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“Knowledge beats Data”
@kewald, 2017
“Knowledge is power”
Francis Bacon,1605
“Data beats opinion”
Kaushik, 2014
DATA&AI
IT’S ABOUT
Performance
IT’S ABOUT
IT’S ABOUT
ACTUALLY IT’S ABOUT
FROM NOW ON
REAL TIME
&
FROM NOW ON
BRAND vs PEOPLE
DATA IS EVERYWHERE
BUT SILOED
CLUETRAIN MANIFESTO (1999)
AND NOT USED IN CONTEXT
MY KEY TAKEAWAYS
Lennert – Intro
• There are three levels to focus on…
Kate – Vendor perspective
• Assistants are key for the future of Brand-
Human
Matt – Strategic
• Have guts and sell it to the board with a
quantitative basis
Emmanuel – Tactics
• Omni-Channel + Creative are key ingredients
Julius – Operations
• How omnichannel drives foot
GOOGLE HOME DEMO
13
KEY QUESTIONS YOU SHOULD ASK US:
HOW DO I BEGIN?
HOW FAST CAN I IMPROVE?
CAN WE COLLABORATE?
TALK TO US – SOON on Google Home ;)
DISCLAIMER
▪ “The material in this presentation is general background information prepared by metapeople Benelux B.V.. This
information is given in a summary form and does not purport to be complete. This presentation, including forecast
financial information should not be considered as advice or recommendation to investors or potential investors in
relation to acquiring, selling or transfer by any means metapeople’s securities. Before acting on any information
included into this presentation, one should consider the appropriateness of the information, any relevant offer
document and especially should seek for independent advice.
▪ This presentation may contain forward looking statements including statements regarding our intent, belief or current
expectations with respect to metapeople’s businesses and operations, market conditions, results of operation and
financial condition, specific provisions and risk management practices. These statements are based on the current
expectations and assumptions of metapeople’s management and they are, therefore, subject to risks and
uncertainties. Many factors can impact metapeople’s results and performance, thus forecasts and hypothetical
examples are subject to uncertainty and contingencies outside metapeople’s control. Results and performance can
be materially different from any future results or performance that may be expressed or implied by the forward
looking statements contained in this presentation. metapeople does not undertake to implement any of the actions
and operations that may be described in the forward looking statements. Moreover, we remind you that past
performance is not a reliable indication of future performance.”

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Data at the core of digital delivering the vision in practice - metapeople benelux event

  • 1.
  • 2. “Knowledge beats Data” @kewald, 2017 “Knowledge is power” Francis Bacon,1605 “Data beats opinion” Kaushik, 2014
  • 6. ACTUALLY IT’S ABOUT FROM NOW ON REAL TIME
  • 10. CLUETRAIN MANIFESTO (1999) AND NOT USED IN CONTEXT
  • 11.
  • 12. MY KEY TAKEAWAYS Lennert – Intro • There are three levels to focus on… Kate – Vendor perspective • Assistants are key for the future of Brand- Human Matt – Strategic • Have guts and sell it to the board with a quantitative basis Emmanuel – Tactics • Omni-Channel + Creative are key ingredients Julius – Operations • How omnichannel drives foot
  • 14. KEY QUESTIONS YOU SHOULD ASK US: HOW DO I BEGIN? HOW FAST CAN I IMPROVE? CAN WE COLLABORATE? TALK TO US – SOON on Google Home ;)
  • 15. DISCLAIMER ▪ “The material in this presentation is general background information prepared by metapeople Benelux B.V.. This information is given in a summary form and does not purport to be complete. This presentation, including forecast financial information should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means metapeople’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent advice. ▪ This presentation may contain forward looking statements including statements regarding our intent, belief or current expectations with respect to metapeople’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of metapeople’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact metapeople’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside metapeople’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this presentation. metapeople does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.”