Pakistan print media industry analysis jan 2016
•Download as PPTX, PDF•
1 like•873 views
Analysis are based on Top spenders of the industry in Jan-2016
Recommended
Recommended
More Related Content
What's hot
Viewers also liked
Viewers also liked (10)
Similar to Pakistan print media industry analysis jan 2016
Similar to Pakistan print media industry analysis jan 2016 (20)
More from Mediatrack Pakistan
More from Mediatrack Pakistan (14)
Recently uploaded
Recently uploaded (20)
Pakistan print media industry analysis jan 2016
- 2. Mediatrack monitor collect the data from Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded. For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study. To get the better understanding of Brand spending, the analysis are made separately from Publications and Magazines. Data Source:
- 4. 17% 14% 9% 8% 6% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% CONSTRUCTIONCOMPANIES INSTITUTES GOVTOFPUNJAB BANKS FEDERALGOVERNMENT PETROL/LUBRICANTS MOBILEPHONEOPERATORS INVESTMENTCOMPANIES/SAVING CENTRES INSURANCECOMPANIES SHOPS SHOES&SANDLES GOVTOFKHYBERPAKHTUNKHWA AIRLINES HOSPITALS CARS/JEEPS RAZERS HOTELS/RESTAURANTS CHAINSTORES MEDICINE NEWSPAPERS Data Source:
- 5. 9% 4% 4% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPUNJAB GOVERNMENTOFPAKISTAN BAHRIATOWN SAMAMACONSTRUCTIONCO. SUINORTHERNGASCOMPANY TREETCORPORATIONLTD EFUINSURANCE PAKTELECOMMOBILELIMITED UNITEDBANKLIMITED GOVERNMENTOFKHYBER PAKHTUNKHWA MEZANBANK PAKISTANSTOCKEXCHANGELTD BANKALHABIB J.S.BANK IZHARGROUPOFCOMPANIES METROCASH&CARRYPAKISTAN HIGHEREDUCATIONCOMMISSION CHINAMOBILE DEFENCEHOUSINGAUTHORITY SUPERIORGROUPOFCOLLEGES Data Source:
- 6. 4% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% BAHRIATOWNICONKARACHI SAMAMASTARMALL&RESIDENCY SUINORTHERNGAS TECHNICALEDUCATION&VOCATIONAL TRAINING MEEZANUPAISA UNIVERSITYOFLAHORE PUNJABKHIDMATCARDPROGRAM PAKISTANSTOCKEXCHANGE BANKALHABIB EFUGENERALINSURANCE DREAMGARDENS METROCASHCARRY HIGHEREDUCATIONCOMMISSION J.S.BANK MEZANBANK LABOUR&HUMANRESOURCEDEPT PUNJAB UBLMONTHLYINCOMTREMDEPOSIT PUNJABHEALTHCARECOMMISSION SUPERIORGROUPOFCOLLEGES ZONG4G Data Source:
- 7. 41% 15% 12% 9% 6% 5% 2% 2% 1% 1% JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAI BAAT DAILY PAKISTAN KAWISH AUSAF JEHAN-E-PAKISTAN Data Source:
- 8. 35% 23% 14% 10% 7% 6% 3% 2% 0.1% DAWN THE NEWS BUSINESS RECORDER EXPRESS DAILY TIMES THE NATION PAKISTAN OBSERVER PAKISTAN TODAY THE FRONTIER POST Data Source:
- 9. BACK COVER 21% BACK INSIDE 1% CENTRAL SPREAD 0.62% FRONT COVER 24% FRONT INSIDE 10% INSIDE 44% Data Source:
- 12. 12% 33% 13% 9% 10% 9% 15%15% 33% 11% 7% 7% 9% 17% Saturday Sunday Monday Tuesday Wednesday Thursday Friday ENGLISH URDU Data Source:
- 14. 18% 6% 4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% BEAUTYCREAMS/BEAUTYMASKS COOKINGOIL&GHEE GARMENTS/FEBRICS/LAWNS LOTIONS/OILS MEDICINE READYTOCOOKFOODS HAIRCOLORS/GEL/LOTIONS SHAMPOOS JAMES&JELLYHONEY BANKS HAIRREMOVINGPRODUCTS DIGESTIVE SAUCES/SEASONINGS/PICKLES FURNITURE INTERNETSERVICE WATCHES ELECTRONICAPPLIANCES TOOTHPASTES BEAUTY/MEDICATEDSOAPS/FACE WASH HOTELS/RESTAURANTS Data Source:
- 15. 6% 5% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% COSLABPAKISTAN IQRALABORATORIES ENGLISHLABORATORIES(PVT)LTD SHAHEENCOSMETICSPAKISTAN PAKISTANTELECOMMUNICATIONCOMPANY LTD MARHABALABORATORIES(PTV)LTD YOUNGSFOODS MARRIANAINTERNATIONAL MOHAMMADHASHIMTAJIRSURMA STILLMANSBEAUTYPRODUCTS SUFISOAP&CHEMICALINDUSTRIES(PVT) LTD UNILEVERPAKISTANLTD WHITESECRETBEAUTYCREAM BLACKROSECOSMATIOS WILLMARSCHWABEGERMANY HABIBOILMILLS QARSHIINDUSTRIES(PVT)LTD POONIABROTHERSPAKISTAN KnSFOODS SJHERBALLABSPAKISTAN Data Source:
- 16. 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% CARENATURALHONEYLOTION GOLDENPEARLBEAUTYCREAM PTCLEVO&CHARJI HASHMIISPAGHOL STILLMANSBLEACHCREAM WHITESECRETBEAUTYCREAM GOLDENPEARLWHITENINGMOISTURIZING LOTION FACEFRESHBEAUTYCREAM K&NSSMARTCOOKING CHANDNIWHITENINGCREAM NESTLECERELAC CAREFAIRNESSCREAMBLEACH MARHABAHONEY HABIBCOOKINGOIL FAIZABEAUTYCREAM OXFORDSWEATERS ENGLISHANTILICESHAMPOO GOLDENPEARLWHITENINGSERIES CAREHEELCREAM ENGLISHUBTANTURMERICCREAM Data Source:
- 17. BLACK & WHITE 3% COLOUR 97% Data Source:
- 18. BACK COVER 3% BACK INSIDE 4% CENTRAL SPREAD 6% FRONT INSIDE 3% GET FOLD 1% INSIDE 83% Data Source: