Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014
1. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
2013|Online Advertising Trends
(in the GCC)
2. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Important Notice!
Partial reproduction of this report should
clearly credit ‘OOXmonitor’ and link-up to the
original report on www.ooxmonitor.com
(tiny.cc/oox2013)
Full reproduction of this report is not
permitted without the prior consent of OOX.
You can email support@ooxme.com for more
info.
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United Arab Emirates
Saudi Arabia
Kuwait
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Best performing Categories
Best performing Brands
Seasonality of online Advertising
Best performing Ad Formats
Language of Advertising
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Ad Activity Index [AAI] =
Total Campaigns X Websites X Weeks Online
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TOP 10 CATEGORIES/SECTORS
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THE USUAL SUSPECTS
VS.
THE DIFFERENT MARKET BEASTS
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TOP 10 CATEGORIES IN 2013
1
Automotive
16.7%
2
Banking & Finance
11.5%
3
Telecom Services
5.4%
4
Leisure &
Entertainment
4.9%
5
Restaurants &
Bars
4.1%
6
Airlines
4.1%
7
Hotels & Resorts
3.8%
8
Websites and
Portals
3.7%
9
Health & Beauty
3.4%
10
Real Estate &
Properties
3.0%
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TOP 10 CATEGORIES IN 2013
1
Automotive
14.9%
2
Telecom Services
13.6%
3
Banking
& Finance
11.2%
4
Health & Beauty
3.9%
5
Foods & Snacks
3.9%
6
Mobile Phones
3.7%
7
Websites and
Portals
3.7%
8
Media &
Publishing
3.0%
9
Airlines
2.9%
10
Retail
2.6%
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TOP 10 CATEGORIES IN 2013
1
Automotive
21.0%
2
Banking & Finance
11.7%
3
Telecom
Services
8.9%
4
Foods & Snacks
5.1%
5
Airlines
4.8%
6
Restaurants & Bars
4.7%
7
Health & Beauty
4.4%
8
Retail
3.9%
9
Websites &
Portals
3.4%
10
Clothes &
Accessories
2.2%
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THE USUAL SUSPECTS
Automotive Banking & finance Telecom services Airlines Websites & portals Health & beauty
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THE DIFFERENT BEASTS
Leisure &
entertainment
Hotels & resorts Real estate &
properties
Mobile phones Media &
publishing
Clothes &
accessories
Restaurants & bars Retail Foods & snacks
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0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 60%
KSA 63%
KWT 70%
CATEGORY
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TOP 10 BRANDS
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TOP 10 BRANDS IN 2013
1
3.0%
2
2.7%
3
2.2%
4
2.2%
5
1.8%
6
1.6%
7
1.5%
8
1.4%
9
1.2%
10
1.0%
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TOP 10 BRANDS IN 2013
1
6.2%
2
4.7%
3
4.1%
4
3.1%
5
2.6%
6
2.3%
7
2.2%
8
1.9%
9
1.5%
10
1.4%
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TOP 10 BRANDS IN 2013
1
5.1%
2
4.1%
3
4.0%
4
2.7%
5
2.3%
6
2.3%
7
1.8%
8
1.8%
9
1.6%
10
1.5%
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0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
1
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
65
67
69
71
73
75
77
79
81
83
85
87
89
91
93
95
97
99
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 19%
KSA 30%
KWT 27%
BRAND
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0
1000
2000
3000
4000
5000
6000
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
UAE KSA KWT
SEASONALITY OF ADVERTISING
Ramadan
New Car Models
Summer Travel
Eid
Back to School
Christmas / New Year
New Car Models
Ramadan
Eid
Back to School
/ National Day
25.6%
27.3%
22.1%
25.0%
22.4%
28.4%
23.3%
26.0%
H
L
L
H
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2013 2012 2011 2010
Medium Rectangle (300x250) 29.2% 27.0% 24.0% 24.5%
Leaderboard (728x90) 28.0% 24.8% 23.5% 24.3%
Half Page (300x600) 5.3% 4.5% 3.4% 2.2%
Expanding Banner – All
Formats
4.9% 5.5% 6.0% 4.5%
Space banner (220x550) 4.1% 5.8% 9.6% 13.4%
Wide Skyscraper (160x600) 3.6% 5.3% 3.8% 2.8%
Video format - Pre roll / In-
banner Video
4.6% 3.0% 2.6% #13
Skyscraper (120x600) 3.1% 4.1% 3.5% 4.1%
Rectangle – All Formats 3.0% 3.8% 4.7% 2.3%
Overlay – All Formats 2.9% 4.0% 4.7% 6.7%
TOP 10 AD FORMATS: DISPLAY
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TOP 10 AD FORMATS: DISPLAY
UAE KSA KWT
Medium Rectangle (300x250) 29.2% 25.3% 25.5%
Leaderboard (728x90) 28.0% 26.0% 28.8%
Half Page (300x600) 5.3% 3.5% #12
Expanding Banner – All Formats 4.9% 3.9% 1.7%
Space banner (220x550) 4.1% #11 -
Wide Skyscraper (160x600) 3.6% 3.7% 5.0%
Video format - Pre roll / In-banner
Video
4.6% 5.5% 5.0%
Skyscraper (120x600) 3.1% 6.5% #17
Rectangle – All Formats 3.0% 4.9% 4.2%
Overlay – All Formats 2.9% 3.5% #11
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ARABIC ENGLISH
38.3% 85.4%
80.7% 46.4%
58.9% 60.8%
ENGLISH VS. ARABIC | DISPLAY
CREATIVE LANGUAGE SHARE SPLIT
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www.ooxmonitor.com
@ooxmonitor
24. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Important Notice!
Partial reproduction of this report should
clearly credit ‘OOXmonitor’ and link-up to the
original report on www.ooxmonitor.com
(tiny.cc/oox2013)
Full reproduction of this report is not
permitted without the prior consent of OOX.
You can email support@ooxme.com for more
info.