This document provides an outline for a startup pitch deck. It includes sections for describing the problem being addressed, the proposed solution, business model, core technology, marketing strategy, competition, team, financial projections, and current status. The presenter is encouraged to customize each section with details about their specific company and solution. Examples are provided for a company creating a hotel booking website and one enabling individuals and small businesses to accept credit card payments without a merchant account.

1.  Your company name
 1 line “mantra” how you change the world
 Website
 Presenter name and date

2. Problem
ToDo: Describe the pain you are addressing
Pain Examples:
Booking a hotel takes forever with an
agent and I’m not sure I get best deal
(hotels.com)
Individuals & Small stores cannot accept
credit cards as they don’t qualify for
merchant accounts (paypal.com)

3. Solution
Todo: Explain how you solve the pain and how
world becomes a better place.
Examples:
Create a website that aggregates all hotel fares
and enables search and compare plus real-time
online booking (hotels.com)
Create a website that allows online credit cards to
be accepted by individuals and small businesses
without a merchant account (paypal)

4. Business Model
Todo: How would you make money? What
are the channels and gross margins?
Examples:
We will charge the hotels a 15%
reservation fee. Service will be free to
consumers (hotels.com)
Will approach big hotel chains and propose
to sell their slow moving inventory

5. Secret sauce
Todo: Describe the underlying magic,
technology that makes this happen
 Examples:
Act as middleman between merchants and
banks/credit card companies and serve the “long tail”
of individuals & small businesses (paypal)
Provide extra security layer by storing card numbers
on our servers, merchants never see them
Use our proprietary encryption technology to make it
all secure (we also have a patent pending)

6. Marketing & Sales
Todo: Explain how are you going to reach your
customer on a shoestring budget
Examples:
Make it easy for sellers to embed our PayNow
button in auction listings. Go after most active
sellers and solicit them directly to use us.
Incentivize first time users by offering one time
credit of $5 upon first transaction
Create buddy referral program and enable users
to earn cash credit for each referral

7. Competition
Todo: Provide a complete view of market
players. Why are you better?
Examples:
Billpoint, BidPay, Moneybookers, yahoo
PayDirect, Citybank’s C2it (for paypal)
Our advantages:
Individuals & Small businesses can accept payments
with no merchant account
Buyers’ credit card numbers will not be passed to
merchants

8. The Team
Todo: Who will help you succeed? Key
members, advisors. List missing talent here.
Examples:
Tom Smith, co-founder, CEO. Brings 15 years of
target market expertise, created several sales
channels
Rob Doe, co-founder, CTO. 20 years integrating
online travel sites, running datacenters and
managing offshore teams

9. Financial Projections
 Todo: 5 year (wishful) projections. Number of customers,
conversion rate, sales volume
 Examples:
 Our target auction channel has over 100,000 transactions
per day
 We expect an initial 0.1% conversion rate, or 100
transactions per day in the first 3 months.
 Average transaction value is $25. We make 3% per
transaction or $0.75. That leads us to gross sales of $750
per day. (Insert 5 year table here)

10. Current Status
 Todo: What have you accomplished so far?
 Outline market testing results, hard numbers
 Target Customer feedback
 Traction outlook
 What assumptions have you validated
 What leaps of faith you have to make
 (update this each week, last week it will show traction
status)

11.  If you have questions or need help, or you want to pitch
me (I’m an accredited investor, you can pitch me
directly), contact me: Bogdan Cirlig
 http://angel.co/bogdancirlig
 http://linkedin.com/in/bogdancirlig
 http://github.com/bibanul
 PS: this slide is not part of your deck :D