The document outlines a publication plan for a weekly music magazine called RETRO. It will focus on reviews of gigs, bands, artists and albums as well as interviews and features on popular music artists. It will be distributed at newsagents, supermarkets, music stores and concerts. The style will be informal with images as the dominant design element. Headlines and captions will use the Andalus font. The coverlines will use Century Gothic and the body text will be Times New Roman 11pt. The color scheme will be purple, red and white.

1. Publication Plan
Title: RETRO
Positioning Statement: For Your Eyes Only
Frequency of the publication: Weekly
Price: £2.80
Distribution: Newsagents; supermarkets; music stores; music concerts/gigs
Rationale: The approach of my magazine will be made up from the ideas and answers given
to me by the people, via the questionnaire. I will also offer numerous opinions, insights,
articles, and interviews that will focus mainly on what the fans wish to read, rather than me
just assuming.
Style: The style in which I’ll use will be of an informal structure and state.
Images will be the dominant feature of the layouts.
Regular Content
1. Gig Review
2. Band Review
3. Artist Review
4. Letters Page
5. Fan mail
6. Competition
7. Word Search
8. Album Review
9. Gig Guide
10. Song of the week
Feature Articles
1. Interview with Cee-Jay band member John
2. History of Bob Dylan
3. Exclusive Interview with Cat Stevens
4. Behind the set with Ozzy Osbourne
5. Tribute to The Beetles
6. Jon Bon Jovi: Rise to Fame
7. James Taylor Arrives Home
8. Grace Slick Interview
9. Stevie Wonder/Brian May: Fact File
10. Black Moth’s glorious comeback

2. 11. Bryan Adams
12. Joni Mitchell: Past and Present
13. Sade goes public
14. Hall & Oats Exclusive Interview
15. Harry Chapin: Farewell Ceremony
16. Paul Mc Cartney & Wings: Their true potential
17. On tour with Fleetwood Mac
18. Guns ‘N’ Roses: How they came to be?
19. Jade Riddiough’s: First performance
20. Adam Goes Live
21. Liverpool Reveals its true music talent
House Style
Coverlines: Century and Century Gothic
Headlines: Andalus
Standfirst: Andalus and will be done in 14pt.
Captions: Andalus and will be done in 8pt.
Features first paragraph: I will include a drop capital which will be about 4 or 5 lines deep
and will be done in Andalus.
News first paragraph: First two words will be in bold text
Body text: Times New Roman, 11pt.
Colour Scheme: Purple, Red and White.