metapeople & Artefact AI event.

2. X
New Consumer Standards
World’s most innovative companies Ranking
2017
Innovation is driven by
GAFAx who are already
well-prepared for near
future devices
Top 5 Market Capitalization, PWC
2017
Media business is
mainly owned by
GAFAx
Top 5 of Most Loved Global Brands
2017
Consumer loves
GAFAx

3. Technology has transformed
consumers lives
A new breed of brands such as Google, Amazon, Netflix and Airbnb have captured consumers hearts
& minds by disrupting the status quo across all sectors. These brands have defined higher standards
of customer experience by continuously improving their products and services through digital, data &
AI. All brands must now live up to these new standards.

4. We improve precision and efficiency with data. We
avoid useless losses, we increase profitability, we
strengthen impact.
OPTIMIZATION
AUTOMATION
Marketing engineers
We transform digital marketing by using AI solutions to avoid
waste of time and money.
We design new products, solutions, services. We want to engage consumers
with technological benefits and emotions.
INVENTION
Artefact is a digital agency celebrating the long overdue
marriage of marketers and engineers.

5. Netherlands
30 people
A squad of 1000 people operating worldwide
Switzerland
10 people
Dubai
30 people
Hong Kong
20 people
South Africa
15 people
Singapore
15 people
Australia
10 people
France
250 people
UK
160 people
Italy
15 people
Spain
30 people
Germany
190 people
Nordics
55 people
China
70 people

6. How can AI bring value to
brands?

7. ?
Self driving cars Go champions
The next
Rembrandt
Marketing

8. lost on
repetitive
tasks*552hours per year
*DJS Research 2017

9. Manual and time-consuming
tasks are meant to disappear
thanks to AI
DUMB WORK

10. GUESS WORK
AI ​​can confirm or deny human
intuition in the prediction of
optimized customer journeys

11. Thanks to AI,
marketing
departments will
concentrate on higher
value-added work:
strategy and creativity

12. The marketing value chain is composed of repetitive tasks
Strategy Insights ActivationCreation Measurement
Identification of
opportunities
Defining the
roadmap
Identification of the
strategic
customers’ insights
Construction of
personas
Conception of the
creation
Indexation of the
contents
Declination of the
creation (DCO)
Measurement
and monitoring
of ROI
Reporting &
Dashboarding
Attribution
Strategy of
means
Defining the mix
medias
Setting up the
campaign
through all the
channels

13. Tomorrow CMOs will
formulate strategic and
creative hypotheses and
machines will do the rest
of the job: it is our
marketing as an API
vision

14. As an API?? An API is a tool that allows an automated access. For example, a
chatbot can use the weather report’s API to access information and give the
weather to its users.
Our mission: use AI to turn marketing into an API.

15. What if I sell buns to
seniors?

16. Strategy Insights ActivationCreation Measurement
Identification of
opportunities
Defining the
roadmap
Identification of the
strategic
customers’ insights
Construction of
personas
Conception of the
creation
Indexation of the
contents
Declination of the
creation (DCO)
Measurement
and monitoring
of ROI
Reporting &
Dashboarding
Attribution
Strategy of
means
Defining the mix
medias
Setting up the
campaign
through all the
channels
The marketing value chain is composed of repetitive tasks

17. AI can identify the right audiences

18. AI can identify the right audiences

19. The marketing value chain is composed of repetitive tasks
Strategy Insights ActivationCreation Measurement
Identification of
opportunities
Defining the
roadmap
Identification of the
strategic
customers’ insights
Construction of
personas
Conception of the
creation
Indexation of the
contents
Declination of the
creation (DCO)
Measurement
and monitoring
of ROI
Reporting &
Dashboarding
Attribution
Strategy of
means
Defining the mix
medias
Setting up the
campaign
through all the
channels

20. AI can be a dynamic content optimizer
Target 1 Target 2 Target 3
MESSAGE
PROPOSITION
ENGAGEMENT
3 4 3 4 3 4
Profiter
des
derniers
plaisirs
Manger
de la
brioche
Profiter
des
derniers
plaisirs
Être en
pleine
santé
Profiter
de la
journée
Vivre
plus
longtem
ps
1 12 2 21

21. AI can be a dynamic content optimizer

22. The marketing value chain is composed of repetitive tasks
Strategy Insights ActivationCreation Measurement
Identification of
opportunities
Defining the
roadmap
Identification of the
strategic
customers’ insights
Construction of
personas
Conception of the
creation
Indexation of the
contents
Declination of the
creation (DCO)
Measurement
and monitoring
of ROI
Reporting &
Dashboarding
Attribution
Strategy of
means
Defining the mix
medias
Setting up the
campaign
through all the
channels

23. AI can create cross channel customer journeys
1 target
1 business goal
1 media plan
1 customer journey
Creative assets

24. AI can create cross channel customer journeys

25. The marketing value chain is composed of repetitive tasks
Strategy Insights ActivationCreation Measurement
Identification of
opportunities
Defining the
roadmap
Identification of the
strategic
customers’ insights
Construction of
personas
Conception of the
creation
Indexation of the
contents
Declination of the
creation (DCO)
Measurement
and monitoring
of ROI
Reporting &
Dashboarding
Attribution
Strategy of
means
Defining the mix
medias
Setting up the
campaign
through all the
channels

26. Reportings are automatically generated
What are the
results of my
campaign?
- The creative asset number 5 is
more successful among
athletes.
- The conversion rate has been
multiplied by 2 in comparison
with last month.

27. Reportings are automatically generated
Campaigns Leverages and journeys Digital Strategy
Operational Strategic

28. We are using AI to turn marketing into an API
Marketing as an API
Strategy Insights ActivationCreation Measure

29. Who wants to try?

30. Thank You!