The 45-second advertisement promotes the new Mercedes CLA class. A male driver shows off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an impressed female passenger. The ad emphasizes the car's features and technology for a price of £28,000. It concludes by stating "The new Mercedes CLA class out now; have the best or nothing."

1. Script: Megan Hughes – Mercedes CLA class advert
Company – Mercedes Benz
Date – 05/11/15
Duration – 45 seconds
SFX: *Car engine revs*
SFX: *Car window opening*
Female: Ooooh nice car, I love those heated leather seats and
that fancy navigation touch screen system.
Male: Yeah and it has internet access and MP3 compatibility so
I can connect my music from my phone, which I got free with my
deal. (Smug tone)
Female: Aw wow get you and your little boy’s toy! Does it have
cruise control and active parking assist too?
Male: Yeah… Obviously. What doesn’t it have? And all for
£28,000! (*Whispers* – and all the ladies love it!)
Female: Omg that’s amazing tehehe! *bubbly and flirty*
Male: Need a ride home?
Female: Oh yes please (excited)
SFX: *TING*
Male: (whispers) still got it!
Male 2: The new Mercedes CLA class out now; have the best or
nothing.
SFX: *Car engine revs*