Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.

1. 2019
The Omnichannel Marketer’s
Growth Roadmap
Anthony Fioto Jr
Enterprise Account Executive

2. 2019
The Omnichannel Marketer’s
Growth Roadmap
Anthony Fioto Jr
Enterprise Account Executive

3. Help Me (us)
Help You
Did you ever wonder
what it is like to try to sell
you?

4. 16 offices
750+global workforce
250in R&D
2200+ customers
Credibility…

5. The Task
Every platform on the market today, if you ask
them:
• Has AI
• Is a CDP
• Utilizes Machine Learning
• Easy to Use
• For marketers, by marketers
• Does Personalization
• Executes Omni-Channel
Differentiation?

6. The Problem
Email is never just Email.
Social is never just Social.
Web is never just Web.
Omni-channel
Frustrations

7. The Usual Outcome
Often times, nothing.
RFP Times Out, contracts auto-renew
Disjointed point solutions thrown into the stack
- ”shiny object syndrome”
Implementations are hard and incorrectly
scoped
The Outcome….

8. Adoption Gap
ADOPTION GAP
Technology
Adoption
Customer
Adoption
TIME
CHANGE
Email Automation
Multichannel
Omnichannel
Personalization
Customer
Adoption
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9. The Transform Stages
Enabling us to create a comprehensive 12 month delivery roadmap & fully modelled ROI business case
SINGLE TARGET
CUSTOMER PROFILING
CURRENT CX MAPPING OPERATIONAL
READINESS
FUTURE CX MAPPING
C
C
CC
C
F
F
FF
F

10. Please contact us for more informations:
www.emarsys.com | afioto@emarsys.com
© Emarsys 2019
Thank you!