Presented by Jenny Rooney, Editor CMO Network at Forbes, co-host of Marketing Matters: CMO Spotlight, Bulldog Awards judge

1. www.bulldogreporter.com

2. PUTTING PEOPLE FIRST
Jenny Rooney — Editor CMO Network at
Forbes, co-host of “Marketing Matters: CMO
Spotlight”, Bulldog Awards judge
www.bulldogreporter.com
#BDRinsights@jenny_rooney

3. WHO ARE JOURNALISTS MOST
INTERESTED IN PROFILING?
Pick a journalist then find out what makes them tick!
Pay attention to their patterns
Who do they most often write about?
What are their titles?
What responsibilities do they have?
What have they achieved?
How vocal/visible are they?
How provocative/controversial are they?
www.bulldogreporter.com
#BDRinsights@jenny_rooney

4. HOW TO SEPARATE THE
PERSON FROM THE COMPANY
www.bulldogreporter.com
#BDRinsights
Stay away from keeping the person or executive anonymous
Most journalists prefer to cover a human and not a company
Attach a name to all pitches including data and reports
Ensure your spokesperson is credible
Choose someone who is well-versed on, and passionate
about, the topic
@jenny_rooney

5. UNDERSTANDING AN
INDIVIDUAL’S PERSONAL BRAND
www.bulldogreporter.com
#BDRinsights
What are your executives personally passionate about?
What tangential industry issues have he/she made priorities?
What are their “side hustles?”
What makes them unique above and beyond their current
company roles?
What are they pioneering within their organizations?
@jenny_rooney

6. BRING COLOUR & DIMENSION TO AN
INDIVIDUAL’S STORY
Don’t rely just on company stats or PR boilerplate language
Spend time with the people you’re pitching—in person!
Get to know them as people beyond what’s on paper
With knowledge you can pitch a unique, provocative and
inspiring profile
Remember that in business, just as in life, people make the
stories
www.bulldogreporter.com
#BDRinsights@jenny_rooney