8 Steps To Effective Content For Social Media - Newscred Webinar

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How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.

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  • http://goo.gl/Q9yoaJ 'If you are a website owner then let’s face it – all you need is a best quality references from the pages which contain the most ethical and helpful information of your industry. Yes Search engines love link from the pages which contains quality content and I'll providing the best quality links pointing towards your site. Article submission service is the best to way to generate more and more references which boost your search engine ranking and provide you the unlimited opportunities to mark new sales as it drive the maximum potential costumers towards your site. Articles are the most lethal tool for website promotion, as an ethical campaign it can have extraordinary long term effect in sales. Effective article marketing is an investment in your business!' http://goo.gl/Q9yoaJ
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8 Steps To Effective Content For Social Media - Newscred Webinar

  1. 8 Steps To Effective Social Content Michael Brenner SAP Vice President - Marketing & Content Strategy @BrennerMichael
  2. © 2013 SAP AG. All rights reserved. 2@BrennerMichael Our Speakers Shafqat Islam is the Co-Founder and Chief Executive Officer of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Follow him: @shafqatislam or @newscred. Michael Brenner is the VP of Global Marketing and Content Strategy for SAP. Michael developed an award winning inbound marketing content destination for SAP called Business Innovation. He is the author of B2B Marketing Insider blog, a contributor on Forbes an a frequent speaker at many industry events. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen company. He then led marketing for 2 companies prior to joining SAP. Follow him: @BrennerMichael
  3. @BrennerMichael
  4. @BrennerMichael
  5. © 2013 SAP AG. All rights reserved. 5@BrennerMichael@BrennerMichael
  6. © 2013 SAP AG. All rights reserved. 6@BrennerMichael Me, 20 pounds years ago @BrennerMichael
  7. © 2013 SAP AG. All rights reserved. 7@BrennerMichael Today we are all connected @BrennerMichael
  8. © 2013 SAP AG. All rights reserved. 8@BrennerMichael Content used to be easy . . . Today, YOU are the news! 50 years ago, Gallup released research that said delivering news is the most effective way to attract people to your business…
  9. © 2013 SAP AG. All rights reserved. 9@BrennerMichael What’s Wrong With Our Content? It’s Too Much Like This… @BrennerMichael
  10. © 2013 SAP AG. All rights reserved. 10@BrennerMichael @BrennerMicha
  11. © 2013 SAP AG. All rights reserved. 11@BrennerMichael
  12. © 2013 SAP AG. All rights reserved. 12@BrennerMichael@BrennerMichael
  13. @BrennerMichael
  14. © 2013 SAP AG. All rights reserved. 14@BrennerMichael And Not Enough Like This… @BrennerMichael
  15. © 2013 SAP AG. All rights reserved. 15@BrennerMichael @BrennerMichael
  16. © 2013 SAP AG. All rights reserved. 16@BrennerMichael While Content Is Exploding
  17. © 2013 SAP AG. All rights reserved. 17@BrennerMichael Social Media (Get Shared) Lead Generation (Get Leads) Search Engine Optimization (Get Found) STORYTELLING Why Is Content Marketing Important? From: Joe Pulizzi, Content Marketing Institute
  18. © 2013 SAP AG. All rights reserved. 18@BrennerMichael A Content Hub Run Like a Business PAID Converged EARNED Awareness Ads Demand Gen extensions: E-mail, digital assets, mailers Paid social promotion: Via Twitter, Linked-In, Facebook, YouTube Life Business Innovation SAP.com: Sales Demo Tools Events Social Communities: - Twitter, Linked, facebook, G+ PR: Content promoted and showcased via Press Releases and PR initiatives Publish stories OWNED
