Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.
But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.
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Now Is The Time To Build Your Personal Brand
1. Why Now Is The Time To Build Your Personal Brand
Michael Brenner
Sr. Director, Integrated Marketing and Content Strategy, SAP
Chief Editor, Business Innovation from SAP
Author, B2B Marketing Insider
Co-Founder, Business2Community.com
@BrennerMichael
Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding.