Uses And Methods Of Social Media Use Of Coca-Cola

Uses And Methods Of Social Media Use Of Coca-Cola
As mentioned before, since Coca–Cola is a large company they have to use a variety of tools to advertise their products. One method used by the
company is social media. One method of social media Coca–Cola uses is buzz marketing. This is when consumers communicate their feelings towards
a company, in this case Coca–Cola. Celebrities are a great example for this concept, as well. May celebrates have expressed their opinions on
Coca–Cola and their beverages, without being specifically told or paid to do by the Coca–Cola Company. When people see a celebrity, such as Taylor
Swift, talking about how much she loves Coca–Cola and the beverages they make, it gets people noticing. As Coca–Cola hopes to have positive buzz
marketing, this method is an effective way to have people everyday advertising products.
Another large portion of social media marketing is social networks. Many people are on some form of social networking website. Whether it may be
Twitter, Facebook, Instagram, or Snapchat almost everyone has at least one of this networks. This social networking cites are a way for the company
to market products in a free or relatively cheap way to a wide variety of consumers. This methods also allow Coca–Cola to reach a variety of
consumers. Someone who enjoys Facebook may not enjoy Twitter. However, because Coca–Cola has both Twitter and Facebook they are able to send
their messages and communicate to people through both ways, despite one person's preference over the other. These
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Disadvantages Of Guerrilla Marketing
Introduction:
"Do not assume that conventional is correct. Do not fade into the crowd. Push the boundaries. Ask the questions. Take a risk. Never hold back.–
Guerrilla Marketing."
You are walking down the street. What you see is pictures and messages on the side of buildings, in windows, on buses, on telephone boxes and on
leaflets handed out to you. You see them when you buy your dinner. You see them when you look at your mobile. You see them all the time, though do
you take the time to consider if any of it is relevant to you? No.
This is over–communication. This is also just the way it is today.
Advertising is presented to us at every minute of every day, though we do not realise it simply because we are immune to it. We know that the new
brand is ... Show more content on Helpwriting.net ...
McDonald's is the world's largest fast–food chain, serving nearly 47million customers daily with over 31000 restaurants worldwide. American children
see over 253 advertisements of it over a year, with that being spent of course on a lot of creative advertisements.
Also, the Sony Ericsson campaign that took place in U.S, where 60 trained actors and actresses stood at the tourist attractions of New York City,
behaving as if they were actual tourists and asked the unsuspecting passer–by's to take their pictures from their 'Sony Ericsson' phone. This was a
guerrilla marketing act put up by the company to launch its new phone in the market, taking the world of guerrilla with on a whole new level.
But when large companies use guerrilla marketing technology, in any way diminishes the concept. The reason for this is that most of these companies
have large budgets and well established brands. The risks of large companies using guerrilla marketing is also higher than small businesses, because
every wrong action can ultimately lead to a public relations nightmare that can ruin their

War At The Best, Is Horrible, And This War Of Ours
David Leathers Professor Blanc US History 13 November 2014 Civil Warfare "War at the best, is terrible, and this war of ours, in its magnitude and
in its duration, is one of the most terrible" (Lincoln). This "war of ours" is the American Civil War 1861–1865. It is one of the most significant wars
ever fought in American History. Many Americans lost their lives, some defending freedom, and others defending the Union. The warfare was a
major contributor to the casualties suffered during this bloodbath. To fully understand this warfare, one must understand the individual factors
involved and how they affected the warfare. The five factors are: military strategy, worldview paradigm, weapons and supplies, terrain, and climate.
Military Strategy is important to understand because it is the way that warfare is carried out. A historian named Kelly Snell writes, "Old world
tactics and training were inefficient due to modern weaponry" (Snell). There was pressure for a transition to new military strategy because of the
new weapons. The tactics used before the civil war are often referred to as antebellum. Antebellum means "existing before a war" (Antebellum).
Advances in weaponry caused for a change of thought on how to approach warfare. "All of the military thinking of the day was influenced by
Napoleon" (Snell). This war therefore was set up for groundbreaking improvements in strategy. Heidler explains how the Union was trying preserve its
unity with the south, so in order to

War Is A Genocide And A Complete Atrocity
What is war? When I hear the word 'war ' I think of conflict, corruption and poverty. My family has so much history about war physically and
mentally. The types of war I would like to pursue in this personal essay are loss of a family members in the battle of cancer and war in Vietnam.
Whenever I encounter a conversation about war people instantly bring up the negativity. I am not judging people on their opinion on how they feel
that war is a genocide and a complete atrocity. I agree, but, it is not always about the physical wars around the war, what about mentality of people
and their families. We as people go through war everyday. Whether that is having a hard time waking up for work or class, losing a loved one, battling
an illness or... Show more content on Helpwriting.net ...
If I was that child in war I wouldn 't know what to do or even how I would feel. I surely wouldn 't even let my child be in a war. But, I know that
many parents in other countries have no choice that their children are being taken to war. I would never know how it feels to be a child at war with
the world. They will no longer know themselves or their homeland. In 2011, I loss my closest family member, my uncle, the most perfect father
figure. The call was devastating. He had been battling cancer all of his life. One year it was gone and then back again. He was going through a
war with his body, this illness. He was 47 when he passed. I never will understand why God will take the most joyous, heart felt, loving people. But
I could never question God. It was simply his time. Now who would I look up too? That was my war. Watching my Uncle Ernie have to go to
treatment after treatment was tiring not for only him but for me. When he was drained I felt drained, I fed from his energy. When my uncle passed I
felt my world was over. I couldn 't believe it, I didn 't want to believe it. His war was over and my war had just started. The Vietnam war drafting began
during the late 1960s. Three of my uncles were drafted in this war in their early twenties. I knew they were in the war but I didn 't they were in such
a well known war. They had explained to me that they did not know that they had been put in a lottery for the war. My Uncle Buckles had

The Things They Carried By Tim O ' Brien
In Tim O'Brien's, The Things They Carried, several stories depicted the emotional and psychological damages towards the American soldiers during
the Vietnam War. The Vietnam War taunted several soldiers after the forced draft and long war time memories. O'Brien presents the book as both a
war memoir and a personal autobiography retrospectively. His primary motive of reiterating and working through the flashback memories is to find
some meaning towards the Vietnam War. Working and reworking through the memories illuminates the raw conditions the American soldiers shared
together during the time period. O'Brien spends a lot of time elaborating on the weight of the things they carried to emphasize the physical and
emotional baring. Although, the physical items they carried across land during the war weighed a tremendous amount of weight nothing could
compare to the weight of the emotional baggage of what they had experienced and carried in their minds. Soldiers struggled coping with the loss of
their fellow soldiers and best friends. The situations they encountered were hard for them to comprehend most of the time. They didn't think they
deserved the situations, nor fair that the draft brought them there in the first place. Certain circumstances led them to even blame themselves for what
had happened. An example of one of the most attention grabbing deaths in, The Things They Carried, was that of Ted Lavender. Jimmy Cross,
lieutenant of the Alpha Company, finds himself

