Key Challenges in Succeeding With Digital Marketing Interskale Digital Marketing and Consulting December 2013
Interskale Digital Marketing and Consulting
Key challenges in succeeding with digital marketing
Digital marketing works, but there are challenges. Here are some:
1. Scale: An Internet user has many options. He/she can access any Internet
property viz. websites, Facebook pages, blogs, videos, Twitter feeds, etc. from
your competitors, from brands which are of his/her interest as well as access
from anywhere in the world. As a result, the vast majority of Internet
properties today don’t draw good traffic. Their unique visitors and site visits per
month (two important metrics) are often small. It can be a challenge to get an
2. Conversions: Further, Internet properties that get good traffic do not
necessarily get adequate returns i.e leads or transactions. How many leads has
your website delivered?
3. Keeping up: There is rapid innovation on the Internet. Existing sites
continuously add new features. New sites and new concepts come into being
with great regularity. An Internet site or concept on top today may not be so
tomorrow. In such a situation, how can your organization keep up and leverage
the Internet well?
4. Lack of ‘visibility”: Unlike press or TV advertising, Internet advertising is
often not visible upfront. People have been habituated to seeing advertising on
the front page of their daily morning paper, never mind that this would be
astronomically expensive and wasteful. So if you are a marketing manager
running an Internet ad, it may not get noticed by your colleagues. This then is
very different then from running an ad in the leading daily.
Is there any important challenge you think we have missed? Write to us at
Interskale Digital Marketing and Consulting Pvt. Ltd.
345, Mastermind 1, Royal Palms, Goregaon (East)
Mumbai – 400 065
Tel: 022-67587032 www.interskale.in