1. Uzma Azhar
EC 3rd year

2. •April 1 ,1976 in Cupertino California U.S
•Steve Jobs(1976-1985 & 1997-oct 5 2011)
•Steve Wozniak
•Ronald Wayne
•Incorporated January 3 , 1977 only by Steve Jobs &
Wozniak
• Renamed Apple Inc. on January 9 ,2007( consumer
electronics)
Headquarter : Apple campus ,Cupertino California ,
U.S
Key People:
•Arthur D. Levinson (chairman)
•Tim Cook(CEO)
•Jonathan Ive (CDO)
•Luca Maestri (CFO)

3. •Apple’s main headquarters is located at 1 Infinite
Loop , Silicon Valley, California.
•Expanded internationally with locations in Cork, Ireland

4. MISSION Statement:
Apple design Macs ,the personal computer in the world
,along with OS X , iLife , iWork and professional software .
Apple leads the digital music revolution with its iPod and
iTunes online store. Apple has reinvented the mobile phone
with its revolutionary iPhone and app store , and is defining
the future of mobile media and computing device with
iPad”.
- Tim Cook
Vision-Strength of Apple:
”A company that turn powerful technology into tools that
were easy to use , tools that would help people realize their
dreams and changed the world for the better.”
- Steve jobs

5. Inputs, Outputs, & Feedback
Inputs:
 Steve Jobs and currently
Tim cook
 115,000 Employees
 422+ Retail Stores in 16
countries
 Most reliable ,new
featured products with
use advanced graphics ,
Aluminum ,glass and
fastest memory
Outputs:
 iPod
Mac Computers
iPhone 3G and its
successors
Feedback:
Customer support /
services
AppleCare

6. S.W.O.T
Strengths:
Retail Store
Products/Branding
Steve Jobs
Marketing/
Advertising
Innovation
Weaknesses:
Non-Compatibility
Price
Proprietary business
strategy
Opportunities:
Stock Investments
Jobs-Moving Up
Threats:
Copy-Cat Products
Market Share-PC’s
Too Broad
Steve Jobs Health

7. Top 10 Apple Products:
 Apple II
 The first Macintosh and iMac
 The iPod
 The iPod nano
 iTunes *
 The iPad
 ios App stores *
 icloud
Launched in 2015:
 Apple watch
 iPhone 7
 iPhone 6s
 iPad Pro
 iPad Air & Mini
 12 inch Macbook

8. A Greener Apple…
Concerning about global warming Apple decided to
lessen there carbon footprints on environment.
Lead in there screens 2006
Arsenic in there display screens 2008
Mercury by switching from Fluorescent lamps to LEDs
Recycling E-waste and exchanging with discounted
products and use of recyclable products

9. Apple .Inc Employees Culture
and Environments
Apple reported employing for department :
about 115,000 fulltime workers by July 2015Mac hardware
engg’s ,software engg’s , iPod engg’s , IT engg’s
,Marketing , sales , legal ,HR ,Apple care ,finance and retail
etc.
Work Environment : Creative Freedom , Relaxed
Atmosphere , passion for perfect and innovative products.
Culture : Freedom to come and go, Telecommunication is
allowed, positive ,energetic and no end of challenges ,cool
products make it all happen

10. Apple’s net income in the company fiscal year
from 2005-2015(in billion us dollars)
•At 2005 it is 1.33
•At 2007 it is 3.5 billion
US dollars and so on.
•At 2012 it is 41.73
• At 2013 it is 37
billions.
•At 2o14 39.51
•At 2015 it increased to
53.39 & become world
larges Tech. company
by assets .

11. •In 1970 : “ Byte into an Apple”
•In 1997 : “THINK DIFFERENT”
•In 1998 : “iThink , Therefore iMac” & “ Say HELLO to
iPhone”
•In 2002 : “APPLE SWITCH”
•In 2006 : “GET A Mac”(known as PC’s Vs Mac’s)