  19. © 2013 SAP AG. All rights reserved. 19@BrennerMichael Business Innovation A “Content Hub” to earn traffic instead of buying it  Design: “Subtly” Branded  Target: Business Execs+  Stage: Early- to Mid-stage  Editorial: Keyword-driven  Content: No Budget 100s of authors (“Author Curation”) ~50% external  CTA: Subscribe, Offers, Explore  Market examples: AMEX Open Forum, CMO.com, BCGPerspectives, AT&T Networking Exchange http://blogs.sap.com/innovation
  20. © 2013 SAP AG. All rights reserved. 20@BrennerMichael Traffic and leads we would’ve NEVER seen • What content drives Unique Visitors? • How much traffic from Social + Search? • How much of our search traffic is non-branded or using product terms? • Are we showing true ROI? Recognized for customer- centric content strategy by Fast Company, Digiday, Content Marketing Institute and more… Created An Infographic to Report on Goals: Reach, Engagement AND Conversions All language sites YTD through April 30, 2013
  21. © 2013 SAP AG. All rights reserved. 21@BrennerMichael Organic & Social Traffic “Up and To The Right”
  22. © 2013 SAP AG. All rights reserved. 22@BrennerMichael 8 Steps To Effective Social Content 1. Listen first 2. Stop creating crap 3. Engage 4. Find your voice 5. Be helpful 6. Rhythm: 4-1-1 rule of social sharing 7. Reject excuses for not using certain channels 8. Be entertaining
  23. © 2013 SAP AG. All rights reserved. 23@BrennerMichael 1. Listen: 2 Ears, 1 Mouth
  24. © 2013 SAP AG. All rights reserved. 24@BrennerMichael The buyer journey starts with a search . . . Top Customer Terms: • What is real-time analytics? • What is cloud computing? • What is Big Data? • What are mobile solutions? • How are companies benefiting from …? • Who are the top vendors in…? Terms SAP Ranked For: • What is SAP? • SAP Software? • SAP HANA? • SAP ERP? • SAP Business Intelligence? • SAP Crystal Reports™?
  25. © 2013 SAP AG. All rights reserved. 25@BrennerMichael http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge 2. Stop Creating… @BrennerMichael
  26. © 2013 SAP AG. All rights reserved. 26@BrennerMichael 3. Engage: Don’t Be That Guy @BrennerMichael
  27. © 2013 SAP AG. All rights reserved. 27@BrennerMichael Meet Lindsey @LindseyLaManna
  28. © 2013 SAP AG. All rights reserved. 28@BrennerMichael 4. Find Your Voice: It Takes Practice @BrennerMichael
  29. © 2013 SAP AG. All rights reserved. 29@BrennerMichael Be Helpful 5. Always Be Helpful! @BrennerMichael
  30. © 2013 SAP AG. All rights reserved. 30@BrennerMichael Most Popular Articles (10X average Pageviews) •Top 50 Influencers for each topic •Top 10 Blog Sites for each topic •Terms You Need To Know •Myths…Busted •10 Predictions for… •What is…? •The First Step to Success in… •How To Get Ahead With…
  31. © 2013 SAP AG. All rights reserved. 31@BrennerMichael 6. Find Your Rhythm: 4-1-1? @BrennerMichael
  32. © 2013 SAP AG. All rights reserved. 32@BrennerMichael Social Rhythm: Each Channel Has One Facebook Twitter Google+ Linkedin
  33. © 2013 SAP AG. All rights reserved. 33@BrennerMichael 7. Reject Excuses To Not Use Any Channel @BrennerMichael
  34. © 2013 SAP AG. All rights reserved. 34@BrennerMichael http://www.youtube.com/watch?feature=player_embedded&v=3pffeMdDSoY 8. If you can… Be Entertaining @BrennerMichael
  35. © 2013 SAP AG. All rights reserved. 35@BrennerMichael 8 Steps To Effective Social Content 1. Listen first 2. Stop creating crap 3. Engage 4. Find your voice 5. Be helpful 6. Rhythm: 4-1-1 rule of social sharing 7. Reject excuses for not using certain channels 8. Be entertaining
  36. Questions? Michael Brenner Vice President, SAP Marketing & Content Strategy Michael.Brenner@SAP.com Connect with Me: Slides available on: Slideshare.net/MichaelBrenner Marketing Blog: B2B Marketing Insider SAP Content Hub: Business Innovation Twitter: @brennermichael

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