinkostein
Quora Research
Urgent Features
Related Question: How do I make my product more appealing?
Excerpt from answer: The product should have some differentiating features that puts it apart from rest
of the products in the market. Then you need to have a target audience in place. Once that is done, you
need to have a proper channel to communicate the benefits of the product.

6. Mikaela Driscoll Fa102b Professor Klinkostein
Draft Product or Service Description
Product Proposal
A game in which helps promote internal health.

7. Mikaela Driscoll Fa102b Professor Klinkostein
The Athlete
20-35 male
Looking for creative ways to stay healthy and fit
Enjoys competion and social aspects of gaming
Lives a fast/on the go lifestyle
The Nurturer
40-55 female
Family oriented
Looking for a way to keep their relatives on the healthy track
Wanting to stay connected with their younger relatives
User / Customer Experience Map
Product users

8. Mikaela Driscoll Fa102b Professor Klinkostein
Quick, on the go
Staying fit without all the effort
The game’s system does the work for you
Gaming features make nutrition fun
User / Customer Experience Map
Product

9. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Consideration
Talk to people:
• speak to friends and family to see if any of them have used the gaming system
• consult social media followers to broaden the view/results
Call support center:
• speak to an expert in the game to clarify any questions or concerns

10. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Use
Download the game onto a digital device
Enter required information about health issues and dietary restrictions

11. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Post
Share the experience on social media platforms
Tell friends and family, get them involved
Leave feedback for the company in order for adjustments to be made

12. Mikaela Driscoll Fa102b Professor Klinkostein
Customer Experience Map Sketch
Planning Sketch

13. Mikaela Driscoll Fa102b Professor Klinkostein
User/ Customer Experience Map
Final Map

14. Mikaela Driscoll Fa102b Professor Klinkostein
Group Logos

15. Mikaela Driscoll Fa102b Professor Klinkostein
Mobilize
Homepage

16. Mikaela Driscoll Fa102b Professor Klinkostein
Mobilize
Members

17. Mikaela Driscoll Fa102b Professor Klinkostein
Mobilize
Message To Members

18. Mikaela Driscoll Fa102b Professor Klinkostein
Mobilize
Polls

19. Mikaela Driscoll Fa102b Professor Klinkostein
Product or Service Description
FB Page Research
Apple Inc. is an American multinational technology company
headquartered in Cupertino, California that designs,
develops, and sells consumer electronics, computer software,
and online services. The company's hardware products
include the iPhone smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, the
Apple Watch smartwatch, the Apple TV digital media player,
and the HomePod smart speaker.

20. Mikaela Driscoll Fa102b Professor Klinkostein
Product or Service Description
FB Page Research
Core Values
* We sell the highest quality natural and organic foods
* We satisfy and delight our customers
* We promote Team Member growth and happiness
* We practice win-win partnerships with our suppliers
* We create profits and prosperity
* We care about our community and the environment

21. Mikaela Driscoll Fa102b Professor Klinkostein
Product or Service Description
FB Page Research
Founded in 1975, Microsoft is the worldwide
leader in devices and services that help people and
businesses realize their full potential. At Microsoft,
we're motivated and inspired every day by how our
customers use our products to find creative
solutions to business problems, develop
breakthrough ideas, and stay connected to what's
most important to them.

22. Mikaela Driscoll Fa102b Professor Klinkostein
More Detailed Product or Service Description
Gro Fit provides users the ability to attain fitness, while eating delicious food
and the option of interactive gaming. The interactive games update and
change with the users body, to ensure an accurate reading of nutrients, fats
and calories.

23. Mikaela Driscoll Fa102b Professor Klinkostein
Logotypes

24. Mikaela Driscoll Fa102b Professor Klinkostein
All Logotypes
G r o F i t

25. Mikaela Driscoll Fa102b Professor Klinkostein
Final Logotype
• Design is clean, simple, and
technology oriented

26. Mikaela Driscoll Fa102b Professor Klinkostein
Facebook Page
Home Page

27. Mikaela Driscoll Fa102b Professor Klinkostein
Facebook Page
Posts

28. Mikaela Driscoll Fa102b Professor Klinkostein
Website Research
I enjoy very clean looking websites with white
backgrounds/layouts.
BuzzFeed: lots of colorful images, on top of a
white background
Traditional Home: neat and professional, with nice
imagery that is rotated
Travel + Leisure: clean and clear images with
bright color

29. Mikaela Driscoll Fa102b Professor Klinkostein
Website Design