SWAGAT PADHAN MNNIT Allahabad

1. Apple Inc.
INTRODUCING NEW MARKET OFFERINGS

2. An Introduction:-

3. Apple Inc. multinational technology company
headquartered in Cupertino, California.
Sells consumer electronics, computer software, and online
services.
founded by Steve Jobs,
Steve Wozniak,
Ronald Wayne in April 1976.
498 retail stores in 22 countries as of July 2017.

4. BRAND
MANTRA
“Smart- Technologic- Listen to Music”

5. BRAND POSITIONING

6. Evolution…

7. What makes a Brand, “THE
Brand”?

8. Challenging New Product
Development

10. Idea
Generation
Product
Screening
Product
Analysis
Developme
nt
Testing
Commerci
alization

12. Adoption Process Of A
New Product:-
Awareness
Interest
Evaluation
 Trail
 Adaptation

13. Why Is Apple
Successful?

14. Innovative activity
Extensive research and Development
Advertising and Differentiation
Well recognized Brand Name
Retail Distribution Network
Width Of Product Line

16. Competitors
 Samsung and HTC cellular Industry Competitors
 Sony music competitor;
 I-tunes has revolutionized the music industry.
 Risk of other companies COPYING technologies,
 BUT apple managed to lead the industry with new inventions.

17. Apple’s product launches over the past decade
have been monumental. What makes the
company so good at innovation ? Is any one
comparable to apple in this respect ?
 1.Reliable to customers
 2.Customer needs and wants, made many things accessible to
customers.
 3.Than came to making customer adapting its product with Weather
reports,Facebook, News updates, Blogs, which made their customers
adapt apple products

18.  By 2010 more than 250 million had been sold worldwide.
iPod sales had topped $8 billion
 iPod improved Product line of Apple
 iPod is apart from computing still exemplified the
innovation of Apple and its accessibility to internet (iTunes
as platform)
 A halo effect helped increase Apple’s market share in its
other products
How important was the iPod to apple’s current
success?

19. What’s next for Apple? Should it continue to
move away from computers and towards
more new handheld devices?
 Apple unique new invention to market.
 Needs to look for new products.
 AR & VR
 Apple watches they have got good sales,
 12 million Watches were sold in year one.
 suggested to improve more handheld device and also
continue smartphones.

20. SUMMARY:-
 • Introduction to Apple Inc
 Brand Mantra
 Brand Position
 Evolution of Products
 New Product Development
 Adoption of a New Product
 Challenges and Critical thinking

21. CREDENTIALS
 http://www.chartedcable.com/apple-evolution
 https://www.google.co.in/
 https://www.youtube.com/results?search_query=ap
ple+commercials
 https://en.wikipedia.org/wiki/Apple_Inc.#Corpora
te_identity
 http://nabilshahriar465.blogspot.in/2015/02/brand
-positioning-of-apple.html