Geography : History And Geography
War is a timeless phenomenon that has shaped societies and cultures; war is greatly influenced by geography. History and geography are both
important when considering wars; history tells what events took place, but geography tells us the why, where, and how. One can study geography's
effects on war through geography's subtopics: physical, human, economic, and political geographies. For example, war strategies and methods are
geography based. Physical geography studies the terrain and landforms in the war–ridden area; these can be a disadvantage to individuals unknowing of
the area, and can be used to the advantage of the country being invaded. Human geography shows the relationship between the humans (soldiers and
civilians) and the land.
There is a great need for geographical knowledge, especially when considering war; if it was not important, The US Air Force Academy and West
Point would not study geography, and the government would not have a Department of Geography. Physical geography can affect war greatly–
regardless of the number of soldiers or the size of the weapons arsenal. From one point of view, a rough terrain and huge landmasses are detrimental;
if an army does not know how to decipher their way around them, they lose time and resources in a standstill. For the country on home terrain, this is a
huge advantage; living there gives them the advantage of knowing the land and how to maneuver with it. For this country, physical geography added a
natural

The Effects Of Music On The Revolutionary War
To deny the power of music is a waste of an excellent source, one important and extremely useful in the way we learn. Though some people would
look at music as a step forward in the progression of humanity, it is known to be a much stronger force; and for some, it really defines their
existence. Music is definitely a driving force in society: it has been in existence since the beginning of human race. The average human spends
many hours a day listening to music, whether it's taken as a main interest or just as something to satisfy us for the day. Music has and certainly had
a great effect on how we think and act, for all one knows, affecting our intelligence. Music served a very functional role in the Revolutionary War.
Songs were written and sang for different reasons. Mainly, they were used to help make people thrilled, emotional, make fun of the enemy, & forget
the terrible realities of war. During the American Civil War, music played a distinguished role on both sides of the conflict: the Union and the
Confederate. At the time, on the battlefield, a variety of instruments were being played to issue and lead marching orders and even, at times, to
simply boost the Sarkisyan 2 morale of a soldier. Music was a major diversion from the slaughtering and killing going on, helping the soldiers deal
with their homesickness and boredom. WWI had a major impact, not only on Europe, but on the world. The music during the time is also chaotic for
the most part, like the war

Research Paper On Guerrilla Marketing
As competitiveness between companies nowadays is every time more and more extended, brands need to search for ways to make it stand out among
the others. Guerilla marketing is one example of this standing out goal.
Guerrilla marketing was originally a marketing strategy in which low–cost, unconventional means were used in a localized fashion to draw attention to
an idea, product, or service. Today,guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working
to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.
The term "guerrilla marketing" is traced to guerrilla warfare, which employs atypical tactics to achieve an objective.
Guerrilla marketing was initially used by small and medium sized businesses, but it is increasingly being adopted by big business. This concept rises
from a promotion that relies on imagination rather than a big budget.
Why Guerilla Marketing? Marketing is such a huge topic, it has so many different utilities, but for me "guerilla" is the most interesting one. We can find
... Show more content on Helpwriting.net ...
The first chapter introduced the reader with the concept guerrilla marketing. After reading this chapter, the reader should have a clear understanding
about the background of the concept, the problem definition, the research purpose and the research questions. Also, an outline of the research is given.
The second chapter, emphasize on the theoretical framework of the research. Hereby, the concept guerrilla marketing and its effect on consumer
behavior will be explained in detail to create a profound understanding of the topic. The third chapter will present the research design and research
strategies that are used for the conduct of the research. The fourth chapter will provide the results of the research findings. The last chapter, will
present a conclusion and a critical review of the research, but also suggestions for further research.

The First Revolution By Rigoberta Menchu
Getting people to listen, to follow, to make a change, is one of the cornerstones of every history book you can find. Not only is this a part of
American history, but as we have learned the first four weeks of this class, it is global. Does a peaceful protest truly accomplish anything? Or is
force required to open people's eyes to the revolution that is beginning? We have been, in this class, exposed to two distinctly different tactics on
how to make a change in a country, how to accomplish a goal, and how to get people to support a cause against an injustice. The reasoning that this
is a huge deal, is the fact that both of these actions, or revolutions for the sake of this essay, were done in polar opposite ways. The first revolution
we were exposed to was a Guatemalan revolt, lead by Rigoberta Menchu. Menchu was a Guatemalan woman who saw a need for change in her
country, for reasons we will discuss further along. Menchu led her revolution through peaceful protests, and kindness. This peaceful protesting had
positives and negatives. The second revolution was a Cuban revolt, led by, Che Guevara. Guevara did not lead his revolution in the same was Menchu
did, he was a violent man, who led a violent protest that included numerous executions of people who did not stand up with him. This argument is an
important one because even still today protesting is happening, and understanding which ways work well, and what ways cause more harm than good
is a necessity for

The Rise Of Guerrilla Marketing And Effect On Small Business
The Rise of Guerrilla Marketing and the
Effect on Small Business
Anthony Campbell
Alabama State University
Abstract
Distinguished by an aggressive and non–traditional approach to promotion, guerrilla marketing shares the same goals as traditional advertising –
product or brand awareness growth – but does so in uniquely personal ways. Small businesses in particular stand to benefit from the opportunity to
communicate with consumers using a diverse set of methods and practices while working within a more restricted budget. While often hard to directly
quantify, guerrilla marketing has a myriad of benefits compared to more traditional vehicles, particularly as it evolves to encompass online and social
trends. The associated ... Show more content on Helpwriting.net ...
Jay Conrad Levinson (2007) was the first to directly apply these concepts to the business world with a method of promotion he publicized in 1984 as
guerrilla marketing. Strategists Ries and Trout (1986) quickly followed with their push to embrace analogies between the marketing and military world,
and subsequently the marketing warfare strategies movement was born.
Bach (2007) described the guerrilla marketing warfare strategy as potentially a major advantage small companies have over their larger marketplace
competition, with the ability to rapidly disseminate low–cost attacks by honing in on particular market niches and reaching them in previously unheard
of ways. He went on to describe unorthodox communication methods that relied on speed and flexibility not afforded to more established, traditional
forms of advertising (Bach, 2007). Prevot (2009) explained that the reliance on new approaches, such as the element of surprise within consumer's
lives, can be a more successful way of connecting with potential patrons and making an indelible impression. As companies, particularly small entities,
look for ways to position themselves against the constant tide of print, television and radio ads, the unique and low cost tactics of guerrilla marketing
stand as a way to differentiate themselves and expand their market share in the mind of engaged consumers.
Benefits to Small Business The

