Micro-Scholarship, What it is, How can it help me.pdf
Music Video Analysis - Aphex Twin
1. Music VideoAnalysis
Ahpex Twin – Come To Daddy
https://www.youtube.com/watch?v=h-9UvrLyj3k
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
I believethatthe targetaudience forthismusicvideoisteens/youngadults,asthe story line appearstobe a short horrorfilm –
meaningitmaybe aimedatpeople whoare stronghorror filmfanatics.Throughoutthe videoacertaintheme runsthroughout.
Because of the run down,urbanand lifelesssettingandthe choice of costume forthe actors/actresses,the musicvideomay be
aimedat an audience whoenjoysupernatural andinhumane topics. Also,Idon’tthinkthe videoisaimedata certaingenderor
ethnicity.
Lyrics (Meaning
Implied?)
The lyricsare quite basicas they justconsistof the same sentences “Iwantyoursoul,I needyoursoul”and“come to daddy”,
whichisimplyingthata certainmessage isbeingputacrosstowardsthe audience asitis a repeatof the same wordsthroughout
the song.
Tempo The tempois fast,heavyandaggressive.Itisaggressive asthe mainsingerof the bandscreamsand shoutsthe lyricsof the song
whichgivesoff adark and forceful vibe.
Genre The genre of the videoisa narrative,asit istellingastoryof supernatural eventshappeningonaderelictcomplex.The costumes
of the charactersare paranormal as there are a groupof younggirlswiththe facesof men,and theirleaderwhichissome sortof
demoniccreature.The propsinthisvideoare bitsof rubbishand householdpossessionswhichhave beendumpedonthe street
whichshowsthe audience thatthe areaisn’twell maintainedandevenappearstobe lifeless.Anexample of apropisa television
whichisthe main focusof the video,asthe demonistrappedinside itandisreleasedneartothe end.
2. Music VideoAnalysis
Ahpex Twin – Come To Daddy
https://www.youtube.com/watch?v=h-9UvrLyj3k
CameraTechnique There are a varietyof camera techniquesusedthroughoutthe video,suchasclose ups,POV shots,mediumshots,establishing
shots,still shotsandpanningshots. Manycamera techniqueshave beenusedasitisa veryfastpace musicvideo.
Editing Cuttingof shotsis usedfrequentlyasitfitsinwiththe fast rhythmof the song.
Use of Digital Effects A dark theme runsthroughout,withthe usesof colourssuchas black,greyand blue.Also the videoitself appearstohave afaded
affectedonitto make it seemunfocusedincertainshots.
