Logging is one of those things that everyone complains about, but doesn't dedicate time to. Of course, the first rule of logging is "do it". Without that, you have no visibility into system activities when investigations are required. But, the end goal is much, much more than this. Almost all applications require security audit logs for compliance; application logs for visibility across all cloud properties; and application tracing for tracking usage patterns and business intelligence. The latter is that magic sauce that helps businesses learn about their customer or in some cases the data is FOR the customer. Without a strategy this can get very messy, fast. In this session Michele will discuss design patterns for a sound logging and audit strategy; considerations for security and compliance; the benefits of a noSQL approach; and more.