Role Of Indians In Colonial American History
One may believe that the information in one's history textbook is accurate, but this is not always the case. The definition of history is the study of past
events, "the branch of knowledge that records and analyzes past events", according the Merriam–Webster Dictionary. One may "regard the native
Americans–if we regard them at all–as exotic or pathetic footnotes to the main course of American history", according to Axtell. (Axtell, James.981)
One may believe this because of what textbooks say. When mentioning Indians, History textbooks often infer the Indians do "nothing, resist... [or make]
obstacles to the white settlement [and or] victims of oppression". The truth is the Indians play a huge part in American history regardless to ... Show
more content on Helpwriting.net ...
Especially since the British had become more experienced as well in Scotland at the time in counterinsurgent warfare. The Indians gave the colonist an
opponent to perhaps "train or practice" on along with gaining knowledge. The history of the colonial American fighting tactics would be undoubtedly
different without the Indians to introduce the new fighting strategy known as guerrilla warfare. It is possible this may have been helpful to the colonist
when they won the revolutionary war. (Axtell.994) Furthermore the economy would have been utterly different without the Indians in place when the
colonial Americans arrived. It is easy for one to see how the agriculture would have been similar but not the same without the Indians. Axtell stated that
the mainstay of colonial life would have been farming either for "family subsistence or for capitalist marketing and accumulation. Because of the
Indians existence before the Colonial Americas an extensive amount of land was cleared by the Indians which made the farming process somewhat
easier for the Colonial Americas. The Indians were able to clear to clear the grub and make "meadows and park– like woods by seasonal burning".
(Axtell.988) Because of the previous clearing work the Indians had done large corn fields and villages were formed. It was relatively easy for the
colonist to obtain clear Indian land by "trading a few fathoms of trading cloth, some

The protagonist, who is named Tim O'Brien, begins by describing an event that occurred in the middle of his Vietnam experience. "The Things They
Carried" catalogs the variety of things his fellow soldiers in the Alpha Company brought on their missions. Several of these things are intangible,
including guilt and fear, while others are specific physical objects, including matches, morphine, M–16 rifles, and M&M's candy. Tim O'Brien, the
narrator and protagonist of the collection of stories. O'Brien is a pacifist who rationalizes his participation in Vietnam by concluding that his feelings
of obligation toward his family and country are stronger influences than his own politics. When the war is over, he uses his ability to tell stories to
deal with his guilt and confusion over the atrocities he witnessed in Vietnam, including the death of several of his fellow soldiers and of aViet Cong
soldier by his own hand. Throughout the collection, the same characters reappear in various stories. The first member of the Alpha Company to die is
Ted Lavender, a "grunt," or low–ranking soldier, who deals with his anxiety about the war by taking tranquilizers and smoking marijuana."Whenever
he looked at the photographs, he thought of new things he should have done." (Chapter 1, pg. 5) Lavender is shot in the head on his way back from
going to the bathroom, and his superior, Lieutenant Jimmy Cross, blames himself for the tragedy. When Lavender is shot, Cross is distracting himself
with

Confusion in War
The war in Vietnam is without a doubt an outlier in comparison to every other U.S. war, specifically as the only war that the U.S. has ever lost.
Losing the war may have been a direct result of a draft that placed young men in Vietnam, many of whom had absolutely no personal goals other than
survival. This sets the scene for Going After Cacciato and its main character Paul Berlin. The book is told in the form of three stories. Sixteen chapters
are a narrative of the real war, focusing on the deaths of the men in Berlin's squadron, another ten chapters depict a single full night when Berlin decides
to take the whole watch rather than wake up one of his companions, and the other twenty chapters center on the squad's imaginative journey to... Show
The reality of the elaborate story Paul Berlin writes in his mind, is that he is deserting. First Berlin imagines him and his squad physically leaving
Vietnam. Berlin envisions them walking to Laos, through Mandalay, Delhi, and Tehran, all the way to France. They meet a vast array of people
from all over the world. It becomes clear that Berlin does not just dream about leaving, to him the story is a very active idea (Farrell 56). Yet despite
his constant attempts to rationalize this decision throughout the Cacciato narrative, Berlin is aware that the world considers what he is doing to be
wrong. Berlin's consciousness of the reality of his desertion is eventually manifested in the execution that he and his comrades nearly endure in
Tehran. The war has generated such confusion in Berlin that he cannot even imagine a "plausible, orderly exit from war" (Farrell 61). Even in his
imagination, Berlin is confused as to whether he is wrong to desert the war.
More importantly, by imagining a fantastic escape of Vietnam in pursuit of Cacciato, Berlin can actually temporarily elude the war. "Pretending,"
Berlin explains "was his best trick to forget the war" (O'Brien). He is totally unable to cope with the realities of Vietnam and as a result hides behind
his imagination hoping to one day wake up at the end of his tour (Freeman 190). Berlin pretends in many areas of his life at war: he pretends that the
M&Ms Doc Peret dispenses on the battlefield

Asymmetric Warfare Is An Inherently Relational Concept
The "asymmetry" in asymmetric warfare is an inherently relational concept. It refers to a relative dissimilarity between opponents' in battle, derived
from a difference in relational strength amid warring sides. This asymmetry has tended to be in terms of status and organization; means and resources,
goals and objectives; and strategies and tactics. The relationship between the belligerents in today's conflicts varies in many tactical, strategic and
operational levels, which has come to be perceived as changing warfare. This popular perception is that with the rise of asymmetric warfare,
conventional warfare had transformed from a customary and symmetric exercise into an irregular, avant–garde, asymmetric experience. In contrast to
this perspective, the main argument here is that asymmetric warfare is not a new genus of war that has "risen" in the twentieth century as a distinct
revolution in military affairs, but rather, asymmetric warfare is a perennial characteristic of warfare, or set of distinct conflict dynamics in warfare that
occasionally surface out of asymmetric strength between opponents in war.
At the foundation of this essay is a question calling for the analysis of "the rise of asymmetric warfare". However, after analyzing the history of
asymmetric warfare and the changes and behaviors that have taken place through this time – as this essay will do – my perspective is critical of the
assumption in the question that asymmetric warfare has 'risen'. Warfare, in

Conceptual Framework And Research Hypothesis Essay
Section II
CONCEPTUAL FRAMEWORK AND RESEARCH HYPOTHESIS
A division of baby businesses, meanwhile, begin it harder to plan for abrupt expenses. Aural the antecedent year, the assay revealed, 20 percent of the
baby businesses surveyed said they had advised shutting down, primarily because of abridgement of advance or cash–flow issues.
Those kinds of struggles had led 53 percent of those baby businesses to administer for allotment or acclaim curve over the accomplished 5 years
and added than one in four said they had approved loans assorted times. Yet, 20 percent of those applying over the accomplished 60 months appear
getting angry down, and 45 percent of those denied said they 'd been alone added than once. The a lot of arresting award was that about a fourth 23
percent of these businesses didn 't apperceive why they 'd been denied.
As a result, 26 percent of business owners abhorred hiring and amplification because, they said, they were balked with aggravating to admission funds.
Those clumsy to tap into another allotment sources angry to claimed affairs to awning costs and accumulate their businesses going, a convenance that
put them at abundant risk.
In addition, the abstraction bent that the endure time the baby business owners surveyed had bare funds, 62 percent had aloof claimed savings, 22
percent had acclimated business acclaim cards, 24 percent had acclimated their claimed acclaim cards and 10 percent had relied on ancestors and
friends. Alone 36 percent of

