2. Masthead
▪ Biggest text on page.
▪ Includes magazine name or logo accompanied by the name of the
page.
▪ Titles gives a summary of what is to follow e.g. it either reads
contents or this week.
▪ Capitalised.
▪ Bold.
▪ Positioned across the top thirds.
3. Images
▪ Used to accompany articles in the contents and direct the reader to a
certain page.
▪ Often overlapped by the page number or a short summary of what
the image is in relation to.
▪ Photographer is credited.
▪ Usually 1-10 images can be used depending on how big they are or
how the page is designed.
4. Colour Scheme
▪ White or plain background is most commonly used in order to not
distract the reader from the actual contents list which is the most
important source of information.
▪ Colour scheme remains simple (3-4 colours) and is in relation to the
grand scheme of house style.
▪ Same theme throughout the entire magazine.
▪ Most appealing information stands out the most and is the brightest.
▪ Contrasting the colour scheme.
5. Text/List of contents
▪ Contents are organised into categories depending on the style of the magazine e.g.
news, reviews, features or depending on the sub-genres e.g. music, films, art.
▪ The list is set in chronological order – numerical with page numbers to accompany.
▪ Main headings have bold font.
▪ Supporting the headings are the article summaries in a list format.
▪ Should be presented in column format.
▪ Small font is used within the lists as these are not as prioritised as the headings and
page numbers.
▪ Normally between 1-4 columns are used.
▪ Has to be intriguing and appealing to the audience so that the audience can be
directed to the page they want.
6. Essential Information
▪ Name of the magazine/logo.
▪ Issue date
▪ Website
▪ Contact Information
▪ Address of the company
▪ Publishers name
▪ Page numbers
7. Language and Register
▪ Rhetorical Questions
▪ Direct Address
▪ Colloquial and relatable language
▪ Informal
▪ Humorous
▪ Puns
▪ Short
▪ Snappy
▪ Straight to the point
▪ Appealing and intriguing
▪ Witty and topical
▪ Has regional or national links depending on the magazine
▪ Inclusive pronouns such as you and your
▪ Upbeat tone
8. Layout
▪ Masthead across the top thirds.
▪ Contents down the side or below the images at the bottom.
▪ Dominant image positioned in the centre of the page.
▪ Editors notes, subscription boxes etc, are all positioned at the
bottom of the page.
▪ Strapline top thirds.
▪ Layout varies depending on the magazine style.
▪ Very detailed and crowded compared to other pages.
▪ Image led however the text is the most important.
9. Extras
▪ Editors note: includes an image and signature. It is very personal and
relatable. It offers the honest opinion of the editor.
▪ Subscription box: offers exclusive discounts for the audience,
advertises the magazine for further profiting.
▪ Acknowledgements: acknowledges and credits the people who were
involved in the magazine such a publishers and photographers.This
is a most common extra used in regional magazines and not so much
national.
10. Conventions I will include on my
contents page
▪ Masthead
▪ Images
▪ Colour scheme
▪ List of contents/text
▪ Website
▪ Issue number
▪ Contact details and addresses
▪ Page numbers
▪ Publishers logo
▪ Topical, witty and sarcastic humour
▪ Short, snappy and straight to the point regional language.
11. Conventions I aim to avoid on my
contents page
▪ Overcrowded columns
▪ Long content descriptions
▪ Editors notes
▪ Subscription box
▪ Separate dominant and sub images
I have chosen not to include these features as I feel there will be no room for
them and they will only overcrowd the page. I had to choose between editors
notes or acknowledgments and I thought acknowledgements was a much
better option for a regional magazine as people need the recognition due to
them being small influencers. I also think that my magazine will be personal
enough to not need an editors note. I wouldn’t offer a subscription box
because my magazine is free and therefore I have no discount to offer.
