14. NOT LISTENING
That’s not our
target customer.
““ We’re ahead of
our time.
““
It’s not ready. For
this product the
UX is the key.
““ He’s an idiot.
“
“
The startup dreamYou have an idea, you write some code, you put it in the cloud, the people come, they love it…you get the money
Then, if you’re lucky, even more people come, and with that even more money!Tell me that every startup founding group has not stopped to dream this outcome at least a few times…as they get started…otherwise why take the risk?
This is the allure of the startup world
I have not had such an exit, but I have been involved in startups my entire career in one way or another
Why?Chicken egg, too complex, requires handholding, not a good fit
The startup dreamYou have an idea, you write some code, you put it in the cloud, the people come, they love it…you get the money
This is where the lean startup philosophy comes in to playEssence of it is:Test your idea earlyLearn about your customer segmentsWrite as little code as possibleGather extensive feedbackListenPivot as neededRepeat
Arms lengthNo login, no polish, missing features, possibly no productStory of first customer
What are some ways you can gather this feedback?
You can learn a lot from a heat map (button do not click)
You can learn a lot from a heat map (button do not click)