Imagine one day you receive a mail from the government that you been draft to go a war at a different country. How would you feel if you know that
purpose of this war is unreasonable in any senses? Angry, anxious or even confused. Vietnam War was "a personal failure on a national scale"
(Hochgesang). There are many videos, documents and movies about the Vietnam War that show different angles of the Vietnam veterans' experience
and how the war really changes their life. In "The Things They Carried" written by Tim O'Brien, he argues about how the Vietnam War affect the
soldiers in many ways, not only physically, but more important is the psychological effects before, during and after the war. During the Vietnam War,
these soldiers has shed their blood and sacrificed their future for their homeland, but their government, their society and their families alienates and
forsakes them. Unlike any other wars happened throughout the history of America, the reason for United States to get involve in the Vietnam War is to
stop the spread of communism, a very simple but also very unreasonable. Instead of volunteer, the majority of the soldiers in Vietnam War were
drafted without any prior notice. Hence, before going to war, the soldiers find themselves having a difficult time of trying to seek for a reasonable
purpose of going to war. Some people try to escape from the drafting process and stay home or continue their education. Other people, who actually go
to war say "'I just want

Guerrilla Marketing : A Startup 's Phenomenon
USW, Atrium
University of
South Wales
Guerrilla Marketing:
A startup's phenomenon
Kyle Sowden
14023601
BA(Hons) Advertising Design
G107728 – Critical Paper
Introduction
One reason many startups fail is poor marketing. Due to minimal finances, startups are restricted from using a lot of traditional marketing methods that
are often associated with high costs.
An alternative strategy that does not require expensive financial resources and can help a company shine through the countless number of competing
campaigns is guerrilla marketing.
But is guerrilla marketing the only answer for start–ups?
The aim of this dissertation is to contribute to the research on the phenomenon that is guerrilla marketing and answer the following: What is guerrilla
marketing and is it the only answer for start–ups?
In order to answer this effectively, we must first understand what guerrilla marketing is. The work of Jay Conrad Levinson will be used as the
foundation for this paper as he is widely considered the godfather of guerrilla marketing, after first coining the term in his 1984 book 'Guerrilla
Advertising'. Other sources will then also used to create an unbiased understanding in addition of guerrilla marketing and the theory surrounding it.

A multiple case study exploring three unconventional campaigns from three different companies is used as a basis for
Main Body
"People that spread ideas, regardless of what those ideas are, win." It is not what is offered that's

The Things They Carried is an autobiographical novel written by Tim O'Brien that details his time as a soldier in the Vietnam War. Considered to be
"the best work of fiction ever written about Vietnam, some even think it is the best about war," (Greenya 1). The stories that are contained within the
novel talk about themes such as loss, burdens, and the horrifying truths of the Vietnam War, the first war to take place during a more 'modern' era, as
the tragedies of the war could be broadcasted through television. Much like many soldiers that fought in the war, Tim O'Brien was forced to face
through many tragedies. Due to this, the book is used to preserve those who have died in Tim O'Brien's life. The two chapters within The Things
They Carried develop the importance of O'Brien's coping mechanism. In The Little Brown Reader, 'Snapshot: Lost Lives of Women' by Amy Tan
contains a similar structure to the two chapters of O'Brien's novel. I believe that Tim O'Brien's The Things They Carried is similar to Amy Tan's
'Snapshot: Lost Lives of Women in the structure detailing the past and the idea of keeping people's lives preserved through the art of storytelling,
O'Brien's last two chapters are essential in showing this similarity.
People often carry mementos as a sense of comfort or in order to remind themselves of something in the past, in the case of the men of Alpha Company
the things that they carry is a sense of who they are. Tim O'Brien starts the beginning of the novel with

Counterinsurgency Warfare And Special Operations Studies...
An Historical Analysis: Unconventional Tactics Against Civilians in Afghanistan
This open source report, prepared by the Program on Irregular Warfare and Special Operations Studies Program Manager Susan Stipanovich, aims to
detail an historical analysis of the Taliban and Al Qaeda using unconventional warfare against civilians in Afghanistan.
Introduction
Unconventional Warfare
Unconventional warfare is defined as "activities to enable a resistance or insurgency to coerce, disrupt or overthrow a government or occupying power
through or with an underground, auxiliary and [or] guerrilla force in a denied area." It includes, but is not limited to, guerrilla warfare, subversion,
sabotage, intelligence activities, and unconventional ... Show more content on Helpwriting.net ...
In several public letters, the Taliban has outlined their definition of civilian as "those who are in no way involved in fighting: the white bearded
people, women, children and common people who live an ordinary life". In this report, "civilians" is used to describe any person who is not
actively engaged in fighting during a war. Events in which civilians were killed in person by Al Qaeda or Taliban forces by direct gunfire, hanging,
beheading, or individual suicide attack in person are outlined in the following pages. We have chosen not to focus on improvised explosive devices,
vehicle bombs, or rocket fire due to their relatively indiscriminate nature.
Islamic Ethics of War
The Islamic tradition of jihad (just war) explicitly respects noncombatant immunity. The foundation for jus in bello (conduct within war) was set by
Muhammad's successor, the first caliph, Abu Bakr, when he gave the Islamic 'ten commands'. He very succinctly said: "do not kill children or old
men, or women." Deference for civilians in war is also supported by the Koran which says: "fight in God's cause against those who wage war
against you, but do not transgress limits, for God loves not the transgressors." (2:190) The loophole that some Muslim extremists, including al Qaeda,
have used to exploit Islam as a cover to kill noncombatants has been the "sword" verses of the Koran. The most famous sword verse is:

Examples Of Guerrilla Marketing
Guerrilla Marketing is an advertising strategy that focuses on low–cost unconventional marketing tactics to yield results. The term guerrilla marketing
was coined by Jay Conrad Levinson in 1984 in his book 'Guerrilla Advertising'. The term was inspired by guerrilla warfare which became popular
during the Peninsular War, when the Spanish people rose against the Napoleonic troops and fought against a highly superior army using the guerrilla
strategy. The term "guerrilla" was used in English as early as 1809, to describe the fighters (e.g., "The town was taken by the guerrillas"), and also (as
in Spanish) to denote a group or band of such fighters.
Guerrilla warfare tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort
of tactics in the marketing industry. Guerrilla marketing originally was a concept aimed towards small businesses with a small budget, but this didn't
stop big businesses from adopting the same ideology.
One of the most famous examples of guerrilla marketing is The, Blair Witch Project. The Blair Witch Project is a 1999 American psychological
horror film that was produced by five graduates of the University of Central Florida Film Program with a minimal budget and a camera. The two set up
an internet campaign to ... Show more content on Helpwriting.net ...
Using static paper "stickers," motorists were fooled into thinking their cars had been scratched. But the sticker is really an ad for the insurance
company. The agency didn't stop there. It put videos of tricked drivers online and offered stickers to viewers so they could fool their friends. The
stickers ran out after two days as the public willingly spread the message across the Netherlands, which, as we all know, is pretty much the Holy Grail
of any marketing

