Why connecting the physical and digital world is not an option metapeople benelux event - 4 ps marketing uk

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Data at the Core of Digital Excellence

Technology

Why connecting physical and
digital isn’t an option.
Matt Phelan discusses why board rooms need to prioritise connecting
the physical and digital NOW or risk not existing in 5 years time.

Matthew Phelan from 4Ps Marketing
Twitter = @MatthewPhelan
Insta = @MatthewJPhelan

The background
The story starts with customer data

James Whitaker – Marketing Director
“I like meeting with you as you’re
the only person in the business who
can demonstrate the things your
doing & talking about.”

The modern CFO
https://m.youtube.com/watch?v=dZfGTL2PY3E

The modern CEO
• CEOs now
• (Finance) 80/20 (Marketing)
• The Prediction
(Finance) 20/80 (Marketing)
• Why?
Seat in a car…

What we found when connecting
physical and digital…

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Why connecting the physical and digital world is not an option metapeople benelux event - 4 ps marketing uk

1. Why connecting physical and digital isn’t an option. Matt Phelan discusses why board rooms need to prioritise connecting the physical and digital NOW or risk not existing in 5 years time.

2. Introduction

4. Matthew Phelan from 4Ps Marketing Twitter = @MatthewPhelan Insta = @MatthewJPhelan

6. The background The story starts with customer data

10.

11.

12. The board room

13. The board room

14.

15.

16. James Whitaker – Marketing Director “I like meeting with you as you’re the only person in the business who can demonstrate the things your doing & talking about.”

17. The modern board room

18. The modern CFO https://m.youtube.com/watch?v=dZfGTL2PY3E

19. The modern CEO • CEOs now • (Finance) 80/20 (Marketing) • The Prediction (Finance) 20/80 (Marketing) • Why? Seat in a car…

20. What we found when connecting physical and digital…

21.

22. What we found…

23.

24.

25. What we found…

26.

27. What we found…

28.