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1. CRITICAL
REFLECTION 1
SHOLTO ROCK

2. conventions of real media texts have you used and how have you represented groups and

3. CONVENTIONS USED
Created the following media products:
MUSIC VIDEO
DIGIPAK
WEBSITE
DIGIPAK
MUSIC VIDEOWEBSITE

4. NICHOLAS ABERCROMBIE
MEDIA PRODUCERS USE CONVENTIONS TO CREATE
SAFE MEDIA PRODUCTS THAT ARE LIKELY TO BE
SUCCESSFUL
I have on the whole followed conventions and although my music
video is an animated music video it is not without precedent
however its content perhaps does challenge the conventions of
music videos

5. DIGIPAK CONVENTIONS
Real media text

6. DIGIPAK CONVENTIONS
My media text

7. MUSIC ARTIST WEBSITE CONVENTIONS
• URL ADDRESS
• HOME PAGE
• MASTHEAD - BAND/ARTIST NAME
• NAVIGATION BAR
• MAIN IMAGE
• ARTIST PHOTO
• MUSIC VIDEO PAGE
• MERCHANDISE PAGE
• TOUR PAGE
• BIO PAGE
• BRANDED STYLE
COLOURS
FONT STYLE
LOGO
Image link to website

8. WEBSITE
URL ADDRESS
HOME PAGE
MASTHEAD - BAND/ARTIST NAME
NAVIGATION BAR
MAIN IMAGE
ARTIST PHOTO
MUSIC VIDEO PAGE
MERCHANDISE PAGE
TOUR PAGE
BIO PAGE
BRANDED STYLE
COLOURS
FONT STYLE
LOGO

9. URL ADDRESS
HOME PAGE
MASTHEAD - BAND/ARTIST NAME
NAVIGATION BAR
MAIN IMAGE
ARTIST PHOTO
MUSIC VIDEO PAGE
MERCHANDISE PAGE
TOUR PAGE
BIO PAGE
BRANDED STYLE
COLOURS
FONT STYLE
LOGO

10. URL ADDRESS
HOME PAGE
MASTHEAD - BAND/ARTIST NAME
NAVIGATION BAR
MAIN IMAGE
ARTIST PHOTO
MUSIC VIDEO PAGE
MERCHANDISE PAGE
TOUR PAGE
BIO PAGE
BRANDED STYLE
COLOURS
FONT STYLE
LOGO

11. Representation
How have I represented social groups or issues?

12. My music video features animals or more precisely wildlife
I have constructed a representation of wildlife as well as tackling issues of environment

14. Anthropomorhising animals
I have constructed a representation of wildlife as though they are humans
This creates a sense of irony given that humans are the main threat to wildlife
“Anthropomorphism can lead to an inaccurate understanding of biological processes
in the natural world,” she said. “It can also lead to inappropriate behaviors towards wild
animals, such as trying to adopt a wild animal as a 'pet' or misinterpreting the actions
of a wild animal.”
IRONY
Smoking a
cigarette
Polluting the
environment

15. BELLIGERENT ATTITUDE TO THE ENVIRONMENT
AGAIN THIS REPRESENTATION CONSTRUCT THE IRONY
THAT IT IS THE DAMAGE OF THE ENVIRONMENT THAT ULTIMATE COSTS WILDLIFE
That is so wrong!
Nonchalant
facial expression

16. sed in my music video of the relentless pace of human progress which is illustrated by obs
This relentless pace
of progress
ultimately affects
wildlife
Ultimately the giraffe
trips himself up
BITTERSWEET IRONY THAT IS LIFE
Lyric from song
Play video clip

17. I have constructed wildlife as a common band of people
UNITED
moving into what I hope is a positive future. To connote this idea I have used the orange su