Analysis of The Things They Carried
Usually when someone is murdered, people expect the murderer to feel culpable. This though, is not the case in war. When in war, a soldier is taught
that the enemy deserves to die, for no other reason than that they are the nation's enemy. When Tim O'Brien kills a man during the Vietnam War, he is
shocked that the man is not the buff, wicked, and terrifying enemy he was expecting. This realization overwhelms him in guilt. O'Brien's guilt has him
so fixated on the life of his victim that his own presence in the story–as protagonist and narrator–fades to the black. Since he doesn't use the first person
to explain his guilt and confusion, he negotiates his feelings by operating in fantasy–by imagining an entire life for his victim, from his... Show more
content on Helpwriting.net ...
But with the same fantasy, he also tortures himself, by imagining exactly why the man's death might be such a horrible tragedy. O'Brien feeds his
guilt by imagining that the man he killed was in the prime of his life. By imagining that the man he killed wrote romantic poems in his journal and
had fallen in love with a classmate whom he married before he enlisted as a common rifleman, O'Brien can more easily identify with his victim and
understand the terrible nature of the killing. When describing the life of the man he killed O'Brien starts every sentence with the word "He" as if to
make it clear that even though the man and O'Brien were similar, it was still the man's life that was ended not O'Brien's. Also by continuously using
"He" O'Brien tries to separate himself from the man–to make him the enemy–but in the end he fails. O'Brien can't justify what he did because the
realization that the man was just a regular man shatters his idea of the Vietnamese deserving the violence. The futile comments and half–hearted
attempts of comfort made by the other soldiers along with the conspicuous silence demonstrate that nothing can erase the harsh reality of what has
occurred. Azar's pitiless offers of congratulations and his comparisons of the dead boy to "oatmeal", and "Rice Krispies" ignore the painful

World War II And The Korean War
Modern warfare is warfare using the concepts, methods, and military technology that have come into use during and after World War II and the Korean
War.[citation needed] The concepts and methods have assumed more complex forms of the 19th– and early–20th–century antecedents, largely due to
the widespread use of highly advanced information technology, and combatants must modernize constantly to preserve their battle worthiness.[1]
Although total war was thought to be the form of international conflicts from the experience of the French Revolutionary Wars to World War II, the
term no longer describes warfare in which a belligerent use all of its resources to destroy the enemy 's organized ability to engage in war. The
practice of total war which had been in use for over a century, as a form of war policy, has been changed dramatically with greater awareness of
tactical, operational, and strategic battle information.
War in modern times has been the inclusion of civilians and civilian infrastructure as targets in destroying the enemy 's ability to engage in
war.[disputed – discuss] The targeting of civilians developed from two distinct theories.[citation needed] The first theory was that if enough civilians
were killed, factories could not function. The second theory was that if civilians were killed, the enemy would be so demoralized that it would have
no ability to wage further war.[citation needed] However, UNICEF reports that civilian fatalities are down from 20 percent

Questions On Strategic Alliance And The Assurance Of...
Strategic alliance is an assertion between at least two associations to collaborate in a particular business action, so that every advantage from the
qualities of the other, and increases upper hand. The development of key unions has been viewed as a reaction to globalization and expanding
instability and many–sided quality in the business environment. Key unions include the sharing of information and skill between accomplices and in
addition the decrease of hazard and expenses in ranges, for example, associations with providers and the advancement of new items and innovations.
A key organization together is here and there compared with a joint wander, yet collusion may include competitors, and for the most part has a
shorter life expectancy. Vital organization is a firmly related idea. This article breaks down meaning of key union, its advantages, sorts, procedure of
arrangement, and gives a couple cases investigations of vital organizations together. This paper tries to combine the degree and part of advertising
capacities in the assurance of adequacy of key partnerships. A few recommendations from a promoting perspective concerning the investigation of
organization together process are detailed. On the premise of the recommendations, a system is created for future research. Table: The factors leading
to alliances (Source: adapted from Harbison and Pekar, 1998) 1970's1980's1990's Product performancesPositions In factorsCapabilities Produce using
the most recent

Example Of Guerrilla Marketing
According to Baltes and Leibing in their 2008 journal 'Guerrilla marketing for information services', the term Guerrilla Marketing describes
"unconventional marketing strategies with which to achieve significant effects – with a fraction of the budget of "traditional" marketing campaigns''.
It is essentially a low–cost advertising strategy employed by business' which aims to attract a lot of attention from the public.
The term 'Guerrilla Marketing'was first used by the author Jay Conrad in 1984 in his book 'Guerrilla Advertising'. His inspiration was taken from the
term 'Guerrilla Warfare', used to describe both shocking and effective tactics in war such as ambushes and raids. Much like Guerrilla Warfare, Guerrilla
Marketing intends to catch ... Show more content on Helpwriting.net ...
In order to celebrate their 30th birthday, the Swedish furniture company set up rows of one of their best sellers, the 'Billy' unit, in a bright red colour,
along the sands of Bondi Beach for one day. Visitors to the beach were able to discover new reading material which they could then bring home in
exchange for the books they brought with them. '. This was an excellent stunt on behalf of the marketing team in Ikea as it attracted a vast amount of
attention on social media and also raised a huge amount of money for The Australian Literacy and Numeracy Foundation'
Section 2: Identification and evaluation of key issues and developments
Guerrilla Marketing can be fitting for small business with little money for advertising who reach to reach a large audience or established business'
bringing out new products. For example, Guerrilla Marketing was used in the launch of Kopparberg Fruit Lager in June of this year, where the
company hired street artist Will Vibes to create "an anamorphic art instillation" in Shoreditch, London, an area well known for its murals and creative
street art. This stunt was carried out to challenge consumer's perspective of Kopparberg
The idea behind this stunt was to challenge what they see on the ground compared to what they see when they look at the Kopparberg

During the mid 1950's, the Vietnam War turned to be the modern pinnacle for battles resulting in the deaths of 58,000 American soldiers and millions
of Vietnamese death. It saw the viable destruction of modern technology such as the newly fashioned M–16 rifle and the Apache, a helicopter made for
mass destruction. For the soldiers experiencing Vietnam, it was truly an experience which would shape their hearts and minds forever. As
evidenced in Tim O' Brien's The Things They Carried, The Vietnam War was an emotional tremor for the soldiers as they experienced deaths and
created legendary tales which would define their lives, as well as future generations indefinitely. American soldiers who participated in the
Vietnam War came into the war as young men experienced deaths of their loved ones and seeked escapism to cope with it. "From deep fear to a
lack of trust, the death of loved ones presents the harboring of a constant remembrance of Vietnam and it's cruelties" many years after the war
(Kaplan 1). The Vietnam soldiers faced unique were severely impacted by the death of their fellow soldiers dying. For example, the death of Kiowa
still haunts Lieutenant Cross's mind and it will always replay back when he wonders if he could have saved Kiowa or not. "More than 50 percent of
troops engaged in active disobedience", much politically motivated (Bahr 2). The soldiers experience discontent for the war although many of the
soldiers don't seem particularly political.

