This document discusses various techniques used in music videos, including: 1) Popular music techniques like using footage from concerts to accompany songs not recorded in a studio. 2) Animation techniques where music videos use animation to create an illusion of movement like Daft Punk's "One More Time". 3) Interpretative and narrative techniques where music videos allow audience interpretation or tell a story like Sia's "Chandelier" and Taylor Swift's "Love Story".

1. Music Video Techniques
By Natalia Dang

2. Popular music
https://www.youtube.com/watch?v=7PCkvCPvDXk
• "All About That Bass“ received favorable reviews from music
critics for its melody and vintage sound, though some
accused Trainor of anti-feminism for its lyrics. It was named
one of the best songs of 2014 by several publications and
received Grammy Award nominations for Record of the
Year and Song of the Year. The song sold 11 million copies
worldwide, becoming the fourth best-selling song of 2014
and one of the best-selling singles of all time.

3. In concert and ‘as live’ footage
https://www.youtube.com/watch?v=5y_KJAg8bHI
Avici-Wake me up is an example of
music video, which wasn’t recorded
in studio. There was used footage
from his concert.

4. Animation
https://www.youtube.co
m/watch?v=FGBhQbmP
wH8
Daft Punk - One More
Time is an evample of
animation music video.
Animation is the rapid
display of a sequence of
images to create an
illusion of movement.

5. Interpretative
https://www.youtube.com/watch?v=2vjPBrBU-TM
Sia - Chandelier is a kind of video that audience
make their own interpretation of what they think
the music video is about.

6. Narrative
https://www.youtube.com/watch?v=8xg3vE8Ie_E
Taylor Swift - Love Story is narrative because it tells this famous
story about Romeo and Juliet through a music video.

7. Surrealist
https://www.youtube.com/watch?v
=F57P9C4SAW4
Katy Perry - California Gurls ft. Snoop
Dogg is a music video representing
surrealist technique. It’s because it
looks dreamlike and consists unreal
elements.
It is also similar to Impressionist music
video, which is about taking you
away from reality.

8. Pastiche
https://www.youtube.com/watch?v=yyDUC1LUXSU
Robin Thicke - Blurred Lines ft. T.I., Pharrell is an example of
pastiche music video, which means it was borrowed from
someone also, this one bring so much scandal as it was
‘borrowed’ with no rights from Marvin Gaye - Got to Give it
Up from 1977.
It’s a similar technique to parody, which is about mick take
of existing music/videos

9. Conventions

10. Lyric Interpretation
https://www.youtube.com/watch?v=gOMhN-hfMtY
Eminem - Stan (Long Version) ft. Dido music video has a very good use of lyric
interpretation convention, as both- music video and lyrics tells about very
sad story.

11. Techniques

12. Cutting to beat
https://www.youtube.com/watch?v=AltMeuPkWRs
The shots in the video cut to the next in time with the beats.

13. Multimage
https://www.youtube.com/watch?v=T9yGcKlYAiw
It is a great example of multi-image as there is appearance of the multiple
shots on the screen for most of the time.