The Importance of Transparency in the Trust Ecomomy
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Presented by Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News
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The Importance of Transparency in the Trust Ecomomy
- 2. THE IMPORTANCE OF TRANSPARENCY IN THE TRUST ECONOMY Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News and the Associated Press www.bulldogreporter.com #BDRinsights@mcgrathpowerpr
- 3. Welcome To The Trust Economy #BDRinsights@mcgrathpowerpr
- 4. THE LEVEL OF TRUST A BUYER HAS IN A BRAND COULD MAKE OR BREAK A PURCHASE SO IT PAYS TO CREATE TRUST AMONG BUYERS #BDRinsights@mcgrathpowerpr
- 5. TELL THE TRUTH. COMMUNICATE IT OFTEN. COMMUNICATE IT WITH CONVICTION. #BDRinsights@mcgrathpowerpr
- 6. what is it why it’s important the role of transparency assessing trust in your brand best practices actionable next steps AGENDA #BDRinsights@mcgrathpowerpr
- 7. The Birth Of A New Economy #BDRinsights@mcgrathpowerpr
- 9. “ ”What you need is the hole, not the drill. - Rachel Botsman #BDRinsights@mcgrathpowerpr
- 11. = 84% 68% 91%OF CONSUMERS TRUST RECOMMENDATIONS FROM FAMILY, FRIENDS, AND COLLEAGUES. [NIELSEN] OF CONSUMERS TRUST ONLINE OPINIONS FROM OTHER CONSUMERS. [NIELSEN] OF B2B BUYERS ARE INFLUENCED BY WORD-OF-MOUTH. [USM] Trust In Brands #BDRinsights@mcgrathpowerpr
- 12. HOW TRUSTWORTHY IS MY BRAND? #BDRinsights@mcgrathpowerpr
- 13. The Trust Stress Test #BDRinsights@mcgrathpowerpr
- 17. The Makings Of Transparent Communications #BDRinsights@mcgrathpowerpr
- 18. A TRANSPARENT COMMUNICATIONS PROGRAM IS VITAL FOR A BRAND’S SUCCESS IN THE TRUST ECONOMY.
- 20. Clear, Actionable Next Steps #BDRinsights@mcgrathpowerpr
- 21. ACTIONS ITEMS TO CREATE A TOTALLY TRUSTWORTHY BRAND DETERMINEYOURLEVEL OFTRANSPARENCY DEFINEYOURCOMPANY CULTURE LEVERAGEEMPLOYEES USEABLOGTOTELLYOUR STORY TAKETOSOCIAL CHANNELS STRATEGICALLY LETBUYERSKNOWWHEN YOU’REOPENFOR BUSINESS MODERATE COMMUNITIES #BDRinsights@mcgrathpowerpr