The Tenet Of Guerilla Warfare
The first tenet of guerilla warfare is to disregard the strategies that typically define conflicts. Disposing of these tactics, and thinking in a lateral
direction, can afford a tactical advantage over a more cumbersome and habitual foe. This competitive advantage can often mean the difference between
victory and defeat, and can be necessary to establish dominance within the area of conflict. Jay Conrad Levinson (2007) was the first to directly apply
these concepts to the business world with a method of promotion he publicized in 1984 as guerilla marketing. Strategists Ries and Trout (1986) quickly
followed with their push to embrace analogies between the marketing and military world, and subsequently the marketing warfare strategies ... Show
Benefits to Small Business The Bolton Committee (1971) sought to define small enterprise by the following criteria: they own a small market share,
are managed by owners or co owners and operate independently of any large firm (as cited in Bach, 2007, p.15). Bach (2007) concluded that, in an
effort to survive against the influence of larger businesses with their expanded budgets and reach, these small businesses must rely on their ability to
innovate and segment the market. These enterprises are critical for employing workers across the job market and further spurning competitiveness
(Bach, 2007). Gruber (2004) noted that, in addition to limited financial resources, small and new businesses are often restricted by the uncertainty of
market predictability and marketing planning. Doyle's research surmised that due to these externalities the process of building credibility and
establishing competitive advantage – regarded as one of the most important determinants in early success – could most effectively be achieved through
unconventional means (as cited in Gruber, 2004, p.188). This entirely different approach, in which large ad budgets don't exist, has numerous benefits.
Low Cost The most

"My life is storytelling. I believe in stories, in their incredible power to keep people alive, to keep the living alive, and the dead." Tim O'Brien's
novel, The Things They Carried, was filled with embellished stories and memories of war veterans. O'Brien's reasoning for writing that particular
book was because he believed that while a memory can die with a person, written words are forever set in stone. In his book, War was every one of
the soldier's enemy; It did not matter which side they fought on. War took men physically and mentally. O'Brien displayed how war stories were
based on a certain soldier's experiences, morals, and personality; Readers never truly knew fact from fiction. O'Brien's intended audience were readers
who were... Show more content on Helpwriting.net ...
He chose war and went home. "I feared war, yes, but I also feared exile"(O'Brien 42). O'Brien considered himself a coward because he chose war, but
above all, he feared that his family would dishonor him. He was embarrassed not to go to war and ended up putting others' morals before his own.
In addition to the theme of morality found in "Rainy River", it is also noticeable in the chapter "Church". During the war, O'Brien's unit had just
come across a pagoda, a buddhist temple, and a pair of monks who lived there. The monks invited them to set up camp and helped the soldiers with
water, cleaning guns, and more. Henry Dobbins chatted with Kiowa about joining the monks when the war was over, because he believed in the
friendliness of religion by being amiable and helping others. Both exchanged words about what religion meant to them and Kiowa stated that he had
always been religious and enjoyed the comfort and silence of being inside a church. "Setting up here," he says, "It's wrong. I don't care what, it's still
a church"(O'Brien 116). Kiowa did not believe in setting up the unit's base operations inside of a holy place. Growing up religious, Kiowa's morals
impacted his decisions and opinions made in war.
Similar to the theme of morality, O'Brien discusses storytelling and memory in the chapter "Sweetheart of the Song Tra Bong." Rat Kiley told the
story of a man named Mark Foisse who flew his girl, Mary Anne, to visit him in Vietnam. The

The Impact Of Marketing On The Marketing Field
Over the years, there has been an absolute change in innovation in the marketing field. The first change that has been extremely significant was the
development of electronic computers. John Atanasoff and Clifford Berry first invented the electronic computer in 1940. The two were graduate
students at the Iowa State College. They were both trying to come up with a method to solve linear equations. In 1942, the first television advertising
was recorded. A very big and important part ofmarketing is advertising. This was a major groundbreaking way to advertise to individual's homes. In the
1970's e–commerce was invented. E–commerce is the organized buying and selling of goods and services using an automated electronic transactions
using the ... Show more content on Helpwriting.net ...
Successes and Failures
John Atanasoff and Clifford Berry's creative and innovative idea led to many of today's technology– including our own personal computer. The
creation of electronic computer's changed the marketers advertise and sell their products. This innovation was definitely a success in terms of
creative influence. (Stansifer) Television advertising targets a very specific audience. This was a very effective way to advertising until a few years
ago. Now with the ability to record shows and watch it later, a lot of television viewers are skipping through the advertisements. It is still a very
successful way to advertise – however, as the technology world is improving this way to advertise might not be as effective anymore due to the ability
to skip those television advertisements. The guerrilla marketing strategy changed the way companies advertise to a larger audience – this advertising
style uses high energy and imagination. The main purpose of it is to take the consumer by surprise, to make them talk about something or remember
the advertisement. Guerrilla marketing is extremely successful in the marketing world. Advertising agencies can target massive audiences and not
break their bank account at the same time. Spam advertisement was a creative innovation, but not a very effective one – making it into a failure. It is
not only annoying to consumers but it could also be potentially dangerous. Spam emails could be

The Warfare Of The Soviet Union
The United States utilizing its networks to destabilize the Soviet Union as a regional hegemon, it supported a an Islamic fundamentalist group named
the Taliban, and along with weapon support and logistics. As well as discussing the various guerilla tactics utilized and discussed by the class through
the readings such as Mao Zedong. I will also elaborate on the success and the dependency of the various guerilla tactics used and how fundamental it
was in their victory against a conventional army (Soviet Union), and the outcome would not have. As well as the success of the conflict only through
its reliance on foreign aid, as well as the major influence of external actors from the United States, and other gulf countries, this in fact was colossal in
the success of the conflict. The examination of these primitive as well as effective asymmetrical forms of warfare were pivotal to the success.
Through the use of my resources I will use the book "On Guerilla Warfare" as well as to explain the successful tactics of the Taliban, and how important
the tactics explained in this book were monumental to the movements success. Also I will use a story dubbed, resources which describe the methods
that other sovereign countries used to utilize support and ultimately proved affective in ending the conflict.
I will examine the progress and elements from its beginning and how it was able to be successful in the following years. And what proved fundamental
to its success as non–conventional

The Revolutionary Armed Forces Of Colombia
The Revolutionary Armed Forces of Colombia The Revolutionary Armed Forces of Columbia, otherwise known as FARC (Fuerzas Armadas
Revolucionarias de Colombia) was originally established in 1964 from a fractioned group of the Columbian Communist Party. It was formed during
a war between the political parties that consisted of liberals and conservatives. After the Violence aka "La Violencia" which left around 200,000
people dead over a 15 year span many peasants fled their homes including one Manuel Marulanda Velez real name Pedro Antonio Marin (Molano, A.,
2000). He was part of the liberals but joined the communist party after they had started forming militia groups known as "self–defense" units. Manuel
Marulanda Velez was attracted to this... Show more content on Helpwriting.net ...
Literary estimates show that FARC was responsible for the trade of nearly $2 million per day in drug trafficking. Money and political strength were
near the heart of the groups' daily functions. The finance of terrorism is also where the vulnerability in their maintenance lives. As described by
Roberge (2013), "Financing terrorism's main conclusion, which is more implicit than explicit, is that while combating terrorism financing is important
to diminishing a terrorist group's capacity to inflict harm, it is only one instrument among many with which to target organizations" (p.407). Through
land rights, political participation, or economic reform, Columbia would work diligently to bring an end to a battle in 2014. Negotiations for peace
began in 2012. It was believed that FARC was responsible for the kidnapping of a Columbian senator from his aircraft followed by a mortar attack on
the Presidential Palace 6 months later. FARC had been labeled as the oldest, largest, most capable and best equipped insurgency group. Fears mounted
that, without peace negotiations, civilian casualties would outweigh any attempts at casual negotiation. Unilateral cease fires were unsuccessful. The
only means of Columbian efforts was to being attacks that would challenge and eliminate monetary power and members within authoritarian roles.
Efforts were quickly noted. As described by Kan (2014), "Treasury

