1. Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
Artifact from the Future: GOTTA EAT 'EM ALL
http://www.iftf.org/future-now/article-detail/artifact-from-the-future-gotta-eat-em-all/
2. “An intestinal sensor transmits real-time information about your
microbiome to the game, which then uses computer vision to
identify foods--in your refrigerator, at the grocery store, or on a
restaurant menu--that could help boost your gut health.”
Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
Excerpt
3. Mikaela Driscoll Fa102b Professor Klinkostein
Research from the Web
“Prior to the launch of the game, the average person consumed just over 100 species.
Now, the global average has jumped to over 500.”
Excerpt
4. Mikaela Driscoll Fa102b Professor Klinkostein
Excerpt : Low-cost genetic sequencing will enable direct-to-consumer
microbiome testing, which will usher in an era of discoveries about the
intimate connection between our diet, our gut microbes, and our health.
Quora Research
Urgent Features
Question: How would a company make a product, testing the microbiome in the body,
more appealing to consumers?
Answer: undetermined
5. Mikaela Driscoll Fa102b Professor Klinkostein
Quora Research
Urgent Features
Related Question: How do I make my product more appealing?
Excerpt from answer: The product should have some differentiating features that puts it apart from rest
of the products in the market. Then you need to have a target audience in place. Once that is done, you
need to have a proper channel to communicate the benefits of the product.
6. Mikaela Driscoll Fa102b Professor Klinkostein
Draft Product or Service Description
Product Proposal
A game in which helps promote internal health.
7. Mikaela Driscoll Fa102b Professor Klinkostein
The Athlete
20-35 male
Looking for creative ways to stay healthy and fit
Enjoys competion and social aspects of gaming
Lives a fast/on the go lifestyle
The Nurturer
40-55 female
Family oriented
Looking for a way to keep their relatives on the healthy track
Wanting to stay connected with their younger relatives
User / Customer Experience Map
Product users
8. Mikaela Driscoll Fa102b Professor Klinkostein
Quick, on the go
Staying fit without all the effort
The game’s system does the work for you
Gaming features make nutrition fun
User / Customer Experience Map
Product
9. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Consideration
Talk to people:
• speak to friends and family to see if any of them have used the gaming system
• consult social media followers to broaden the view/results
Call into support center:
• speak to an expert in the game to clarify any questions or concerns
10. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Use
Download the game onto a digital device
Enter required information about health issues and dietary restrictions
11. Mikaela Driscoll Fa102b Professor Klinkostein
User / Customer Experience Map
Post
Share the experience on social media platforms
Tell friends and family, get them involved
Leave feedback for the company in order for adjustments to be made
