metapeople & Artefact AI event.

1. Christel Schoger | Analytical Consultant
November 2017
Inspiration from Google

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4. “The perfect search engine should understand exactly
what you mean and give you back exactly what you need.”
Larry Page

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But the revolution is
just beginning

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8. Still?

9. How about now?

10. What about a dog and a mop?

11. Not so fast...

15. ML
Machine Learning
AI
Artificial Intelligence
Machine Learning is a subfield of AI:
The algorithms and techniques that enable computers to "learn"
from and make predictions on data. It is also the idea of getting
computers to act without being explicitly programmed to do so.
Artificial Intelligence:
is the science of machines that appear "intelligent",
meaning they replicate (human) intellectual functions such as
adapting, reasoning, creativity or problem solving.

16. Machine Learning: Training

17. Machine Learning:
Inference
Statistical
Conclusion

18. Back to words… (search queries)
San Francisco
New York

19. Algorithm = Bunch of Rules...
query = ‘Giants’
user location =
‘Bay Area’ ?
user location =
‘New York’ ?
user location =
‘other’ ?
results about
SF Giants
results about
NY Giants
results about
giants

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Search query

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Search query
Device
Location
Time
Interests

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Search query
Device
Location
Time
Interests
Demographics
Browser
Behavior
Search Network
Partner
Audience
Segment
Extensions
Operating
System
Conversion
Path
Device
Model
Conversion
Rate
Language
Day of week

24. ABUNDANCE OF DATA

25. ML
Machine Learning
AI
Artificial Intelligence
Sundar Pichai CEO, Google
“Machine learning and artificial intelligence are unlocking capabilities
that were unthinkable only a few years ago.”
→ check out Google.ai

29. Machine Learning powered by Google Cloud Technology
https://cloud.google.com/products/machine-learning/

33. AI and Machine Learning are great, but we need to understand the
technology & its limitations and still use Human Intelligence to decide
on where to apply
Be creative, connect the dots | Automation will free up time for more
valuable work and get away from mundane, dull tasks...
Look ahead! Learn from the past and apply (for) the future

34. Thank you!
Christel Schoger
Analytical Consultant @ Google