Analysis Of Tim O ' Brien 's ' The Things They Carried '
There were many things the soldiers carried with them during the Vietnam War. They carried guns and ammo, rations and canteens, and things
necessary for survival. The soldiers also carried letters, photographs and land of Vietnam itself. Tim O'Brien tells of this in The Things They Carried, a
book detailing the lives of the soldiers in Vietnam through the things the men carried with them. Not everything the men carried was physical,
however. The soldiers carried ghosts, memories, and burdens. Everyone carried something that shaped who they were. Above all else, however, all of
the soldiers carried the themes of love and war, fact and fiction, and individuals versus the collective. When thinking of war, love isn't often the first
word one ... Show more content on Helpwriting.net ...
In regards to Cross after the death of Lavender, it is stated, "He felt shame. He hated himself. He had loved Martha more than his men, and as a
consequence, Lavender was now dead..." (O'Brien 16). This shows the problems the men faced when trying to balance love and war. Another
example of the divisive coexistence of love and war can be seen in the story of Mark Fossie and his girlfriend Mary Anne, who came to Vietnam to
be with him. When Mary Anne arrived in Vietnam, she was young and innocent. She quickly took a fascination with the war, however, and joined in
the fighting. This vastly changed her as a person, much to the dismay of Mark. It is stated in the book, "'The girl joined the zoo. One more animal–end
of story.'" (O'Brien 107) This is capitalized upon when Mary Anne came back from a night of patrol with a necklace of human tongues around her
neck. Though Mark and Mary Anne were set to be married at one point, Mary Anne eventually disappeared into the night becoming more of a legend
than anyone's fiancГ©e with war winning out over love once again.
The war also blurred the lines between fact and fiction for the soldiers. One such example can be seen in the actions of the men. While they woke up
every day terrified of meeting their demise, they carried themselves with dignity and acted as if nothing bothered them, not because they were truly
fearless, but rather

Queen Nanny Of The Windward Maroons
Queen Nanny of the Windward Maroons, has been overlooked by historians, who limited their focus to only the male figures in Maroons History. Due
to her being overlooked factual information is unclear and her history was handed down thorough folklore. However, amongst the Maroons
themselves, Queen Nanny also known as Obeah Woman Nanny and Granny Nanny, is held in the highest honor. Back in the 17th to 18th century,
Nanny was a leader of the Rebellious group of black people called Maroons (people living on mountaintops) due to their style of living in the hilly
mountain tops from the Ashanti Tribe of West Africa, now called Ghana. She led the war between the Winward Maroon's and The British in the First
Maroon War. Though, not originally from Jamaican, but brought to Jamaica during the time ofslavery, she never received her freedom legally until a
treaty was reached between the Maroons and the British. Nanny became, known for her organized plans to keep and free the Maroons along with
other tribal African from slavery. This led to the freedom of also most 1000 slaves remaining free during the time of slavery in history. During the Era,
women are seen as second–class citizens and slaves having no say but Granny Nanny's leadership skills empowered her to break many barriers and
create a name for herself as studied in Organization Leadership.
Smith, 2
The Background History of Queen Nanny
What was slavery like in Jamaica
There are two types of African slaves

Business Strategy Of Small Business
Introduction
Small business can be kept up by individual or accessories by putting their shares in an association. The capital for little endeavors is not high to
accomplish wide edges in the business segment. At the point when appeared differently in relation to medium scale and significant scalebusiness
financing, little scale business needs to oblige its business operations inside the limited measure of capital. Proprietor of little ventures conceives
that it 's difficult to manage regular operations of business and customers demand due to confined capacity of the association to perform the
advantages for its operations. In any case, solid business technique makes the association prepared to give secure premises to bolster the association
in the business division and perform a forceful edge over others. In this paper, we consider the little association course of action for a pastry parlor
and make a graph of the budgetary game plan for the new association. This paper will in like manner inspect the guerrilla promoting technique for the
tries and the most appropriate territory for the second store. The paper contains a design of a course of action for securing commitment financing hot
spots for a brief minute store in order to accomplish positive results
Financial Plan
Family Restaurant and Lounge budgetary model relies on upon a business thought to "Get prepared for the Worst, however oversee for the most part
profitable." We have moved nearer the cash related course of

Tim O ' Brien 's ' The Man I Killed '
In the twenty years following the Vietnam War, Tim O'Brien failed to share any stories from his experiences in Vietnam. Finally he decided to write a
book that he titled, The Things They Carried, in 1990 where he details all of the struggles he experienced after being drafted into the Vietnam War. In
chapter twelve, "The Man I Killed," O'Brien details Tim's uncertainty after killing his first Viet Cong soldier. As the soldier lay on the ground
physically destroyed by a grenade that once resided in Tim's hand, Tim could not look away from him. He felt that this soldier could have been his
friend if it was not for the war, for which the reasons were ambiguous. As he knelt beside the body, he mentally eulogized the man for his life
accomplishments. Even though Tim had never met this man prior to that moment, he was able to take his own life experiences and project them into
the life of the deceased. Tim says of the man, "He imagined covering his head and lying in a deep hole and closing his eyes and not moving until the
war was over. He had no stomach for violence. He loved mathematics" ("Killed" 801) which paralleled Tim's feelings after being drafted into the war.
O'Brien did not understand the political reasons that the United States had entered the Vietnam War, and he did not want to come home in a body bag
from a war that he did not believe in. In chapter four, "On the Rainy River," of his novel he shares this ambiguity by writing, "certain blood was being
shed for

Village Surf Shoppe
Village Surf Shoppe management wants to create a new market with inland consumers that are willing to travel to the coast on regular basis. This
would help create sales and new potential customers. Our goal is to increase sales by 20% with our campaign. The advertising objective is to create
awareness of Village Surf Shoppe throughout California inland and increase sales on coastline.
The campaigns' target market ranges from ages 18 – 24 both men and women who are pursuing active lifestyle while attending college. Our market
includes extreme sports enthusiasts with great athletic ability to pursue their passion. They are outdoor lovers, mainly interested in summer sports
activities. Free spirits and passions for surfing is a must. Our target market generally lives of low income, but that does not matter because the lower the
income the more passion and talent out there. The campaign will take place in California cities; Sacramento, Fresno and Bakersfield.
Our first target market for this campaign will be Sacramento, California. The city of Sacramento has an estimated population of 485,199 in 2014. Out
of this number we found that 103,622 are currently enrolled in a college in the city of Sacramento. With this campaign we want to have a reach of
60% of the college students. This means that our total reach for ... Show more content on Helpwriting.net ...
Video can be between 3–15 seconds. It is important to choose content wisely. Unlike the Instagram carousel which showcased products, video will
showcase the fun. The short video clips will include social aspect of being a surfer and an videos of real–people surfers. Village Surf Shoppe will
announce a contest via carousel for those who will hashtag "surfsup", the video will be re–posted to an actual Village Surf Shoppe official Instagram
page, which will drive engagement. Video scheduling is planned to be on days when there is no carousel, therefore Tuesday's and Friday's. Both will
be scheduled at

