2. As the reader, our attention is drawn
in by the large image of Jeremy
Renner which is placed in the middle
of the magazine. This is done so in
order to attract the main
demographic of the film ‘Bourne
Legacy’. The image of Jeremy Renner
looking straight towards its the
viewers eyes creates a relationship
between the magazine and the
viewer, therefore attracting them
even more. The crouching pose and
prop which is that of a gun being held
by Jeremy Renner signifies the genre
of the film. Because the main image
is that of the film ‘Bourne Legacy’
this illustrates to the reader that the
main topic of the magazine is about
this film which encourages fans of
action genre films to buy the
magazine issue.

3. Empire magazines masthead is recognisable by a vast number of people using is
distinctive large bold red font on every magazine which sell. For this
reason, Empire is able to have the bleeding main image of Jeremy Renner over
the masthead as viewers already know the brands signature style/look, allowing
it to be possible for the ‘P’ to be covered and the editor would rather make
Jeremy Renner stand out more in order to sell to the demographic.
The extras on the magazine front cover are displayed in short and snappy lines
which give a glimpse of information to what the issue has to offer. This in order
to attract the viewer to read on and therefore buy the product. By using the
word ‘Plus’ in a bigger font and in the colour red grasps the readers interest
and makes them feel like they are buying more for their money.

4. • Demographic: The demographic for Empire Magazine are those from the
ages of 18-40. Primarily these buyers are people who have a stable income
rather than those who are restricted financially.
• Social Interactivity: Google, facebook, twitter, etc. This enables the
proliferation of the media to spread to a wider demographic who are
accessible to the internet and constantly use social networking sites.

5. .Adverts
- Desperados, Virgin
Media, Samsung, Netflix, Xbox One, Tiger
Bee, etc.
.Films Featured by Magazine
- Documentaries, Hollywood
blockbusters, independent films.
.Content
- Upcoming films, interviews with
actors, product reviews, news on the
media, film cultures.