Guerilla Marketing
Guerilla Marketing
Guerilla marketing aims to achieve traditional marketing and advertising goals such as exposure, frequency, awareness and reaching out to consumers
but by employing unconventional methods. The strategy of guerilla marketing is to target small and specialized customer groups in such a way that
bigger companies would not find it worthwhile to retaliate. The word В‘guerilla' stems from the concept of В‘guerilla' warfare, which is a tactic
whereby infantry divisions wait for their enemy and attack them by surprise instead of approaching the enemy line lacking subtlety and having little
regard for fatality. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. ... Show more
A redundant but successful tactic is В‘stickering' (Fig. 4), small independent businesses will order stickers in bulk and post them anywhere and
everywhere in hopes that their brand or logo will become recognizable to the public. This technique is quite inexpensive and defiantly promotes
brand awareness but there are some set backs as well, В‘stickering' is a fairly time consuming process, there are some legal implications depending
where you are posting the stickers but more importantly you have no way of targeting a group or a defined market because you have know idea who
will walk past the sticker.
An unconventional approach, if you have the means to do so is a large graffiti art advertisement (Fig. 5). This would work if you owned property and
were permitted by city by–laws to paint the side of the building. This would be an inexpensive tactic because you could hire art students or any
aspiring artist who would be more than thrilled to have their work displayed. This would be considered a guerilla–style strategy because other, larger
businesses would be discouraged from retaliating to this approach because they have many other means of advertising and this one would simply be
over–looked. Furthermore, this tactic would be able to target a specific group as the art work would primarily attract the attention of a younger
audience, this of course would only be beneficial if your product or service was

Analysis Of ' The Sniper ' By Liam O ' Flaherty
Throughout history, there have been countless intelligent and marvelous novelists. Shakespeare, Stephen King, and Mark Twain are all examples of
these outstanding writers. One would be wise to include the Irish novelist Liam O'Flaherty in this list. Joseph Burger (1984) describes Liam
O'Flaherty as a key figure in the Irish Renaissance. His stories, such as "Return of the Brute" and "The Informer," generally include the theme of war.
O'Flaherty has served in Ireland's armed forces, which gives him experience on the topic of war. He typically relates his stories' settings to Ireland and
its people. This is reasonable, for he was born and raised in Ireland and served in Ireland's military. One of his more renowned fables, which... Show
Ireland was divided between two sides of political views, and citizens fought for the stance they supported. The war not only divided the country, but
it divided families as well. Soldiers were forced to murder their friends, neighbors, and siblings. Senseless acts similar to these are not caused by
personal hatred, but rather by political disputes. The Republican sniper did not murder his brother as a result of personal reasons; he murdered his
brother simply based upon political views. O'Flaherty is trying to demonstrate that society can force brothers to murder each other based on disputes
that are not theirs. This short story is an excellent example of O'Flaherty's style of writing. Throughout the tale, the reader is presented with many
themes. One of the most evident themes that is that war is not partial to a group. An example of this theme in the story occurs when the Republican
sniper is forced to slaughter several individuals in order to survive. These characters include a hostile gunner, an elderly female messenger, and the
enemy sniper. O'Flaherty shows that the Republican sniper does not hesitate to end the lives of these people, for he must survive. Society observes this
on a daily basis. Soldiers must neutralize any threats that stand in the way of their objective. They are instructed to terminate anyone who poses an
issue to them or their mission. It does not matter what form these threats are in––women, children, or

1.On my honor as a lady, I have read the entirety of The Things They Carried by Tim O'Brien.
2.Many character's develop throughout O'Brien's novel, but there is a chapter dedicated to the entire development of Mary Anne Bell and the extreme
effects the war had on her. Although Mary Anne is not involved in any other piece of the novel, she is a perfect example of the effects of war on
individuals– which are an important aspect of The Things They Carried.
Throughout the chapter titled "Sweetheart of the Song Tra Bong", Rat Kiley tells the story of how a fellow medic, Mark Fossie, flies his teenage
girlfriend into Chu Lai from Cleveland. As a welcome, pretty addition to the medics, Mary Anne charms the entire base and keeps moral... Show more
She falls "into a restless gloom, sitting off by herself at the edge of the perimeter. ... she [seems] to disappear inside herself" (105) and eventually
disappears physically, too, along with the Green Berets.
Mary Anne's sudden changes in demeanor, presence, and her rigor to learn about the war are highly characteristic of the effects of war. She manages
to stay happy and curious about the world, but through her exposure to primal culture she's become harder, more in tune with her primitive side. The
last time Mary Anne is seen, she is found in a hootch surrounded by dead animals and villagers, wearing "a necklace of human tongues" (110). She
goes on to explain her attachment to the war and its macabre attributes and explains that in Vietnam she knows "exactly who she is. You can't feel like
that anywhere else" (111). Throughout the chapter, we see the sweetheart of the medics become the sweetheart of the war itself. Vietnam changes her,
only leaving behind the dedication of the high school girl Rat Kiley first spoke of.
3."What stories can do, I guess, is make things present.
I can look at things I never looked at. I can attach faces to grief and love and pity and God. I can be brave. I can make myself feel again." (180)
This passage comments on the validity of O'Brien's stories

A Comparison Of The American And Vietnam Revolutionary...
H502 HISTORY OF INSURGENCY:
A COMPARISON OF THE AMERICAN AND VIETNAM REVOLUTIONARY WARS AND THE USE OF INSERGENCY
CW4 Joseph, Stephen E
WOSSE: 16–006B
26 September 2016
Table of Contents
A Nation for Change1
A Revolutionary War1
Liberating a Revolutionary War4
BIBLIOGRAPHY6
A Nation for Change
No one person wakes in the morning and decides to tackle years of institutional rule without thinking certain doom, discomfort, or in some cases, death.
Citizens living during the times within the United States (1775 – 1784) and Vietnam (1955 – 1975) decided to fight as one voice, for a cause they
believed and shared together. This unified voice, the will of the people, started as a single voice. Soon there were many voices with the same cry, to
push out policies, ideals, and laws that were not their own. Peaceful talks, debates, or discussions did not work, soon there was no other means but the
violence to break the will to continue.
The revolutionary wars were the violent means to which tactics used, was used as "a form of warfare [that is] uniquely adapted to undermine the
efforts of new and poor countries to maintain the freedom that they have finally achieved". President Kennedy spoke those words in 1962, the height
of the Vietnam War, and reaffirms the will of the people to that of the American people during its Revolutionary War; the will for independence
prevailed during trying times of offensive and defensive phases of war.
A Revolutionary

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